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摘要：

During their Pacific war alliance, the Canadian and Australian prime ministersinitiated public relations techniques that secured journalists' support, providinginsights for developing positive media relations in the contemporary globalfinancial crisis. As popular leaders, Canada's Mackenzie King and Australia's John Curtin used their backgrounds in news management and journalism to setprecedents in government-media interactions. Yet there has been a lack ofpublications on their success as public relations strategists to persuade journalistsand citizens to endorse their leadership in this alliance. King and Curtin advanced the use of relatively new media to convey symbolic messages that they weretrustworthy leaders, sharing similar values and challenges as working-classaudiences. Their expansion of the prime minister's traditional use of the press,radio, and newsreel films created more opportunities for citizens to engage withpolitical leaders and the government. By initiating more two-way discussions with journalists, they generated mainly favourable news coverage about their alliance.This paper investigates their use of interactive news interviews, practiced rhetoric, rehearsed gestures, expressions, and other media techniques to communicate with more citizens, based on the concepts of the public sphere and democraticgovernance developed by Habermas and Castells. Their techniques aided thedevelopment of more contemporary public relations practices in Canada andAustralia. These tactics are relevant for today's leaders when interacting withpublic audiences in diverse media to develop a shared understanding of commongoals to resolve the global financial crisis.

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