GAIQ-Google Analytics individual Qualification

Question 1 of 70

View filters may be applied retroactively to any data that has been processed.

False

True

Question 2 of 70

If a user visits a web page with an embedded video, leaves without clicking on anything, and

the session times out, how will Google Analytics report the session?

 As a click

 As an event

 As a bounce

 As an interaction

Question 3 of 70

What feature is required to collect the number of comments users posted to a web page?

Custom Metric

Custom Dimension

Custom Channel Groupings

Calculated Metri

Question 4 of 70

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

Website referrals

Social network

Paid and organic search

Television commercials

Question 5 of 70

What is a "secondary dimension" in Google Analytics?

 An additional report dimension for more specific analysis

 A visualization to understand the impact of data

 A dashboard widget that offers more specific analysis

 An additional report metric for more specific analysis

Question 6 of 70

What report indicates the pages of a website where users first arrived?

Pages report

All Pages report

Location report

Landing Pages report

Question 7 of 70

What feature collects company-specific data such as Member Status?

Custom Metric

Custom Dimension

Event Tracking

Custom Filter

Question 8 of 70

What report shows which types of mobile devices visited a website?

Mobile > Devices report

All Traffic > Source/Medium report

Technology > Network report

Site Content > Landing Page report

Question g of 70

What Remarketing audiences cannot be defined by default?

Users who speak a particular language

Users who visited a specific page on a website

Users who visited a physical store

Users who played a video on a website

Question 10 of 70

Google Analytics cannot collect data from which systems by default?

Mobile devices

Online point-of-sale systems

Websites

Offline inventory database

Question 11 of 70

To recognize users across different devices, what feature must be enabled?

 Audience Definitions

  User ID

 Google Ads Linking

Attribution Models

Question 12 of 70

If a user watches a video with event tracking three times in a single session, Analytics will

count how many Unique Events?

1

3

2

6

Question 13 of 70

What would prevent data from appearing in a Custom Report?

 Custom Report isn't shared with users in the same view

 Too many dimensions in a Custom Report

 Too many metrics in a Custom Report

 A filter that removes all the data

Question 14 of 70

In Multi-Channel Funnel Reports, how are default conversions credited?

First campaign, search, or ad

Equal credit along the conversion touchpoints

Second to last campaign, search, or ad

 

Explanation: The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. In the reports, channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions. Conversion path data include interactions with virtually all digital channels.

15.What report shows the percent of site traffic that visited previously?

Frequency & Recency report

New vs Returning report

Sales Performance report

Referrals report

16.How would a view filter be configured to include only users from Brazil and Argentina?

Filter 1: include Argentina > Filter 2: include Brazil

Filter 1: include Brazil or Argentina

Filter 1: exclude all countries except Brazil and Argentina

Filter 1: include Brazil > Filter 2: include Argentina

17.Sampling is applied to reports before segmentation.

FALSE

Explanation: Analytics applies segments after it samples the property-level data, and after it applies filters, which can also reduce the number of sessions included in a sample.

 

Filters and segments

Analytics Standard and Analytics 360 sample session data at the view level, after view filters have been applied. For example, if view filters include or exclude sessions, then the sample is taken from only those sessions.

Analytics Standard and Analytics 360 both apply segments after applying report filters and after sampling, which means that a segment may include fewer sessions than are included in the overall sample.

 

 18 of 70

Once filters have been applied, what is the option to recover filtered data?

Data may be recovered within 10 days

Filtered data is not recoverable

Data may be recovered within 30 days

Data may be recovered within 5 days

Question 19 of 70

What does assigning a value to a Google Analytics Goal enable?

Analyze a website conversion funnel

Track actual revenue from conversions

Track real-time business revenue

Explanation: Although assigning a goal value is optional, we recommend you do so to help monetize and evaluate your conversions.

 

 20 of 70

What report shows the percentage of traffic that previously visited a website?

All traffic > Referrals report

Behavior > New vs returning report

Behavior > Frequency and Recency report

Interests > Affinity categories report

Question 21 of 70

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

Session

User

Hit

Product

Question 22 of 70

When does a default Analytics session expire?

