self.iconView.image = [UIImage imageNamed:filename];
[UIView transitionWithView:self.view duration:1.0 options:UIViewAnimationOptionTransitionFlipFromTop animations:nil completion:nil];
+ (void)transitionFromView:(UIView *)fromView toView:(UIView *)toView duration:(NSTimeInterval)duration options:(UIViewAnimationOptions)options completion:(void (^)(BOOL finished))completion