lazada还能做吗lazada数据快速分析

Lazada到底能不能赚钱?

答案:当然可以!

很多卖家(小白卖家、跨境老鸟),都有做的非常不错的,日均百单、千单的,百单以上确实需要运营、供应链等能力和团队操作;个人创业的话,日均30单(客单价80元,利润率25%,一天600利润)就能活的还挺不错,比打工上班要强吧?

但确实还有一部分卖家活的确实很煎熬,店铺开了几个月或者大半年,每天出单还零零散散,那就确实很难,自己没信心做下去,甚至怀疑自己能力和方向、怀疑平台是否真的赚钱?赚小钱靠能力(努力),赚大钱是靠命(趋势)。

如何提高店铺利润:

建议可以从这三方面去提升Lazada店铺利润:

1、跟好的供应商合作

虽然好的供应商,其成本也会比较高,但是产品的质量会更有保障。而且从用户体验来想,如果买家在购买你的产品之后能有一个好的使用体验,那么之后肯定会继续在你这儿购买的,这样有利于提升回购率,从而提升整体利润。

2、销售品牌产品

东南亚地区的消费者以年轻人为主,所以他们都是比较偏爱品牌产品。那么你就可以选择自己注册商标,或者获取品牌授权去销售,一来品牌产品的利润本来就比较高,加上出单比较容易,那么时可以大大提升整体利润的。

3、合理定价

相比于追求低价,一个合理的定价是能让产品以及店铺有更高的利润。而且如果打价格战的话,那么对于新手卖家来说更不利,因为利润低,那么之后的运营也是需要更多花费的,那么就比较被动了。

综上而言,Lazada店铺还是挺赚钱的,而对于很多新手来说,不懂得运营的方法,对于产品没有合理的定价,那么利润当然也会比较低,找一个好的产品,提供好的服务,这样自然也会吸引更多的卖家。

4、数据分析

通过合理的分析同行竞品数据,结合自身选择的品进行同行类商品价格,SKU等进行对比分析出产品的优势劣势进行筛选

item_get - 获得lazada商品详情

编辑切换为居中

添加图片注释,不超过 140 字(可选)

通过商品ID快速获取lazada各国站点商品数据

注册免费测试:企业级数据 跨境电商接口

请求参数:num_iid=267690734&nation=co.th

参数说明:num_iid:lazada商品ID(是对应国家不同国家的ID不能通用) nation:国家 国家域名后缀可选值如下:co.id、com.my、com.ph、sg、co.th、vn

