It’s been 2 years since I started posting one blog post every day on this blog.
自从我每天开始在此博客上发布一篇博客文章以来已经两年了。
On January 25 2018, just one day before turning 35, I started my blogging journey.
2018年1月25日，也就是35岁之前的一天，我开始了我的博客之旅。
In this blog post I am going to tell you 5 things I learned about SEO that you might not be familiar with.
在这篇博客中，我将告诉您您可能不熟悉的关于SEO的5件事。
SEO技巧1：不用担心SEO (SEO trick number 1: do not worry about SEO)
If you read the internet for ways to get more readers to your blog, you will find that SEO is one of the things often mentioned.
如果您阅读互联网以获取更多吸引读者访问博客的方法，您会发现SEO是经常提到的事情之一。
Most of the time you will see people talking about keywords, and keywords tools.
大多数情况下，您会看到人们谈论关键字和关键字工具。
We like tools, so we start using them, spending days to get the maximum value out of the free ones, spending a lot of time.
我们喜欢工具，因此我们开始使用它们，花费数天从免费工具中获取最大价值，并花费大量时间。
Right? Wrong.
对？ 错误。
I have a confession to make: I never used a keyword tool. I do not currently use one, and I find that just thinking about it bores me.
我要坦白：我从未使用过关键字工具。 我目前不使用一个，而我发现仅仅考虑它就感到无聊。
The last thing I want to do is to be bored, and having to treat my blog as a job.
我想做的最后一件事是无聊，不得不把我的博客当作工作。
The idea of having to research keywords before writing a blog post makes my blog feel like a job. And I don’t like jobs.
在写博客文章之前必须研究关键字的想法使我的博客感觉像工作。 而且我不喜欢工作。
SEO技巧2：链接构建是可选的 (SEO trick number 2: link building is optional)
In addition to keyword research, one thing that often comes up in SEO circles is link building.
除了关键词研究之外，SEO圈子中经常出现的一件事是链接建立。
I do receive a good amount of emails asking me to link to so-and-so site, to link to a special infographic someone created about something I talked about, and it’s all kind of annoying.
我确实收到大量电子邮件，要求我链接到某某某站点，链接到某人创建的关于我所谈论内容的特殊信息图表，这真是令人讨厌。
I am sure this is something that works, because links are still one of the key metric used by search engines, but do you really want to spend time annoying people?
我确信这是行得通的，因为链接仍然是搜索引擎使用的关键指标之一，但是您是否真的想花费时间让人们烦恼？
I never added any link by request. Not for free, not paid. And I never asked for links.
我从未按要求添加任何链接。 不免费，不付费。 而且我从未要求提供链接。
And if you think, as a developer, about creating networks of sites all linked together, that’s been done and Google took measures against that. And even if you don’t get caught, it’s a dirty game.
而且，如果您认为作为开发人员，要创建将所有链接在一起的网站网络，那就已经完成了，Google对此采取了措施。 即使您没有被抓住，这也是一个肮脏的游戏。
And links must come from relevant, authoritative sites in the specific niche you want to rank. You can create a kitchen recipes blog and then add links from a programming blog, but what really works is a big recipes blog linking to the small recipes blog.
并且链接必须来自您要排名的特定细分市场中的相关权威网站。 您可以创建一个厨房食谱博客，然后从编程博客中添加链接，但是真正有效的方法是将大食谱博客链接到小食谱博客。
Initially, creating content for other sites is one way to do that. Big sites always need fresh content, and by doubling down on creating content (for your site, and for other sites) you can create the foundation for the years to come.
最初，为其他站点创建内容是一种方法。 大型网站始终需要新鲜的内容，通过加倍创建内容(针对您的网站和其他网站)，您可以为未来的几年奠定基础。
I did that, and the good thing is that I was able to serve an existing audience with relevant content I’m passionate about. Very different than spamming people inboxes or sites with requests for links.
我做到了，而好事是，我能够以自己热衷的相关内容为现有的受众群体提供服务。 与向带有请求链接的收件箱或网站发送垃圾邮件非常不同。
SEO技巧3：写出对人有帮助的东西 (SEO trick number 3: write things that help people)
Instead of thinking about keywords and link building, I usually think about problems.
我通常不考虑关键字和链接的建立，而是考虑问题。
What problems do people have? You can think about possible problems all day, but the best way is to have people tell you.
人们有什么问题？ 您可以整天考虑可能出现的问题，但是最好的方法是让人们告诉您。
I now ask my email subscribers what are their top problems or things they are struggling with, but you can also find this in other places. One place I like, in my space, is Twitter.
现在，我问我的电子邮件订阅者他们最主要的问题是什么或他们正在努力解决的问题，但是您也可以在其他地方找到它。 我喜欢的一个地方是Twitter。
Other spaces might have the same information in blog post comments, or YouTube videos comments. You just need to observe to find good ideas for your niche.
其他空格在博客文章评论或YouTube视频评论中可能具有相同的信息。 您只需要观察即可找到适合您的利基的好主意。
Then write a post that solves that problem.
然后写一篇解决该问题的文章。
One way I really like is to talk about the problems I had, and how I solved them.
