Ramp Up

 http://www.investopedia.com/terms/r/rampup.asp#axzz1lnDvrq00

Definition of 'Ramp Up'
A significant increase in the level of output of a company's products or services. A ramp up typically occurs in anticipation of an imminent increase in demand. While it is generally a feature of smaller companies at an early stage of development, a ramp up can also be undertaken by large companies that are rolling out new products or expanding in new geographies.

 

Investopedia explains 'Ramp Up'
A ramp up entails substantial outlays of capital expenditures and human resource expenses. For this reason, a company will generally only consider a ramp up once it has a reasonable degree of certainty about additional demand. Otherwise, if the anticipated demand does not materialize or is below projected levels, the company will be saddled with excess inventory and surplus capacity.

 

 

 ramp up start date->ramp up start end date -> front Stub date -> ramp down start date -> ramp down end date -> back Stub date