外刊学习：英国百年王室，能跟上新媒体时代的步伐吗？

最新推荐文章于 2024-05-17 18:09:22 发布

龙年行大运

最新推荐文章于 2024-05-17 18:09:22 发布

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分类专栏：外刊学习文章标签：学习媒体

原文链接：https://www.jianshu.com/p/9d101190b80d

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今日导读

本月 6 日，梅根王妃顺利生子，英国又添了一名王室宝宝。这个孩子是英国女王的第八个重孙，更是英国王位的第七顺位继承人。一直以来，英国王室都是媒体和公众关注的焦点，但王室、媒体以及公众间的关系，近几年间却一直发生着变化。这其中具体发生了哪些变化？又是什么在影响着这些变化着的关系？让我们一起跟着雪梨老师进入今天的《经济学人》。

新闻原文

Social media are changing relations between the royals, the press and the public

 The Economist

The press had been camped outside the Lindo Wing of St Mary’s hospital in west London for weeks before the birth of Prince George, son of the Duke and Duchess of Cambridge (better known as William and Kate), in July 2013. Archie Harrison Mountbatten-Windsor made a quieter entrance on May 6th. There were no waiting journalists because his parents, the Duke and Duchess of Sussex (Harry and Meghan), had kept the location of his birth secret. Instead, the first word of his arrival came via @sussexroyal, the couple’s official Instagram account, which scooped the press with a message reading: “It’s a boy!”

The relationship between Britain’s royal family and the media has long been strained. But two developments in recent years have made the palace and the press mutually less interested in each other. One is that British newspapers have toned down their royal muckraking. Tighter budgets mean that editors lack the staff to pursue princes and princesses as closely as they used to.

At the same time, the internet has made British papers less important to the monarchy. Readers can get their royal gossip from foreign publications that are not bound by British privacy or libel laws.

This is especially true of social media. The royal family has upped its social game, hiring a head of digital engagement in 2016. It now has several social-media accounts, each with millions of followers, who monitor the royals’ activities alongside those of Beyoncé or Kim Kardashian.

带着问题听讲解

哈里和梅根通过哪种方式公布了小王子降生的消息？

如何理解“tone down”在文中的用法？

有哪些词可以指代媒体？

新闻正文

Social media are changing relations between the royals, the press and the public

社交媒体正在改变英国王室、媒体以及公众间的关系

2013 年 7 月，在剑桥公爵和公爵夫人（他们更被人熟知的名字是威廉和凯特）的儿子——乔治王子出生前，媒体在西伦敦的圣玛丽医院林多妇产中心外驻扎了几个星期。而今年的 5 月 6 日，阿奇·哈里森·蒙巴顿-温莎出生的阵仗却小了很多。医院外没有等候的记者们，因为小王子的父母，萨塞克斯公爵和公爵夫人（哈里和梅根）没有对外公布小王子的出生地点，而是抢在所有媒体之前，通过他们的官方 Instagram 账号（@sussexroyal）发布了王子出生的首条消息：“是个男孩！”

英国王室和媒体间的关系长期以来都很紧张。但是近年来的两个趋势已使王室和媒体对彼此的兴趣都有所减退。一是英国的报纸趋于温和，不再大肆揭露王室丑闻。预算的缩减意味着主编们缺少人手，无法像他们以前那样密切地追踪报道王子和王妃们。

与此同时，由于互联网的作用，英国的报纸对王室而言已变得不那么重要。英国读者可以从国外的出版刊物上得到本国的王室八卦，而国外纸媒是不受英国的隐私或诽谤法约束的。

This is especially true of social media. The royal family has uppedits social game, hiring a head of digital engagement in 2016. It now has several social-media accounts, each with millions of followers, who monitor the royals’ activities alongside those of Beyoncé or Kim Kardashian.