ENTE 3506 Creative Management and Marketing

Java Python Faculty of Business and Law

Assignment Brief

Module Title	Creative Management and Marketing	Assignment Number	2
Module Code	ENTE 3506	Assignment Title	Essay
		Assignment Weighting	50%

Assessment Information – What you need to do

You are required to choose 1 of the following topics

ESSAY TOPIC 1- Culture, creativity and innovation- Chose either (a) OR (b)

1. Within the theoretical framework explaining that creativity and innovation are a product of person-environment interactions (Kwan et al., 2018, p. 167), some empirical studies arguably concluded that certain Hofstede (2011)’s dimensions of national culture influence an individual’s creativity and innovation.

1a. Using two big names in the world of innovation, Jack Ma and Jeff Beszos as reference to the Eastern and Western cultures, explain how dimensions of national cultures can affect a person’s creativity/innovation.

OR

1b. Using Aliko Dangote or any other Forbes-listed African entrepreneur as reference to national cultures in Africa, explain how the convergence of Western and Eastern cultures can shape a person’s creativity/innovation.

Hofstede, G. (2011). Dimensionalizing cultures: The Hofstede Model in context. Online Readings in Psychology and Culture, 2(1), 2307–0919. http://scholarworks.gvsu.edu/orpc/vol2/iss1/8

Kwan, L. Y. Y., Leung, A. K. -y., & Liou, S. (2018). Culture, creativity, and innovation. Journal of Cross-Cultural Psychology, 49(2), 165–170. https://doi.org/10.1177/0022022117753306

 ESSAY TOPIC 2- Crowdsourcing

2. Define the concept of crowd Sourcing. Choose and define one or more crowd sourcing models and apply them to a business case study of your choice - analyse the successes and failures of its incorporation. Advise on future crowdsourcing method opportunities for your chosen case study and justify why these methods should be incorporated.

         Additional Optional Essay Choice for Business and Finance (BAF) Students:             

3. Crowd funding platforms are an effective alternative to banks for raising money. Using a case study of your choice, analyse to what extent this statement is accurate.

Assessment Information – What you need to do

The above essay titles are designed to be broad in scope. Therefore, your answer should be narrowed down to an aim that should be clarified in your introduction.

· Define concepts and provide sources for them before applying them

· Critique theories by comparing and contrasting them

· Enrich your synthesis with illustrations to underpin theories and your arguments

· A maximum of three Appendices is permitted, but not required

· Any diagrams, Models Tables and Graphs should be placed in the appendix

Structure

· Provide a front sheet with your p number, title of Essay, tutor name, and a word count

· There should be a minimum of 15 different, academically credible references in your text

· The word count is 1500 words, 10% +/- is acceptable. Above or below this will impact your overall grade

MARKING CRITERIA FOR ASSIGNMENT 2 - INDIVIDUAL ESSAY

(WHAT WE USE TO MARK YOUR WORK)

INTRODUCTION (10%)	Introduction shows planning, aims and sources to be used in main body of essay.
EVIDENCE OF RESEARCH (20%)	Quality of definitions and references. Demonstrate the use of diverse sources cited within the text. A reference list of a minimum of 15 credible sources. Harvard referencing seen in line with De Montfort University Harvard Business Guide.
ANALYSIS (20%)	The quality of analysis should be demonstrated. Present theoretical concepts based on the field. The essay be clearly situated within the current debates to evaluate the arguments presented within the existing literature area.
ILLUSTRATION (15%)	Quality case study application - Q2 & Q3 Draw on business cases to illustrate how existing businesses have been able to use the concepts.   OR   Q1 Draw on case study countries –to illustrate the impacts of culture on creativity.
OVERALL IMPRESSIONS (20%)	Fluid structure to essay, which laterally builds upon the research, through to analysis and where appropriate offers recommendations from findings.
Creativity (15%)	Independent and creative essay planning and research choices, show that the author has been devised their essay, which expands the boundaries of the taught lessons. Independent design through case examples and research choices