苹果iMessage垃圾信息泛滥：运营商难涉及

随着监管部门和三大电信运营商加大了对垃圾短信的整治力度，垃圾短信的数量明显减少，然而来自苹果(593.76, 0.93, 0.16%)iMessage的垃圾信息却不减反增，成为垃圾信息的重灾区，给iPhone用户造成困扰，业界呼吁苹果重拳治理。

　　iMessage垃圾信息频发

　　近日来，不少iPhone用户向北京商报记者反映受到iMessage广告信息的严重骚扰。在用户曝光的iMessage垃圾信息中，有的是以一长串数字发送的，有的是以163、Hotmail等邮箱形式发送的，内容涵盖移民留学、彩票、房地产、金融理财产品推销等类别。

　　家住东城区的张小姐抱怨道：“每天都会收到三四条陌生账号发来的iMessage垃圾信息，虽然苹果的iOS 7系统设有‘阻止此来电号码’的功能，但每次发来信息的账号都不一样，难以根除，此外即使设置了此功能，对邮箱账号恐怕也起不到作用。”

　　据了解，iMessage是苹果在2011年推出的一款免费即时通信软件，能够在iOS、Mac OS设备之间发送文字、图片、视频、通信录及位置信息等，并支持多人聊天。iMessage不同于电信运营商的短信和彩信业务，用户使用WiFi或3G网络均可实现通讯。简单来说，iMessage实际也是一种OTT业务。

　　有观察人士指出，iMessage信息是依靠独立的网关推送的，这不同于运营商的短信，运营商可以通过系统的设置来拦截传统的垃圾短信，但拦截的范围里无法包含iMessage。

　　举报流程较繁琐

　　iMessage给用户带来了方便及短信费用的节省，然而，iMessage长期以来也形成了一条黑色产业链，出现了专门利用iMessage发送营销信息的中间厂商。

　　据知情人士透露，这些中间厂商会购买大批的iPod Touch(其价格在苹果支持iMessage的所有设备中最低)，然后承接商家的信息营销业务，发送量从2000条至100万条不等，费用也从一两千元到10万元不等，由此向苹果用户狂轰滥炸式地发送推销广告。

　　针对北京商报记者对苹果不作为的质疑，苹果中国区工作人员回应称，苹果自2013年8月起开始接受iMessage垃圾信息举报，用户可发送垃圾信息截图到iMessage.spam@icloud.com，将会有专门人员予以处理。

　　然而从操作流程来看，用户需先同时使用Home键和锁屏键拍下垃圾短信截图，同时在举报邮件中注明发件人的完整邮箱或者手机号码，以及收到垃圾信息的日期和时间。对此，不少用户表示过程太过繁琐，而且每天收到的垃圾信息有好几条，举报不过来。

　　在这种情况下，用户举报意识实际很难养成，而苹果公司内部对垃圾信息的整治效果也很难明显地体现出来。

　　苹果举动成关键

　　用户举报流程繁琐、电信运营商难涉及，因此整治iMessage垃圾短信中，苹果的举动成为最关键的一环。

　　由于苹果系统的封闭性，iPhone用户无法像安卓手机用户一样使用第三方安全软件来拦截或标记，因此iMessage垃圾信息泛滥乱象只能依靠苹果来解决。

　　专家建议，苹果应加大整治力度，与此同时还应简化用户举报途径，如在信息联系人下面直接设置举报功能，或者借鉴腾讯(505, -2.50, -0.49%, 实时行情)、网秦(11.17,-0.95, -7.84%)等第三方安全软件的做法，动员用户标记垃圾短信发送账号，从而改善iMessage的垃圾信息泛滥局面。

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