淘宝按关键字搜索API的返回值对于提升电商营销效果起着至关重要的作用。这些返回值不仅包含了与搜索关键字相关的商品信息,还提供了丰富的数据字段,使得开发者能够深入了解用户需求、市场趋势以及商品表现。以下是对淘宝按关键字搜索API返回值的详解,以及如何利用这些返回值提升电商营销效果的关键点:
- 总结果数(total_results):该字段表示与搜索关键字相关的商品总数。通过这个数据,我们可以了解市场对该关键字的供应情况和竞争激烈程度,为后续的关键词策略提供依据。
- 请求ID(request_id):每个API请求都会生成一个唯一的请求ID,用于追踪和调试请求。
- 商品列表(items):这是返回值的主体部分,包含了与搜索关键字相关的商品列表。每个商品都是一个独立的JSON对象,包含了商品的详细信息,如商品ID、标题、价格、销量、店铺信息、属性等。
在商品列表中,每个商品的详细字段都为开发者提供了丰富的数据支持,使得我们能够深入了解商品的特点、市场需求以及竞争情况。
taobao.item_search
公共参数
请求地址: https://api-gw.onebound.cn/taobao/item_search
名称 | 类型 | 必须 | 描述 |
---|---|---|---|
key | String | 是 | 调用key(必须以GET方式拼接在URL中) |
secret | String | 是 | 调用密钥 |
api_name | String | 是 | API接口名称(包括在请求地址中)[item_search,item_get,item_search_shop等] |
cache | String | 否 | [yes,no]默认yes,将调用缓存的数据,速度比较快 |
result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式,默认为json,jsonu输出的内容中文可以直接阅读 |
lang | String | 否 | [cn,en,ru]翻译语言,默认cn简体中文 |
version | String | 否 | API版本 |
请求参数
请求参数:q=女装&start_price=0&end_price=0&page=1&cat=0&discount_only=&sort=&page_size=&seller_info=&nick=&ppath=&imgid=&filter=
参数说明:q:搜索关键字
page:页数
响应参数
Version: Date:
名称 | 类型 | 必须 | 示例值 | 描述 |
---|---|---|---|---|
title | String | 0 | 法式复古山本超仙chic仙女赫本网红初春很仙法国小众裙子两件套装 | 商品标题 |
pic_url | String | 0 | //img.alicdn.com/bao/uploaded/i3/3083218865/O1CN012FMDaiwxkenJGaM_!!0-item_pic.jpg | 宝贝图片 |
promotion_price | Float | 0 | 178.00 | 优惠价 |
price | Float | 0 | 178.00 | 价格 |
sales | Int | 0 | 890 | 销量 |
num_iid | Bigint | 0 | 577437133060 | 宝贝ID |
area | String | 0 | 山东 | 店铺所在地 |
detail_url | String | 0 | //detail.tmall.com/item.htm?id=586794298909&ns=1&abbucket=0 | 宝贝链接 |
响应数据
"items": {
"page": "1",
"real_total_results": "360000",
"total_results": "360000",
"page_size": 10,
"pagecount": "200",
"data_from": "ti",
"item": [
{
"title": "燕麦色正肩短袖t恤女夏季新款202",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN011foZ4J1nFWwt0xRYB_!!0-item_pic.jpg",
"promotion_price": "49.00",
"orginal_price": "49.00",
"price": "49.00",
"sales": 5000,
"num_iid": "727417254377",
"seller_nick": "若溪时光旗舰店",
"seller_id": "3857985060",
"detail_url": "https://item.taobao.com/item.htm?id=727417254377"
},
{
"title": "【送运费险】低价波点连衣裙",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN011LvYUN1Hk9pEDfFQL_!!0-item_pic.jpg",
"promotion_price": "159.90",
"orginal_price": "159.90",
"price": "159.90",
"sales": 40000,
"num_iid": "790999542120",
"seller_nick": "佩姿萱旗舰店",
"seller_id": "2211061820795",
"detail_url": "https://item.taobao.com/item.htm?id=790999542120"
},
{
"title": "(赠运费险/全店低价)t恤上衣",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN0103r8E12LVHbkmMYSw_!!0-item_pic.jpg",
"promotion_price": "69.90",
"orginal_price": "69.90",
"price": "69.90",
"sales": 10000,
"num_iid": "712908542515",
"seller_nick": "贞漫姿旗舰店",
"seller_id": "1737539697",
"detail_url": "https://item.taobao.com/item.htm?id=712908542515"
},
{
"title": "荷叶边小飞袖短袖女灰色针织上衣",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01vYyCJm2Moo6OchRt8_!!1970879875.jpg",
"promotion_price": "299.00",
"orginal_price": "299.00",
"price": "299.00",
"sales": 10000,
"num_iid": "789232362647",
"seller_nick": "nini 妮妮家针织女装",
"seller_id": "1970879875",
"detail_url": "https://item.taobao.com/item.htm?id=789232362647"
},
{
"title": "【送运费险】现货低价连衣裙",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01H62Q2W2NPuBcTHiUi_!!0-item_pic.jpg",
"promotion_price": "159.90",
"orginal_price": "159.90",
"price": "159.90",
"sales": 2000,
"num_iid": "792305067748",
"seller_nick": "森瓦旗舰店",
"seller_id": "2003789956",
"detail_url": "https://item.taobao.com/item.htm?id=792305067748"
},
{
"title": "【送运费险】大码胖mm衬衫",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN017sKVnj1CWoCmgl2O1_!!223860089.jpg",
