A-Level商务例题解析及练习

今日知识点：

Marketing mix

Place

Price

Promotion

Product

例题

Q: Discuss the best ways a car manufacturer could use the marketing mix to increase its share of the market. (20)

解析

Answers could include:

• Marketing mix as a framework/process for identifying, anticipating and satisfying customer requirements profitably. 4Ps.

• A tool of analysis and planning to focus on key elements/variables in designing a marketing strategy to achieve organisation objectives (e.g. increase market share).

• Focus attention on Product: higher