When a user opens a new browser window

At noon every day

When a user is inactive on a web page for more than 30 minutes

Question 23 of 70

What is not considered a “source” in Google Analytics by default?

google

email

googlemerchandisestore.com

 

 Explanation: “Email” is not considered as a source in Google Analytics. “Email” comes under the “Medium”

Question 24 of 70

Which assets cannot be shared in the Solutions Gallery?

Custom Dimensions

Goals

Segments

25 of 70

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

Data Import

Browser cookies

The Networking Protocol

The Measurement Protocol

26 of 70

What report indicates the last page users viewed before leaving a website?

Landing Pages report

Pages report

Exit Pages report

All Pages report

 27 of 70

Sharing a Custom Report will share the report configuration and data included in the report.

FALSE

TRUE

 28 of 70

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Assisted conversion

Secondary conversion

Primary conversion

Second-to-last-click attribution

 29 of 70

Which user characteristic may NOT be used to change keyword bids in Google Ads?:

location

ad preference

time of day

device

30 of 70

To recognize users across different devices, what is required for User ID?

Google Tag Manager

All of the above

Sign-in that generates and sets unique IDs

A new Analytics account for reporting

 31 of 70

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Users Flow report

Cohort Analysis report

User Explorer report

Active Users report

 32 of 70

When does the Analytics tracking code send a pageview hit to Google Analytics?

Every time a user adds an item to an online shopping cart

Every time a user clicks a video on a website

Every time a user searches on a website

Every time a user loads a webpage with embedded tracking code

 of 70

To increase the speed at which Google Analytics compiles reports, what action could be taken?

Choose “Faster response” in the sampling pulldown menu

Choose “Greater precision” in the sampling pulldown menu

Apply an advanced filter to the report

Remove any filters on the view

Question 34 of 70

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

False

True

Question 35 of 70

What metric-dimension combination is not valid?

Sessions / Bounce rate

Avg. Time on Page / Device Category

Total Events / User Type

Question 36 of 70

What is a “metric” in Google Analytics?

A segment of data separated out in a report for comparison

The numbers in a data set often paired with dimensions

A dimension that can help analyze site performance

The dates in a date range

Question 37 of 70

What is used to create Smart Goals?

Remarketing audience

Custom Reports

Machine-learning algorithms

 

Explanation: Smart Goals are configured at the view level. Smart Goals use machine learning to examine dozens of signals about your website sessions to determine which of those are most likely to result in conversions. Each session is assigned a score, with the “best” sessions being translated into Smart Goals.

 

Question 38 of 70

If a web page visitor clears the Analytics cookie from their browser, what will occur?

Analytics will set a new unique ID the next time a browser loads a tracked page

All of the above

Analytics will set a new browser cookie the next time a browser loads a tracked page

Analytics will not be able to associate user behavior data with past data collecte

Question 39 of 70

What is not a benefit of Google Analytics Remarketing?

Create remarketing lists without making changes to your existing Analytics snippet

Create remarketing lists based on custom segments and targets

Allow customers to quickly reorder an item they have previously purchased

Question 40 of 70

When linking a Google Ads account to Google Analytics, what is not possible?

Import Analytics Goals and transactions into Google Ads as conversions

Adjust keyword bids in Google Ads from Google Analytics

Create remarketing lists in Analytics to use in Google Ads campaigns

 

Explanation: When you link Google Ads and Analytics, you can:

But you cannot Adjust keyword bids in Google Ads from Google Analytics.

 

Question 41 of 70

What campaign parameter is not available by default in Google Analytics ?

utm_adgroup

utm_content

utm_medium

utm_source

 

Question 42 of 70

When the same default tracking code is installed on pages with different domains, what will result?

Analytics will associate users and sessions with a single domain

Analytics will send an alert about duplicate data collection

Analytics will not associate users and sessions with any domain

Analytics will associate users and sessions with their respective domains

Question 43 of 70

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Channel Groupings

Attribution modeling

Multi-Channel Funnels

Conversion tracking

Question 44 of 70

What data table display compares report metrics to the website average?

Performance

Percentage

Comparison

Pivot

 

Question 45 of 70

When will Google Analytics be unable to identify sessions from the same user by default?

