用UINavigationItem的titleView属性
UILabel * label = [[UILabel alloc] initWithFrame:CGRectMake(5, 5, 120, 30)];
label.font = [UIFont boldSystemFontOfSize:11.0f];
label.backgroundColor = [UIColor clearColor];
label.text = @"四库全书";
self.navigationItem.titleView = label;
[label release];