一、1963年,全美教育协会的技术开发项目提供
Audiovisual communications is that branch of educational theory and practice concerned with the design and use of messages which control the learning process. It undertakes (a)the study of the unique and relative strengths and weaknesses of both pictorial and nonrepresentational messages which may be employed in the learning process for any reason; and (b) the structuring and systematizing of messages by men and instruments in an educational environment. These undertaking planning, production, selection, management, and utilization of both components and entire instructional systems. Its practical goal is the efficient utilization of every method and medium of communication which can contribute to the development of the learner’s full potential.
定义内容:
视听传播是教育理论与实践的一个分支,它主要研究对控制学习过程的信息进行设计和使用,包括:(1)研究在有目的的学习过程中可以使用的图像信息和非表征性信息的独特的和相对的优缺点(2)在教育环境中,利用人员和设备将信息结构化、