Lazada到底能不能赚钱?
答案:当然可以!
很多卖家(小白卖家、跨境老鸟),都有做的非常不错的,日均百单、千单的,百单以上确实需要运营、供应链等能力和团队操作;个人创业的话,日均30单(客单价80元,利润率25%,一天600利润)就能活的还挺不错,比打工上班要强吧?
但确实还有一部分卖家活的确实很煎熬,店铺开了几个月或者大半年,每天出单还零零散散,那就确实很难,自己没信心做下去,甚至怀疑自己能力和方向、怀疑平台是否真的赚钱?赚小钱靠能力(努力),赚大钱是靠命(趋势)。
如何提高店铺利润:
建议可以从这三方面去提升Lazada店铺利润:
1、跟好的供应商合作
虽然好的供应商,其成本也会比较高,但是产品的质量会更有保障。而且从用户体验来想,如果买家在购买你的产品之后能有一个好的使用体验,那么之后肯定会继续在你这儿购买的,这样有利于提升回购率,从而提升整体利润。
2、销售品牌产品
东南亚地区的消费者以年轻人为主,所以他们都是比较偏爱品牌产品。那么你就可以选择自己注册商标,或者获取品牌授权去销售,一来品牌产品的利润本来就比较高,加上出单比较容易,那么时可以大大提升整体利润的。
3、合理定价
相比于追求低价,一个合理的定价是能让产品以及店铺有更高的利润。而且如果打价格战的话,那么对于新手卖家来说更不利,因为利润低,那么之后的运营也是需要更多花费的,那么就比较被动了。
综上而言,Lazada店铺还是挺赚钱的,而对于很多新手来说,不懂得运营的方法,对于产品没有合理的定价,那么利润当然也会比较低,找一个好的产品,提供好的服务,这样自然也会吸引更多的卖家。
4、数据分析
通过合理的分析同行竞品数据,结合自身选择的品进行同行类商品价格,SKU等进行对比分析出产品的优势劣势进行筛选
item_get - 获得lazada商品详情
编辑切换为居中
添加图片注释,不超过 140 字(可选)
通过商品ID快速获取lazada各国站点商品数据
注册免费测试:企业级数据 跨境电商接口
请求参数:num_iid=267690734&nation=co.th
参数说明:num_iid:lazada商品ID(是对应国家不同国家的ID不能通用) nation:国家 国家域名后缀可选值如下:co.id、com.my、com.ph、sg、co.th、vn
返回参数
返回实例
Result Object:
---------------------------------------
{
"item": {
"num_iid": "4177389113",
"title": "鞋อาดิดาส shoes 鞋แตะ 鞋 นิ่ม สวมใส่สบาย Unisex size36-44",
"price": 89,
"nick": "Life square MALL",
"pic_url": "//th-test-11.slatic.net/p/890dc833fdc5aee86fcefabda7e9dffd.jpg",
"detail_url": "https://www.lazada.co.th/products/secen-loafer-shoe-pu-ss-523-i4177389113-s4257082749.html?search=1",
"brand": "No Brand",
"orginal_price": 299,
"skus": {
"sku": [
{
"price": 89,
"orginal_price": 299,
"total_price": 0,
"quantity": 33333172,
"properties": "30097:94920;30585:133117",
"properties_name": "30097:94920:涂料:Grey;30585:133117:ขนาด:38",
"sku_id": "16425741008"
},
{
"price": 96,
"orginal_price": 299,
"total_price": 0,
"quantity": 33332861,
"properties": "30097:6831;30585:133117",
"properties_name": "30097:6831:涂料:涂料ฟ้า;30585:133117:ขนาด:38",
"sku_id": "16425741009"
},
{
"price": 96,
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"total_price": 0,
"quantity": 33332866,
"properties": "30097:6831;30585:133137",
"properties_name": "30097:6831:涂料:涂料ฟ้า;30585:133137:ขนาด:39",
"sku_id": "16425741010"
},
{
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"total_price": 0,
"quantity": 33332983,
"properties": "30097:4660;30585:133117",
"properties_name": "30097:4660:涂料:黑色;30585:133117:ขนาด:38",
"sku_id": "16425741011"
},
{
"price": 95,
"orginal_price": 299,
"total_price": 0,
"quantity": 33332842,
"properties": "30097:6831;30585:133178",
"properties_name": "30097:6831:涂料:涂料ฟ้า;30585:133178:ขนาด:45",
"sku_id": "16425741012"
},
{
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"quantity": 33332770,
"properties": "30097:4660;30585:133172",
"properties_name": "30097:4660:涂料:黑色;30585:133172:ขนาด:44",
"sku_id": "16425741013"
},
{
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"quantity": 33332910,
"properties": "30097:4660;30585:133178",
"properties_name": "30097:4660:涂料:黑色;30585:133178:ขนาด:45",
"sku_id": "16425741014"
},
{
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"quantity": 33332855,
"properties": "30097:94920;30585:133178",
"properties_name": "30097:94920:涂料:Grey;30585:133178:ขนาด:45",
"sku_id": "16425741015"
},
{
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"quantity": 33333094,
"properties": "30097:94920;30585:133157",
"properties_name": "30097:94920:涂料:Grey;30585:133157:ขนาด:42",
"sku_id": "16425741016"
},
{
"price": 89,
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"quantity": 33333107,
"properties": "30097:6831;30585:133157",
"properties_name": "30097:6831:涂料:涂料ฟ้า;30585:133157:ขนาด:42",
"sku_id": "16425741017"
},
{
"price": 89,