When the sessions happen in the same browser on the same device

When the sessions happen in the same browser on the same day

When the sessions happen in different browsers on the same device

 explanation: If the session is happening by the same user, on the same device but in different browser, it will be treated as a session from new user by Google Analytics.

 

Question 46 of 70

Which Goals are available in Google Analytics?

Pageview, Event, Transaction, Social

Destination, Event, Pageview, Social

Location, Event, Time, Users per Session

Destination, Event, Duration, Pages/Screens per Session

 

Question 47 of 70

Filters cannot perform what action on collected data?

Exclude traffic from particular IP addresses

Include data from specific subdomains

Convert dynamic page URLs to readable text strings

Include shopping preferences

 

Question 48 of 70

Segments will not allow you to do what?

Build custom Remarketing lists

Isolate and analyze data

Create subsets of sessions or users

Permanently alter data

 

Question 49 of 70

What filter would only include data from a campaign titled "Back to School" in Campaign reports?

Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

Custom Include filter with field “Page Title” and pattern “back to school”

Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

Custom Include filter with field “Campaign Name” and pattern “back to school”

 

Question 50 of 70

To track users and sessions across multiple domains, what first must be set up?

Data Import

Google Ads Linking

Cross-domain tracking

Ad Exchange Linking

 

Question 51 of 70

What data does Google Analytics prohibit collecting?

Billing city

Personally identifable information

Purchase amount

Product SKU(s)

Question 52 of 70

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

/order/complete.php

/ordercomplete.php

/ordercomplete/index.html

/ordercomplete/thank_you.html

 

Question 53 of 70

For autotagging, what parameter does Google Ads include in the destination URL?

gclid=

adid=

 

Question 54 of 70

Which parameters can be included with an event hit for reporting?

Category, Action, Label, Unique Events

Category, Action, Label, Total Events

Category, Action, Label, Value

Event, Category, Action, Label

 

Question 55 of 70

What is not a benefit of using segments to analyze data?

Analyze users by single or multi-session conditions

Compare behavior metrics for groups of users like Converters vs non Converters

Isolate and analyze specific conversion paths using conversion segments

Permanently modify the data in a view

 

 56 of 70

What feature must be enabled to use Multi-Channel Funnels?

In-page Analytics

Goals or Ecommerce

Custom Dimensions

 

Question 57 of 70

What asset is used to build a remarketing list?

Custom Dimension

Custom Report

Custom Metric

 

Explanation: The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) during the 90 days1 that led up to each conversion and transaction. Analytics compiles conversion path data for any Goal or Ecommerce transaction you define.

 

Question 58 of 70

What campaigns require manual tags on destination URLs for tracking?

Autotagged campaigns

Email campaigns

Google Ads campaigns

 

Question 59 of 70

When does the tracking code send an event hit to Google Analytics?

Every time a user performs an action with event tracking implemented

Every time a user adds an event to their calendar

Every time a user makes a reservation

Every time a user performs an action with pageview tracking implemented

 

Question 60 of 70

What channel is not included in the default Channels report?

Display

Organic Search

Device

Direct

When does the tracking code send an event hit to Google Analytics?

• Every time a user adds an event to their calendar
• Every time a user performs an action with pageview tracking implemented

• Every time a user performs an action with event tracking implemented

• Every time a user makes a reservation

 

Which assets cannot be shared in the Solutions Gallery?

• Custom reports
• Goals
• Segments

• Custom Dimensions

What scope levels available for dimensions and metrics?

• Location-level, duration-level, product-level, or user-level scope
• Event-level, duration-level, transaction-level, or user-level scope
• Event-level, session-level, transaction-level, or user-level scope

• Hit-level, session-level, product-level, or user-level scope

 

Question 4 of 70

What report shows which types of mobile devices visited a website?

• Mobile > Devices report

• Technology > Network report
• All Traffic > Source/Medium report
• Site Content > Landing Page report

 

View filters may be applied retroactively to any data that has been processed.

• False

• True

 

Question 6 of 70

To view accurate data in a Custom Report, what action should be avoided?

• Use multiple dimensions together in the same report
• Use a Custom Dimension as a primary dimension
• Create a report with Custom Metrics

• Pair metrics and dimensions of different scopes

 

Question 7 of 70

What data table display compares report metrics to the website average?

