双重边际效用(Double Marginalization)

双重边际效用是指在同一行业供应链中,上游和下游企业各自利用市场力量加价,导致市场福利损失加重。避免这种情况的一种方法是通过垂直整合,如并购,减少至少一层价格加成。这种现象会导致最终产品价格高于边际成本,销售量降低。分析表明,企业通过合并可以降低零售价格,提高销售量,从而优化市场效率。

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双重边际效用(Double Marginalization)

Double Marginalization is the phenomenon in which different firms in the same industry that have their respective market power but at different vertical levels in the supply chain(example, upstream and downstream) apply their own markups in prices.

  • 双重边际效用指的是同一行业的不同公司具有各自的市场力量,但却在供应链的纵向水平上提高价格的一种现象。

Double Marginalization is defined as the “exercise of market power at successive vertical layers in a supply chain.”

Due to these markups individually a dead weight loss is induced and because of both the markups the dead weight loss occurs twice thus making it worse off for the whole market due to double marginalization.

One way of avoiding the losses due to double marginalization is by integrating the two firms vertically and thus reducing at l

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