我真正喜欢的一种方式是谈论我所遇到的问题以及如何解决它们。
For example I am writing an app and I need to work with dates. I have to search some particular topic on Google, which leads me to checking out 10 sites for the correct and up to date answer. I spent 30 minutes and now I can spend 10 minutes more to write the answer in a blog post.
例如，我正在编写一个应用程序，而我需要处理日期。 我必须在Google上搜索某个特定的主题，这使我不得不在10个站点中查找正确和最新的答案。 我花了30分钟，现在我可以再花10分钟在博客中写答案。
A quick one.
快速的。
SEO技巧4：长度无关紧要。 重要的是解决问题。 (SEO trick number 4: length does not matter. What matters is solving problems.)
What matters is solving people problems. Google and the SEO wizards call this user intent.
重要的是解决人们的问题。 Google和SEO向导将此用户意图称为“用户意图”。
I see that SEO people like to suggest you to write 3000+ posts to rank on Google. That’s a great tip to if their goal is to discourage you from writing more. They call it long-form content.
我发现SEO人士建议您撰写3000多个帖子，以在Google上排名。 如果他们的目标是阻止您写更多东西，那么这是一个很好的提示。 他们称其为长篇内容。
Now, as a non-SEO person, but as a person that does things and observes what works and what doesn’t, I can definitely say that if you solve a problem for a person with a 4-lines blog post Google will thank you by sending you more people with that problem.
现在，作为一个非SEO的人，但是作为一个做事并观察有效和无效的人，我可以肯定地说，如果您为一个有4行博客的人解决问题，Google会感谢您向您发送更多有此问题的人。
They know using their algorithms when a person found the answer they needed. This is Google’s job. Their job is to solve people problems by providing the perfect content they are looking for.
当人们找到所需答案时，他们便会使用自己的算法。 这是Google的工作。 他们的工作是通过提供他们想要的完美内容来解决人们的问题。
If you can provide that, Google will help you.
如果您可以提供，Google会为您提供帮助。
Not every post on your blog can solve a problem, of course. That would be boring. But if you have posts that solve problems you’ll notice, as those are the ones that will get the more visitors.
当然，并非博客上的每个帖子都可以解决问题。 那太无聊了。 但是，如果您有解决问题的帖子，您会注意到，因为那些帖子会吸引更多访问者。
Not every post must be small of course, and if long form content is best for you, do that.
当然，并非每个帖子都一定要小，如果长篇内容最适合您，则可以这样做。
SEO技巧5：这需要花费很多时间，而且您必须玩很长的游戏 (SEO trick number 5: it takes a lot of time, and you must play the long game)
By observing a lot of people coming and going into my niche in the last few years, I observed a pattern that might be kind of obvious.
通过观察最近几年来进入我的利基市场的很多人，我观察到了一种可能显而易见的模式。
Initially there is a lot of enthusiasm and the content quality and frequency is optimal. After some months, people start to give up. Slowly. There is never a big decision, but content starts to be less frequent, less cool, and without a fixed frequency.
最初有很多热情，内容质量和频率是最佳的。 几个月后，人们开始放弃。 慢慢来 从来没有什么大的决定，但是内容开始变得不那么频繁，不那么酷，而且没有固定的频率。
You don’t need to post every day, or every week, but I like blogs/sites that have a clear schedule. Like, every 2 weeks we have a post. Good for me.
您不需要每天或每周发布信息，但是我喜欢时间表明确的博客/网站。 就像，每隔2周我们就会发布一条帖子。 对我好。
But 3 posts in a month and then nothing for 5 months? Not so nice. It must be me, of course, but I like things to have a regular cadence.
但是一个月内有3个帖子，然后5个月内没有任何帖子？ 不太好 当然必须是我，但是我喜欢事物要有规律的节奏。
I know it’s hard because initially you will not see any result. And I know this because I am creating new blogs on the side, about different topics, and they are very slow to rise above the near-zero levels.
我知道这很难，因为一开始您将看不到任何结果。 我之所以知道这一点，是因为我在一边创建有关不同主题的新博客，而且这些博客上升到接近零水平的速度非常慢。
You are tempted to consider it a failure each other day.
您很想每天都认为它是失败的。
How do you solve this? By working on projects you are passionate about.
您如何解决呢？ 通过从事项目，您会充满激情。
If you write about your passion, you will never lose enthusiasm because you are creating a little corner of the internet that’s yours, you made it, you made it beautiful, and now it’s also available for everyone else, but even if no one shows up, it stands on its own.
如果您写下自己的激情，您将永远不会失去热情，因为您正在创建属于您的互联网的一个小角落，使它变得美丽，使它变得美丽，现在它也可用于其他所有人，即使没有人出现，它可以独立运行。
You find it beautiful. Like creating a mushroom out of wood, or carving your own spoon.
您会发现它很漂亮。 就像用木头制作蘑菇或雕刻自己的汤匙。
And when people will discover that they find your work absolutely great, then it will be a never ending source of joy every day.
当人们发现他们发现您的工作绝对出色时，那么它将成为每天永无止境的欢乐之源。
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