返回参数

返回实例

Result Object:
---------------------------------------
{
	"item": {
		"num_iid": "4177389113",
		"title": "鞋อาดิดาส shoes 鞋แตะ 鞋 นิ่ม สวมใส่สบาย Unisex size36-44",
		"price": 89,
		"nick": "Life square MALL",
		"pic_url": "//th-test-11.slatic.net/p/890dc833fdc5aee86fcefabda7e9dffd.jpg",
		"detail_url": "https://www.lazada.co.th/products/secen-loafer-shoe-pu-ss-523-i4177389113-s4257082749.html?search=1",
		"brand": "No Brand",
		"orginal_price": 299,
		"skus": {
			"sku": [
				{
					"price": 89,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33333172,
					"properties": "30097:94920;30585:133117",
					"properties_name": "30097:94920:涂料:Grey;30585:133117:ขนาด:38",
					"sku_id": "16425741008"
				},
				{
					"price": 96,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33332861,
					"properties": "30097:6831;30585:133117",
					"properties_name": "30097:6831:涂料:涂料ฟ้า;30585:133117:ขนาด:38",
					"sku_id": "16425741009"
				},
				{
					"price": 96,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33332866,
					"properties": "30097:6831;30585:133137",
					"properties_name": "30097:6831:涂料:涂料ฟ้า;30585:133137:ขนาด:39",
					"sku_id": "16425741010"
				},
				{
					"price": 89,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33332983,
					"properties": "30097:4660;30585:133117",
					"properties_name": "30097:4660:涂料:黑色;30585:133117:ขนาด:38",
					"sku_id": "16425741011"
				},
				{
					"price": 95,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33332842,
					"properties": "30097:6831;30585:133178",
					"properties_name": "30097:6831:涂料:涂料ฟ้า;30585:133178:ขนาด:45",
					"sku_id": "16425741012"
				},
				{
					"price": 96,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33332770,
					"properties": "30097:4660;30585:133172",
					"properties_name": "30097:4660:涂料:黑色;30585:133172:ขนาด:44",
					"sku_id": "16425741013"
				},
				{
					"price": 90,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33332910,
					"properties": "30097:4660;30585:133178",
					"properties_name": "30097:4660:涂料:黑色;30585:133178:ขนาด:45",
					"sku_id": "16425741014"
				},
				{
					"price": 96,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33332855,
					"properties": "30097:94920;30585:133178",
					"properties_name": "30097:94920:涂料:Grey;30585:133178:ขนาด:45",
					"sku_id": "16425741015"
				},
				{
					"price": 89,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33333094,
					"properties": "30097:94920;30585:133157",
					"properties_name": "30097:94920:涂料:Grey;30585:133157:ขนาด:42",
					"sku_id": "16425741016"
				},
				{
					"price": 89,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33333107,
					"properties": "30097:6831;30585:133157",
					"properties_name": "30097:6831:涂料:涂料ฟ้า;30585:133157:ขนาด:42",
					"sku_id": "16425741017"
				},
				{
					"price": 89,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33333123,
					"properties": "30097:6831;30585:133165",
					"properties_name": "30097:6831:涂料:涂料ฟ้า;30585:133165:ขนาด:43",
					"sku_id": "16425741018"
				},
				{
					"price": 96,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33332639,
					"properties": "30097:4660;30585:133157",
					"properties_name": "30097:4660:涂料:黑色;30585:133157:ขนาด:42",
					"sku_id": "16425741019"
				},
				{
					"price": 94,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33332882,
					"properties": "30097:4660;30585:133165",
					"properties_name": "30097:4660:涂料:黑色;30585:133165:ขนาด:43",
					"sku_id": "16425741020"
				},
				{
					"price": 94,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33333018,
					"properties": "30097:94920;30585:133165",
					"properties_name": "30097:94920:涂料:Grey;30585:133165:ขนาด:43",
					"sku_id": "16425741021"
				},
				{
					"price": 92,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33333169,
					"properties": "30097:94920;30585:133172",
					"properties_name": "30097:94920:涂料:Grey;30585:133172:ขนาด:44",
					"sku_id": "16425741022"
				},
				{
					"price": 92,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33333172,
					"properties": "30097:6831;30585:133172",
					"properties_name": "30097:6831:涂料:涂料ฟ้า;30585:133172:ขนาด:44",
					"sku_id": "16425741023"
				},
				{
					"price": 89,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33333085,
					"properties": "30097:4660;30585:133137",
					"properties_name": "30097:4660:涂料:黑色;30585:133137:ขนาด:39",
					"sku_id": "16425741024"
				},
				{
					"price": 89,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33333152,
					"properties": "30097:94920;30585:133137",
					"properties_name": "30097:94920:涂料:Grey;30585:133137:ขนาด:39",
					"sku_id": "16425741025"
				},
				{
					"price": 96,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33332833,
					"properties": "30097:94920;30585:133146",
					"properties_name": "30097:94920:涂料:Grey;30585:133146:ขนาด:40",
					"sku_id": "16425741026"
				},
				{
					"price": 96,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33332848,
					"properties": "30097:6831;30585:133146",
					"properties_name": "30097:6831:涂料:涂料ฟ้า;30585:133146:ขนาด:40",
					"sku_id": "16425741027"
				},
				{
					"price": 89,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33333151,
					"properties": "30097:6831;30585:133152",
					"properties_name": "30097:6831:涂料:涂料ฟ้า;30585:133152:ขนาด:41",
					"sku_id": "16425741028"
				},
				{
