_textField setValue:[UIColor whiteColor] forKeyPath:@"_placeholderLabel.textColor"];
_textField setValue:[UIFont boldSystemFontOfSize:16] forKeyPath:@"_placeholderLabel.font"];
_textField setValue:[UIColor whiteColor] forKeyPath:@"_placeholderLabel.textColor"];
_textField setValue:[UIFont boldSystemFontOfSize:16] forKeyPath:@"_placeholderLabel.font"];