Starting with iOS7 the URL has changed and cannot direct for the review page but only to the app
itms-apps://itunes.apple.com/app/idAPP_ID
Where APP_ID need to be replaced with your Application ID. Based on the App ID from the question it would be the following
itms-apps://itunes.apple.com/app/id353372460
For anything pre iOS7 the 'old' URL needs to be used, only those could get you straight to the review page. You should also take note that these calls will only work on devices. Running them in the simulator will do nothing since the simulator does not have the App Store app installed.