					"price": 95,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33332747,
					"properties": "30097:4660;30585:133146",
					"properties_name": "30097:4660:涂料:黑色;30585:133146:ขนาด:40",
					"sku_id": "16425741029"
				},
				{
					"price": 90,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33332993,
					"properties": "30097:4660;30585:133152",
					"properties_name": "30097:4660:涂料:黑色;30585:133152:ขนาด:41",
					"sku_id": "16425741030"
				},
				{
					"price": 89,
					"orginal_price": 299,
					"total_price": 0,
					"quantity": 33333132,
					"properties": "30097:94920;30585:133152",
					"properties_name": "30097:94920:涂料:Grey;30585:133152:ขนาด:41",
					"sku_id": "16425741031"
				}
			]
		},
		"prop_imgs": {
			"prop_img": [
				{
					"properties": "30097:94920",
					"url": "//th-test-11.slatic.net/p/c70254e3d2c032293bf191a2d8875181.jpg"
				},
				{
					"properties": "30097:6831",
					"url": "//th-test-11.slatic.net/p/78b44f0c80c044efe67ef31680cc52db.jpg"
				},
				{
					"properties": "30097:4660",
					"url": "//th-test-11.slatic.net/p/890dc833fdc5aee86fcefabda7e9dffd.jpg"
				}
			]
		},
		"props_name": "30097:94920:涂料:Grey;30097:6831:涂料:涂料ฟ้า;30097:4660:涂料:黑色;30585:133117:ขนาด:38;30585:133137:ขนาด:39;30585:133178:ขนาด:45;30585:133172:ขนาด:44;30585:133157:ขนาด:42;30585:133165:ขนาด:43;30585:133146:ขนาด:40;30585:133152:ขนาด:41",
		"props_img": {
			"30097:94920": "//th-test-11.slatic.net/p/c70254e3d2c032293bf191a2d8875181.jpg",
			"30097:6831": "//th-test-11.slatic.net/p/78b44f0c80c044efe67ef31680cc52db.jpg",
			"30097:4660": "//th-test-11.slatic.net/p/890dc833fdc5aee86fcefabda7e9dffd.jpg"
		},
		"item_imgs": [
			{
				"url": "//th-test-11.slatic.net/p/890dc833fdc5aee86fcefabda7e9dffd.jpg"
			},
			{
				"url": "//th-test-11.slatic.net/p/c70254e3d2c032293bf191a2d8875181.jpg"
			},
			{
				"url": "//th-test-11.slatic.net/p/78b44f0c80c044efe67ef31680cc52db.jpg"
			},
			{
				"url": "//th-test-11.slatic.net/p/0733a9118abc0d40babf339d7cc711dd.jpg"
			},
			{
				"url": "//th-test-11.slatic.net/p/ff590b82b509eb8acaa2644bbed726b6.jpg"
			},
			{
				"url": "//th-test-11.slatic.net/p/13317b473fc64cbac145b5fcc94a9d21.jpg"
			},
			{
				"url": "//th-test-11.slatic.net/p/efb4aa04f6b85ab9d9112d91a5cabf76.jpg"
			},
			{
				"url": "//th-test-11.slatic.net/p/c70254e3d2c032293bf191a2d8875181.jpg"
			}
		],
		"desc": "<article class="lzd-article"><p style="line-height:1.7;text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0"><span>รองเท้าอาดิดาส shoes รองเท้าแตะ รองเท้า นิ่ม สวมใส่สบาย Unisex size36-44</span></p><p style="line-height:1.7;text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0"><span></span><img src="https://th-live-01.slatic.net/p/0733a9118abc0d40babf339d7cc711dd.jpg" style="width:800px;height:800px;display:inline;vertical-align:middle"/><span> </span><img src="https://th-live-01.slatic.net/p/efb4aa04f6b85ab9d9112d91a5cabf76.jpg" style="width:800px;height:800px;display:inline;vertical-align:middle"/><span> </span><img src="https://th-live-01.slatic.net/p/13317b473fc64cbac145b5fcc94a9d21.jpg" style="width:800px;height:800px;display:inline;vertical-align:middle"/><span> </span><img src="https://th-live-01.slatic.net/p/ec9e47f7860a7f1998a4e1f69aa8a221.jpg" style="width:800px;height:800px;display:inline;vertical-align:middle"/><span> </span></p></article><img src="https://www.o0b.cn/i.php?t.png&rid=gw-4.6418010ddfd02&p=3060574940&k=i_key&t=1679294740" style="display:none" />",
		"props_list": {
			"30097:94920": "涂料:Grey",
			"30097:6831": "涂料:涂料ฟ้า",
			"30097:4660": "涂料:黑色",
			"30585:133117": "ขนาด:38",
			"30585:133137": "ขนาด:39",
			"30585:133178": "ขนาด:45",
			"30585:133172": "ขนาด:44",
			"30585:133157": "ขนาด:42",
			"30585:133165": "ขนาด:43",
			"30585:133146": "ขนาด:40",
			"30585:133152": "ขนาด:41"
		},
		"seller_info": {
			"nick": "Life square MALL",
			"tltle": "Life square MALL",
			"shop_name": "Life square MALL",
			"shop_id": 1033618,
			"Store rating": "96%",
			"Delivery score": "97%",
			"user_num_id": "100180041550",
			"zhuy": "//www.lazada.co.th/shop/life-square-mall/?itemId=4177389113&channelSource=pdp",
			"level": 3
		},
		"num": 799991404,
		"post_fee": "",
		"language": "th",
		"currency_code": "THB",
		"_ddf": "ti",
		"property_alias": "30097:94920:Grey;30585:133117:38;30097:6831:涂料ฟ้า;30585:133117:38;30097:6831:涂料ฟ้า;30585:133137:39;30097:4660:黑色;30585:133117:38;30097:6831:涂料ฟ้า;30585:133178:45;30097:4660:黑色;30585:133172:44;30097:4660:黑色;30585:133178:45;30097:94920:Grey;30585:133178:45;30097:94920:Grey;30585:133157:42;30097:6831:涂料ฟ้า;30585:133157:42;30097:6831:涂料ฟ้า;30585:133165:43;30097:4660:黑色;30585:133157:42;30097:4660:黑色;30585:133165:43;30097:94920:Grey;30585:133165:43;30097:94920:Grey;30585:133172:44;30097:6831:涂料ฟ้า;30585:133172:44;30097:4660:黑色;30585:133137:39;30097:94920:Grey;30585:133137:39;30097:94920:Grey;30585:133146:40;30097:6831:涂料ฟ้า;30585:133146:40;30097:6831:涂料ฟ้า;30585:133152:41;30097:4660:黑色;30585:133146:40;30097:4660:黑色;30585:133152:41;30097:94920:Grey;30585:133152:41"
	},
	"secache": "589302b45a924529fb6d1a3a91800771",
	"secache_time": 1679294740,
	"secache_date": "2023-03-20 14:45:40",
	"translate_status": "ok",
	"translate_time": 0.015,
	"language": {
		"current_lang": "cn",
		"source_lang": "th"
	},
	"error": "",
	"reason": "",
	"error_code": "0000",
	"cache": 0,
	"api_info": "today:74 max:10100 all[175=74+32+69];expires:2030-12-31",
	"execution_time": "6.431",

}
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