AdEx and bat work together to solve advertising fraud

Even though the Internet has grown exponentially over the past few decades, people feel very bad about online advertising. Over the past year or so, ad blocking and advertising have opened up new topics on blockchain. This article takes you to a brief understanding of the digital currency associated with advertising.

Basic attention token is a currency between advertisers and users

The basic attention token is abbreviated as bat, which is a digital asset for circulation between advertisers and users. It is used to solve the problem of advertisement display and user incentives in browsers.

The role of the base attention token is that the content business will receive most of the total advertising revenue. The user will also donate some tokens to support the content provider. The content provider will thus obtain more revenue, and the bat will protect more privacy and bring less advertisements. Fraud.Bat was released in 2017, and the crowdfunding price is 0.2451 US dollars, currently ranked 51 in the virtual currency.

AdEx Shapes Secure Online Advertising Market

 AdEx is a blockchain-based advertising trading platform that aims to reshape the existing online advertising market and address the pain points in the current advertising market: advertising fraud, frequent ad bombing and other issues. AdEx is a fully transparent platform based on Ethereum smart contracts. Committed to providing advertisers, distributors and consumers with a safe, transparent, and useful platform.   

Oyster helps to eliminate the need for online advertising.

Oyster enables everyday Internet users to retrieve their files through decentralized, anonymous and secure system storage. It is a system designed to solve the stalemate between advertisers and ad blockers.

Authorized websites are realized through the use of revenue generated from a single line of code specific to the platform. Using Oyster P, a unique currency product, users can use their national currency to create value for themselves and distributors of advertising content.

 

SONO is a community-based cryptocurrency. The essence of SONO is not advertising, but SONO aims to promote virtual currency, so it can also be simply classified as related to advertising. The SONO white paper does not appear clearly. 

In this article, for SONO, only the development status of it is introduced. SONO ranks 1556, the price has been unstable since its release, and the current dollar price is 0.604 US dollars, but the market value is zero, indicoin and SONO are ranked very close, indicoin is located in 1485 and the price is 0.018 US dollars. Similarly, the market value of indicoin is also zero. However, the trend of the prices of the two companies is not very different. Indicoin is more stable, and SONO is more volatile.

Blockchain technology has been applied to the advertising industry, and the virtual currency for advertisements will also increase. For online advertising, it will be an innovative challenge.