A couple of questions come up from time to time about the New! Icon:
"How long does the New! icon display after I add an Item?" and "How do I Prevent the New! icon from displaying?"
The New! icon display for 2 days by default, but you can use the command line to set that:
To hide the New! icon, set [Days to Display] to 0, An alternate and unsupported approach is to replace the New! icon with a clear gif file.
Resource: How to hide the New! icon or control how long the icon is displayed.