"promotion_price": "29.90",
"orginal_price": "29.90",
"price": "29.90",
"sales": 1000,
"num_iid": "793081896038",
"seller_nick": "直播中",
"seller_id": "223860089",
"detail_url": "https://item.taobao.com/item.htm?id=793081896038"
},
{
"title": "奶芙冰丝山本裤女夏季白色阔腿裤",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN013DFKcd1sF8mPaSuZj_!!0-item_pic.jpg",
"promotion_price": "70.00",
"orginal_price": "70.00",
"price": "70.00",
"sales": 20000,
"num_iid": "782757738977",
"seller_nick": "loannina旗舰店",
"seller_id": "3191525736",
"detail_url": "https://item.taobao.com/item.htm?id=782757738977"
},
{
"title": "气质通勤别致蕾丝花边压褶衬衫",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01M7RHAE1RPgGYpRjZT_!!0-item_pic.jpg",
"promotion_price": "119.00",
"orginal_price": "119.00",
"price": "119.00",
"sales": 1000,
"num_iid": "780170382241",
"seller_nick": "草莓美美旗舰店",
"seller_id": "2211647932104",
"detail_url": "https://item.taobao.com/item.htm?id=780170382241"
},
{
"title": "大码u领短袖T恤正肩上衣+运费险",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN018L8l8Q2I2w72FVDef_!!0-item_pic.jpg",
"promotion_price": "48.00",
"orginal_price": "48.00",
"price": "48.00",
"sales": 2000,
"num_iid": "708876322240",
"seller_nick": "维仕蒙旗舰店",
"seller_id": "2208848689229",
"detail_url": "https://item.taobao.com/item.htm?id=708876322240"
},
{
"title": "鸥同款茶歇法式连衣裙女",
"pic_url": "https://img.alicdn.com/img/bao/uploaded/i4/O1CN01qW5XNx2Bjo0KZgW5r_!!3683238375.jpg",
"promotion_price": "188.00",
"orginal_price": "188.00",
"price": "188.00",
"sales": 100,
"num_iid": "791891947147",
"seller_nick": "进店",
"seller_id": "3683238375",
"detail_url": "https://item.taobao.com/item.htm?id=791891947147"
}
],
"item_weight_update": 0
},
"error_code": "0000",
"reason": "ok",
"secache": "a8881ed5637e3c7e84f03acdc86be64f",
"secache_time": 1715828681,
"secache_date": "2024-05-16 11:04:41",
"translate_status": "",
"translate_time": 0,
"language": {
"default_lang": "cn",
"current_lang": "cn"
},
"error": "",
"cache": 0,
"api_info": "today:41 max:10000 all[263=41+9+213];expires:2030-10-30",
"execution_time": "0.33",
"server_time": "Beijing/2024-05-16 11:04:41",
"client_ip": "182.108.170.10",
"call_args": {
"q": "女装",
"start_price": "0",
"end_price": "0",
"page": "1",
"cat": "0"
},
错误码解释
状态代码(error_code) | 状态信息 | 详细描述 | 是否收费 |
---|---|---|---|
0000 | success | 接口调用成功并返回相关数据 | 是 |
2000 | Search success but no result | 接口访问成功,但是搜索没有结果 | 是 |
4000 | Server internal error | 服务器内部错误 | 否 |
4001 | Network error | 网络错误 | 否 |
4002 | Target server error | 目标服务器错误 | 否 |
4003 | Param error | 用户输入参数错误 | 忽略 |
4004 | Account not found | 用户帐号不存在 | 忽略 |
4005 | Invalid authentication credentials | 授权失败 | 忽略 |
4006 | API stopped | 您的当前API已停用 | 忽略 |
4007 | Account stopped | 您的账户已停用 | 忽略 |
4008 | API rate limit exceeded | 并发已达上限 | 忽略 |
4009 | API maintenance | API维护中 | 忽略 |
4010 | API not found with these values | API不存在 | 忽略 |
4012 | Please add api first | 请先添加api | 忽略 |
4013 | Number of calls exceeded | 调用次数超限 | 忽略 |
4014 | Missing url param | 参数缺失 | 忽略 |
4015 | Wrong pageToken | 参数pageToken有误 | 忽略 |
4016 | Insufficient balance | 余额不足 | 忽略 |
4017 | timeout error | 请求超时 | 否 |
5000 | unknown error | 未知错误 | 否 |
二、利用返回值提升电商营销效果的关键点
- 关键词策略优化:通过分析总结果数,我们可以了解不同关键词的搜索量和竞争程度,从而优化关键词策略。例如,选择搜索量大但竞争较小的关键词进行投放,以提高商品的曝光率和点击率。
- 精准营销:通过分析商品列表中的商品信息,我们可以了解用户的需求和偏好。基于这些数据,我们可以制定更加精准的营销策略,如定向推广、个性化推荐等,以提高用户的购买意愿和转化率。
- 竞争分析:通过对比不同商品的销量、价格、属性等信息,我们可以了解竞争对手的产品特点和市场表现。基于这些数据,我们可以调整自身的产品策略、定价策略以及营销策略,以应对市场竞争。
- 市场趋势预测:通过分析历史搜索数据和商品销售数据,我们可以预测市场趋势和用户需求的变化。这有助于我们提前准备和布局新产品、新市场和新策略,以抓住市场机遇。
- 优化商品信息:通过分析商品列表中的商品信息,我们可以发现自身商品的不足之处,如标题不够吸引人、价格不合理、属性描述不准确等。基于这些数据,我们可以优化商品信息,提高商品的点击率和转化率。