is null和=null的问题

题目如图所示：

我开始写的SQL是：=null

select * from 
(
  select e.name,b.bonus from Employee e left join Bonus b on e.empId = b.empId
) a where a.bonus < 1000 or a.bonus = null

 或者是=‘null’

select * from 
(
  select e.name,b.bonus from Employee e left join Bonus b on e.empId = b.empId
) a where a.bonus < 1000 or a.bonus = ‘null’

运行结果为：

     也就是说bonus为null并没有查出来。

SQL语句改为 is null

select * from 
(
  select e.name,b.bonus from Employee e left join Bonus b on e.empId = b.empId
) a where a.bonus < 1000 or a.bonus is null

 后，执行结果为

有些不明白is null和=null的区别在哪。。。。