C pointers and string

#include <stdio.h>
#include <stdlib.h>
#include <string.h>
#include <ctype.h>

typedef int (* fptrOperation)(const char *, const char *);

char *returnALiteral(int);
size_t stringLength(const char *str);
char *format(char *, size_t, const char*, size_t, size_t);
int compare(const char*, const char*);
int compareIgnoreCase(const char*, const char*);
char* stringToLower(const char *);
void bubleSort(char* [], size_t, fptrOperation);

int main(int argc, char *argv[])
{

	char simpleArray[] = "simple string";
	char *simplePtr = (char*)malloc(strlen("simple string")+1);
	strcpy(simplePtr, "simple string");

	printf("%d\n",stringLength(simpleArray));
	//printf("%d\n",stringLength(&simpleArray));
	printf("%d\n",stringLength(&simpleArray[0]));

	char *buffer = (char *)malloc(100);
	printf("%s\n", format(buffer, 100, "Alex", 30, 50));

	printf("test for argv\n");

	for (int i = 0; i < argc; i++) {
		printf("argv[%d]: %s\n", i, *argv++);
	}

	char* names[] = {"Bob", "Ted", "Carol", "Alice", "alice"};
	printf("%d\n", sizeof(names));

	bubleSort(names, 5, compareIgnoreCase);
	for (int i = 0; i < 5; i++) {
		printf("%s ", *(names + i));
	}

	return 0;
}

size_t stringLength(const char *str) {
	size_t len = 0;
	while (*str++) 
		len++;
	return len;

}

char *format(char *buffer, size_t size, const char * name, size_t quantity, size_t weight) {
	snprintf(buffer, size, "Item: %s Quantity: %u Weight: %u", name, quantity, weight);
	return buffer;
}
char* returnALiteral(int code) {
	switch(code) {
		case 100:
			return "Boston Processing Center";
		case 200:
			return "Denver Processing Center";
		case 300:
			return "Atlanta Processing Center";
		case 400:
			return "San Jose Processing Center";

	}
}

int compare(const char *s1, const char*s2) {
	return strcmp(s1, s2);
}

int compareIgnoreCase(const char *s1, const char *s2) {
	char *temp1 = stringToLower(s1);
	char *temp2 = stringToLower(s2);
	int result = strcmp(temp1, temp2);

	free(temp1);
	free(temp2);
	return result;
}

char* stringToLower(const char * str) {
	char *temp = (char *)malloc(strlen(str) + 1);
	char *start = temp;
	while (*start++ = tolower(*str++))
		;
	return temp;
}

void bubleSort(char* arr[],size_t size, fptrOperation operation) {
	int swap = 1;
	while (swap) {
		swap = 0;
		for (size_t i = 0; i < size - 1; i++) {
			if (operation(arr[i], arr[i+1]) > 0) {
				swap = 1;
				char *temp = arr[i];
				arr[i] = arr[i+1];
				arr[i+1] = temp; 
			}
		}
	}
}