4月底,百度信息流平台对广告创建流程进行了一些升级,本篇带大家一起看看要点更新。文末下载最新升级说明产品手册~
一、计划层级
为推广计划设置「营销目标」,系统帮您找到达成该目标最佳的产品功能,帮您节省广告制作时间并制作更出色的广告。营销目标有:网站链接、应用推广、商品目录、电商店铺、门店推广。
投放方式调整:
标准投放:您的预算在设定的投放时段内根据实际的流量分布消耗,当遭遇流量波动时候,预算容易在您设定时段结束前撞线
平衡投放:我们会优化您的广告投放,让您的预算在设定的投放时段内较为均衡地消耗
展现优先:我们会优化您的广告投放,在现有的流量机遇中使您的广告尽快曝光,及早获得充分的流量。
二、单元层级
只选您想要的,让流量与广告更适配。
流量选择:
默认流量:系统模型会优选效果最好的广告位投放
百青藤流量:百度移动生态联盟优质合作伙伴
自定义流量:百度内部主要媒体
定向设置:
地域:商圈、场所和「地域」维度合并
贴吧主题定向:升级后便会下线,如仍希望针对特定贴吧主题兴趣人群,可通过观星盘创建贴吧兴趣人群包后进行投放
业务端兴趣全面升级为新兴趣,升级后单元、定向包设置界面均不再显示兴趣,统一升级为新兴趣
api跟随web主端升级,接口不再支持兴趣编辑,仅支持新兴趣编辑;
editor跟随web主端升级,新增披露新兴趣编辑入口,同时不再显示兴趣入口
三、创意层级
原单元层级的“版位设置”改为在创意层级的“广告位置”填写,可设置不限页面,或者仅列表页,同一单元下所有创意共享相同的广告位置。
----以下为详细升级说明&操作手册----
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下载【百度信息流平台广告创建流程升级说明手册】
链接:https://pan.baidu.com/s/1NKBI4z4tsC5FbUup4OlX7Q
提取码:jlyh
来源:百度营销中心