许多人因为不知道如何写Summary于是干脆就不写,这个错过绝佳展示自己的舞台和做SEO的机会。Summary允许你写2000个字符,建议第一人称书写,这样看起来更加自然。
大家可以通过一下几种模板写。
第一种模板:直击客户痛点。
作为一个外贸销售,你的潜在客户在阅读你的profile的时候并没有太多兴趣了解你是一个什么样类型的人,而客户是更多想了解你们公司会如何帮助到他们的痛点,例如你可以这样写:
I can imagine in the last couple of years, you have been seeking great XXX(这里替换成你的产品关键词)products in China but you have received so many LinkedIn requests and every one of them claimed that their products are the best, however there is no easy way to verify which one is true.
In the past 3 years, I've helped XXX(替换成你客户的名字)successfully landed YYY(替换成项目名)with high customer satification. I can send all the reference to you if you are interested in.
第二种模板:讲一个故事
最容易吸引人注意的方式就是讲一个故事,理想情况下这个故事生动有趣而且让人印象深刻,可以用下面的模板:
我的一个客户曾经遇到过什么样的挑战 + 我通过有什么样的方法解决 + 最后结果如何。
One of my customers requested to street lighting installation project to be completed within 2-months, however it was quite impossible due to tight schedule(客户遇到什么样的挑战). However I worked with my counterpart in India factory to produce similar products ahead of schedule(我通过什么样的方法解决) so customer successfully finished his project on time with exceptional business results(最后结果如何)
第三种模板:陈述事实型
如果你所在的是比较传统的行业,用这种模板为比较稳重保险,可以用下面的模板:
你做什么 + 你的行业经验是什么 + 你的独特价值什么 + 为什么可信
What do I do: I am a Senior Project Manager at PrtScn Lighting Group and I have been working in LED lighting industry since 2010. My company provide quality lighting products so our clients can lower their cost by 40%+ with similar quality. (你做什么 + 行业经验 + 独特价值)
My success stories including XXX Hotel(一个成功项目名称)and reference is available upon request.
第四种模板:开门见山型
你们公司卖什么的 + 产品优势 + 联系方式
We sell great street lighting products all over the world. Compare to our competitors:
· Our products cost is 25% lower.
· Our delivery speed is 30% faster.
· We provide 24X7 support.
If you are interested in, let's connect! Or you can send me a message at someone@gmail.com or give me a call at 9345453
无论你是用什么样的模板,你在Summary最后都需要加一句:Call-to-Action,你需要明确告诉客户接下来你需要他们做什么?比如:
- Please contact me if you are interested in.
2. Please visit our website if you need more details or you can contact me personally.
LinkedIn的Summary里还允许你上传照片,视频或者引用链接,这个会是一个增加可信度和专业度的好途径。
原创作者:灵柏AI
网址: https://www.lynnbo.com