1. procob does not in the Oracle server installer, you must install Oracle client to get procob installed.
2. procob does not installed by default, it must be selected explicit.
Steps
1. [ $ client > ] ./runInstaller
2. Choose 'Custom'
3. ...
n. Check 'Oracle Programmer'
...
$ ls -l $ORACLE_HOME/bin/procob
-rwxr-xr-x 1 oracle dba 9231928 Jul 9 00:37 /home/oracle/app/product/11.2.0/db_1/bin/procob