Leading Trendspotter Marian Salzman Debuts Her 'Hot

NEW YORK, Dec. 20, 2010 /PRNewswire/ Marian Salzman, president of Euro Bernard Scott Authentic Jersey RSCG Worldwide PR, North America, is known across industries for her annual analytical take on about a dozen business, consumer and social trends that she believes will become prominent in the coming year. In those endofyear reports, Salzman has forecast such things as companies making money on the www.bengalsofficialnfl.com Internet, "sleep is the new sex," "blue is the new green" and the graying of issues important to baby boomers.

This year, her annual report dug deep into 11 trends, from a growing anger in American society and people learning to do more things with their own hands to mycasting and changing gender roles.

For the first time as head of ERWW PR, Salzman has created a "Hot/Not" list, www.bengalsofficialnfl.com/Authentic-Andre-Smith-Jersey naming her "Hot 100" people, places and things in business, fashion and general culture "nots" in the same categories. "Yearend lists are fun. I used to listen to all 100 of the songs in Casey Kasem's countdown on my radio when I was young, and today I still get a kick out of seeing wrapups of what was popular during the previous year," Salzman said. "Looking to the future is fun, too, but it also opens up serious opportunities for people and brands to be in and of newsmaking.

Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek's firstever Healthcare Agency of the Year (2010) and Medical Marketing Media's 2010 AllStar Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofiaventis, Toyota Motorsports and Transitions Optical.

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