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"total_price": 0,
"quantity": 33333123,
"properties": "30097:6831;30585:133165",
"properties_name": "30097:6831:涂料:涂料ฟ้า;30585:133165:ขนาด:43",
"sku_id": "16425741018"
},
{
"price": 96,
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"quantity": 33332639,
"properties": "30097:4660;30585:133157",
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"sku_id": "16425741019"
},
{
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"quantity": 33332882,
"properties": "30097:4660;30585:133165",
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{
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},
{
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"quantity": 33333169,
"properties": "30097:94920;30585:133172",
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"sku_id": "16425741022"
},
{
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"properties": "30097:6831;30585:133172",
"properties_name": "30097:6831:涂料:涂料ฟ้า;30585:133172:ขนาด:44",
"sku_id": "16425741023"
},
{
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"quantity": 33333085,
"properties": "30097:4660;30585:133137",
"properties_name": "30097:4660:涂料:黑色;30585:133137:ขนาด:39",
"sku_id": "16425741024"
},
{
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{
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"properties_name": "30097:94920:涂料:Grey;30585:133146:ขนาด:40",
"sku_id": "16425741026"
},
{
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"quantity": 33332848,
"properties": "30097:6831;30585:133146",
"properties_name": "30097:6831:涂料:涂料ฟ้า;30585:133146:ขนาด:40",
"sku_id": "16425741027"
},
{
"price": 89,
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"total_price": 0,
"quantity": 33333151,
"properties": "30097:6831;30585:133152",
"properties_name": "30097:6831:涂料:涂料ฟ้า;30585:133152:ขนาด:41",
"sku_id": "16425741028"
},
{
"price": 95,
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"quantity": 33332747,
"properties": "30097:4660;30585:133146",
"properties_name": "30097:4660:涂料:黑色;30585:133146:ขนาด:40",
"sku_id": "16425741029"
},
{
"price": 90,
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"total_price": 0,
"quantity": 33332993,
"properties": "30097:4660;30585:133152",
"properties_name": "30097:4660:涂料:黑色;30585:133152:ขนาด:41",
"sku_id": "16425741030"
},
{
"price": 89,
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"quantity": 33333132,
"properties": "30097:94920;30585:133152",
"properties_name": "30097:94920:涂料:Grey;30585:133152:ขนาด:41",
"sku_id": "16425741031"
}
]
},
"prop_imgs": {
"prop_img": [
{
"properties": "30097:94920",
"url": "//th-test-11.slatic.net/p/c70254e3d2c032293bf191a2d8875181.jpg"
},
{
"properties": "30097:6831",
"url": "//th-test-11.slatic.net/p/78b44f0c80c044efe67ef31680cc52db.jpg"
},
{
"properties": "30097:4660",
"url": "//th-test-11.slatic.net/p/890dc833fdc5aee86fcefabda7e9dffd.jpg"
}
]
},
"props_name": "30097:94920:涂料:Grey;30097:6831:涂料:涂料ฟ้า;30097:4660:涂料:黑色;30585:133117:ขนาด:38;30585:133137:ขนาด:39;30585:133178:ขนาด:45;30585:133172:ขนาด:44;30585:133157:ขนาด:42;30585:133165:ขนาด:43;30585:133146:ขนาด:40;30585:133152:ขนาด:41",
"props_img": {
"30097:94920": "//th-test-11.slatic.net/p/c70254e3d2c032293bf191a2d8875181.jpg",
"30097:6831": "//th-test-11.slatic.net/p/78b44f0c80c044efe67ef31680cc52db.jpg",
"30097:4660": "//th-test-11.slatic.net/p/890dc833fdc5aee86fcefabda7e9dffd.jpg"
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"item_imgs": [
{
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{
"url": "//th-test-11.slatic.net/p/c70254e3d2c032293bf191a2d8875181.jpg"
