IT with Internet as a core technology has pushed the third technological revolution into a high wave, and makes the mankind step into the knowledge economy society. IT has deeply influenced and changed the world economy and society. The role of IT is not even lower than the first industry revolution resulted by the invention of steam engine.
With the rapid development of IT, the role and influence of IT in modern economy become bigger and bigger and show as follows:
I. Open up a new marketing mode----network marketing. The emergence of Internet technology really changed the traditional marketing mode, and made the network marketing modes of B2B and B2C etc. develop rapidly in a short time. The network marketing can reduce the middle process during the sale, realizes the personalized service of point to point from business to business or from business to customers, realizes the production output according to the order and order data as stock, and realizes the ideal zero stock for the enterprise, and delivers the product directly to the customers in the shortest time.
For instance, Dell Company has established the new producing-marketing mode. The Company receives the order of the customer on the Internet and produces the product according to the personalized order requirement of the customer, and sent the product from the company directly to the customer. The statistical data from International Data Company shows that the proportion of network trade turnover in the world trade turnover will reach 42%, and network marketing is regarded as the main marketing mode. Internet has covered the world market, and made the enterprise sale in the whole world.
II. Widen up the market and provide the new opportunity. Because the data can be sent to the everywhere of the world where Internet exists with lowest cost and no time delay, the enterprise can greatly reduce the cost and time of traditional trade, which brings the rise of information industry and other enterprises based on information technology, such as Microsoft, Dell, Sina, Sohu etc.. In the meantime, Internet technology makes it possible for the multinational enterprises to operate and manage effectively the enterprise within the world.
III. Upgrade the inner management level of the enterprise. Based on the application of the various information systems such as operation management system, OA, CAD, Finance management system and physical distribution etc., high effective，uniform and standard management platform is formed, which optimizes the inner management flow of the enterprise, advances the inner management effectiveness and quality of the enterprise and make the management simple, direct and effective.
IV. Decrease the operation cost of the enterprise. IT brings the most revolutionary change of management thought and mode, results in management thought and mode of supply chain and matching management technique and method. The statistic data shows that this kind of management mode and method can reduce 20% of the operation cost of the enterprise, be of benefit to the every enterprise within the supply chain in the same time, and realize the multi winning phases and thus effectively promote the competitive and sustainable ability of the enterprise within the supply chain.