Single quotes and double quotes can both be used to declare strings in Python. You can even use triple-double quotes! Learn when to use each in this lesson as well as variable substitution in strings.
foo = 'What is up' foo = 'What\'s up' foo = "What's up" foo = """ what's up man !"""
color = 'red' thing = 'book' print('this is {0} {1}'.format(color, thing))