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{
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{
"url": "//th-test-11.slatic.net/p/0733a9118abc0d40babf339d7cc711dd.jpg"
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{
"url": "//th-test-11.slatic.net/p/ff590b82b509eb8acaa2644bbed726b6.jpg"
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{
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{
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},
{
"url": "//th-test-11.slatic.net/p/c70254e3d2c032293bf191a2d8875181.jpg"
}
],
"desc": "<article class="lzd-article"><p style="line-height:1.7;text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0"><span>รองเท้าอาดิดาส shoes รองเท้าแตะ รองเท้า นิ่ม สวมใส่สบาย Unisex size36-44</span></p><p style="line-height:1.7;text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0"><span></span><img src="https://th-live-01.slatic.net/p/0733a9118abc0d40babf339d7cc711dd.jpg" style="width:800px;height:800px;display:inline;vertical-align:middle"/><span> </span><img src="https://th-live-01.slatic.net/p/efb4aa04f6b85ab9d9112d91a5cabf76.jpg" style="width:800px;height:800px;display:inline;vertical-align:middle"/><span> </span><img src="https://th-live-01.slatic.net/p/13317b473fc64cbac145b5fcc94a9d21.jpg" style="width:800px;height:800px;display:inline;vertical-align:middle"/><span> </span><img src="https://th-live-01.slatic.net/p/ec9e47f7860a7f1998a4e1f69aa8a221.jpg" style="width:800px;height:800px;display:inline;vertical-align:middle"/><span> </span></p></article><img src="https://www.o0b.cn/i.php?t.png&rid=gw-4.6418010ddfd02&p=3060574940&k=i_key&t=1679294740" style="display:none" />",
"props_list": {
"30097:94920": "涂料:Grey",
"30097:6831": "涂料:涂料ฟ้า",
"30097:4660": "涂料:黑色",
"30585:133117": "ขนาด:38",
"30585:133137": "ขนาด:39",
"30585:133178": "ขนาด:45",
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"30585:133157": "ขนาด:42",
"30585:133165": "ขนาด:43",
"30585:133146": "ขนาด:40",
"30585:133152": "ขนาด:41"
},
"seller_info": {
"nick": "Life square MALL",
"tltle": "Life square MALL",
"shop_name": "Life square MALL",
"shop_id": 1033618,
"Store rating": "96%",
"Delivery score": "97%",
"user_num_id": "100180041550",
"zhuy": "//www.lazada.co.th/shop/life-square-mall/?itemId=4177389113&channelSource=pdp",
"level": 3
},
"num": 799991404,
"post_fee": "",
"language": "th",
"currency_code": "THB",
"_ddf": "ti",
"property_alias": "30097:94920:Grey;30585:133117:38;30097:6831:涂料ฟ้า;30585:133117:38;30097:6831:涂料ฟ้า;30585:133137:39;30097:4660:黑色;30585:133117:38;30097:6831:涂料ฟ้า;30585:133178:45;30097:4660:黑色;30585:133172:44;30097:4660:黑色;30585:133178:45;30097:94920:Grey;30585:133178:45;30097:94920:Grey;30585:133157:42;30097:6831:涂料ฟ้า;30585:133157:42;30097:6831:涂料ฟ้า;30585:133165:43;30097:4660:黑色;30585:133157:42;30097:4660:黑色;30585:133165:43;30097:94920:Grey;30585:133165:43;30097:94920:Grey;30585:133172:44;30097:6831:涂料ฟ้า;30585:133172:44;30097:4660:黑色;30585:133137:39;30097:94920:Grey;30585:133137:39;30097:94920:Grey;30585:133146:40;30097:6831:涂料ฟ้า;30585:133146:40;30097:6831:涂料ฟ้า;30585:133152:41;30097:4660:黑色;30585:133146:40;30097:4660:黑色;30585:133152:41;30097:94920:Grey;30585:133152:41"
},
"secache": "589302b45a924529fb6d1a3a91800771",
"secache_time": 1679294740,
"secache_date": "2023-03-20 14:45:40",
"translate_status": "ok",
"translate_time": 0.015,
"language": {
"current_lang": "cn",
"source_lang": "th"
},
"error": "",
"reason": "",
"error_code": "0000",
"cache": 0,
"api_info": "today:74 max:10100 all[175=74+32+69];expires:2030-12-31",
"execution_time": "6.431",
}