The Web is text and text has a meaning. Ultimately the content that our browsers read is pure text. Web sites and web applications have been created in an ecosystem where text based content is linkable, searchable and mashable. In the open web scenario our content can be shown, fed and remixed by third parties, search engines and accessibility tools. All these benefits don't come for free. Automated tools can only do half of the job at recognizing the nature of the content. The better job the developer does at marking the right semantics of the content the easier will be for the rest of the agents to deal with it. HTML5 provides a series of tools to make developers life easier too:
New media elements.
New structural elements.
New semantics for internationalization.
New link relation types.
New attributes.
New form types.
New microdata syntax for additional semantics.