• Percentage

• Comparison

• Pivot
• Performance

 

Question 8 of 70

Sampling is applied to reports before segmentation.

• TRUE

• FALSE

Question 9 of 70

What metric-dimension combination is not valid?

• Sessions / Source
• Avg. Time on Page / Device Category
• Total Events / User Type

• Sessions / Bounce rate

 

Question 10 of 70

Which default traffic source dimensions does Google Analytics report for each website visitor?

• Campaign and Medium
• Source and Campaign
• Campaign and Ad Content

• Source and Medium

Question 11 of 70

When does a default Analytics session expire?

• When a user opens a new browser window
• After 30 minutes, regardless of user activity on a web page
• At noon every day

• When a user is inactive on a web page for more than 30 minutes

Question 12 of 70

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

• Conversion tracking

• Attribution modeling

• Multi-Channel Funnels
• Channel Groupings

Question 13 of 70

What does assigning a value to a Google Analytics Goal enable?

• Analyze a website conversion funnel

• Compare goal conversions and measure changes to a website
• Track real-time business revenue
• Track actual revenue from conversions

Question 14 of 70

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

• User Explorer report
• Users Flow report

• Active Users report

• Cohort Analysis report

Question 15 of 70

What criteria could not be used to create a Dynamic Remarketing audience?

• Users who viewed a homepage
• Users who viewed product-detail pages

• Users who returned an item they purchased

• Users who viewed a search result page on a website

Question 16 of 70

What is used to create Smart Goals?

• Machine-learning algorithms

• Remarketing audience
• Custom Reports
• Analytics Goals

Question 28 of 70

What feature can join offline business systems data with online data collected by Google Analytics?

• Data import

• Goal tracking
• Google Ads Linking
• User ID

Question 32 of 70

When linking a Google Ads account to Google Analytics, what is not possible?

• Import Analytics Goals and transactions into Google Ads as conversions

• Adjust keyword bids in Google Ads from Google Analytics

• View Google Ads click and cost data next to site engagement data in Analytics
• Create remarketing lists in Analytics to use in Google Ads campaigns

Question 33 of 70

What criteria cannot be used to create a Custom Segment?

• Metrics
• Sequences of user actions

• Ad type

• Dimensions

Question 34 of 70

What is not a filter setting for data in views?

• Restore

• Exclude
• Include
• Modify

Question 35 of 70

What report indicates where users start or exit the conversion funnel?

• User Timings
• Treemaps

• Goal Flow

• Cohort Analysis

Question 36 of 70

Auto-tagging is used to collect data from what kind of traffic?

• Social media traffic
• Website referral traffic
• Social media traffic

• Google Ads Campaign traffic

Which kinds of hits does Google Analytics track?

• Event
• Transaction

• All of the above

• Pageview

Question 42 of 70

What feature would be used to collect how many times users downloaded a product catalog?

• Event Tracking

• Custom Dimension
• Custom Report
• Calculated Metrics

Question 46 of 70

Filters cannot perform what action on collected data?

• Exclude traffic from particular IP addresses

• Include shopping preferences

• Include data from specific subdomains
• Convert dynamic page URLs to readable text strings

Question 51 of 70

Which parameters can be included with an event hit for reporting?

• Category, Action, Label, Unique Events
• Category, Action, Label, Total Events

• Category, Action, Label, Value

• Event, Category, Action, Label

Question 52 of 70

What report provides data on how specific sections of a website performed?

• Frequency and Recency report
• Location report
• Top Events report

• Content Drilldown report

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

• 1
• 2
• 6

• 3

Question 55 of 70

What is not considered a default “medium” in Google Analytics?

• cpc
• referral

• google

• organic

Question 56 of 70

Which reports indicate how traffic arrived at a website?

• Behavior
• Demographics
• Geo

• All Traffic

Question 63 of 70

Which reports require the activation of Advertising Features?

• Cohort Analysis reports
• Geo reports
• Demographics and Interests reports
• Real-time reports

Question 65 of 70

What scope applies to Custom Metrics?

• User
• Session
• Customer

• Hit