滑雪体育论文-CSDN博客

本文链接：https://blog.csdn.net/2501_91703969/article/details/147376694

本研究着眼于沈阳市怪坡滑雪场的管理情况，试图找出问题所在，并给出解决方案，从而推动其持续发展，给同行业者带来参考意义，本研究经由文献综述，实地考察，数根据等手段得出结论，怪坡滑雪场有着不错的地理位置，规模适中，设备齐全，服务种类繁多，但仍碰上不少问题，游客数量随季节波动较大，主要依靠门票盈利，淡季和旺季之间差距明显，成本控制尚需优化，在市场推广方面，品牌知名度较低，定价策略缺乏灵活性，客户关系守护迫切改善，设备老化，竞争激烈，环保压力增大等问题也不可轻视，对此，建议该滑雪场改良硬件设备和服务质量，革新营销手段，加大人才引进力度，倡导绿色发展理念，采取前面措施有益于提升滑雪场的竞争力，达成可持续发展，为当地经济发展和滑雪产业昌盛进行积极贡献。

关键词：沈阳市怪坡滑雪场；经营现状；问题与挑战；经营对策；可持续发展

Abstract

This study looks into the current operation status of strange slope ski resorts in Shenyang. It aims to analyze existing problems and propose solutions to promote their sustainable development, offering a reference for others in the same industry. The study combined literature analysis, field research, and data analysis methods. The results indicate that the Strange Slope Ski Resort boasts a prime geographical location, appropriately scaled facilities, and a variety of services. However, it also encounters numerous issues. The passenger flow varies with the seasons, and the income mainly relies on ticket sales. The gap between the peak and off-peak seasons is substantial, leaving room for improvement in cost management. In marketing, the brand's influence is restricted, the pricing strategy lacks flexibility, and customer relationship management requires enhancement. At the same time, issues like aging facilities, increased competition, and environmental pressure are very noticeable. Considering these factors, it is advisable to upgrade hardware facilities and services, innovate marketing approaches, reinforce talent development, and advance green growth. By implementing these measures, ski resorts are expected to boost their competitiveness and achieve sustainable progress, which will contribute to local economic expansion and the prosperity of the ski industry.

Keywords: Shenyang Strange Slope Ski Resort; Business status; Problems and Challenges; Management countermeasures; Sustainable development