Some notes

Search Engine Optimization:

If you're serious about search engine optimization—and you should be!—we recommend that you continue your studies with more detailed books on this subject, because this single chapter cannot cover it in much depth.Search Engine Optimization for Dummies (Peter Kent. For Dummies, 2004) andSearch Engine Optimization: An Hour a Day (Jennifer Grappone and Gradiva Couzin. Sybex, 2006) are two excellent resources that will teach you more about the basics of SEO.Professional Search Engine Optimization with PHP: A Developer's Guide to SEO by Cristian Darie and Jaimie Sirovich (Wrox, 2007) is your comprehensive guide into the world of SEO with PHP and explains, with many more details, all the topics covered in this chapter. Reading usability and user psychology books, such asPrioritizing Web Usability (Jakob Nielsen and Hoa Loranger. New Riders Press, 2006) andDon't Make Me Think: A Common Sense Approach to Web Usability (Steve Krug. New Riders Press, 2005), is highly recommended as well; they will help you understand the fine balance between search engine optimization, accessibility, and usability.

PHP with AJAX:

for PHP developers: AJAX and PHP: Building Responsive Web Applications (Cristian Darie, Bogdan Brinzarea, Filip Chereches-Tosa, and Mihai Bucica, Packt Publishing, 2006.) and Beginning AJAX with PHP: From Novice to Professional (Lee Babin. Apress, 2006.).