f you simply do NOT want any status bar at all, you need to update your plist with this data: To do this, in the plist, add those 2 settings:
<key>UIStatusBarHidden</key>
<true/>
<key>UIViewControllerBasedStatusBarAppearance</key>
<false/>
In iOS 7 you are expected to design your app with an overlaid transparent status bar in mind. See the new iOS 7 Weather app for example.