项目数据验证_如何快速发货和验证新项目

项目数据验证

This article was sponsored by MOJO Marketplace. Thank you for supporting the partners who make SitePoint possible.

本文由MOJO Marketplace赞助。 感谢您支持使SitePoint成为可能的合作伙伴。

Launching a new project can be costly, both in terms of time and money. After all, if it’s worth doing, it’s worth doing well. But is that always the best approach? There can be real value in shipping a new project fast.

无论是在时间还是金钱上，启动一个新项目的成本都很高。 毕竟，如果值得做，那就值得做好。 但这总是最好的方法吗？ 快速交付新项目可能具有真正的价值。

The risk of a new endeavour isn’t getting the technical stuff right. It’s your customers—or lack of them. They’re looking for effective solutions to their problems; does your product provide one? Will they pay for it? How much? Do they have any feedback?

进行新工作的风险是无法正确使用技术。 是您的客户-还是缺少客户。 他们正在寻找有效的解决方案。 您的产品提供一个吗？ 他们会付钱吗？ 多少？ 他们有反馈吗？

You need to validate your idea before you start building it—that way you can make sure you’re providing something your customers truly need. So launch quickly. Rather than investing a lot of time and money up front, get something out the door, gauge interest early, and validate your idea.

您需要先验证您的想法， 然后再开始构建它-这样才能确保您提供的是客户真正需要的东西。 因此，请快速启动。 与其预先投入大量时间和金钱，不如说出一些东西，尽早评估兴趣并验证您的想法。

非技术创始人如何运送项目 (How Non-Technical Founders Can Ship Projects)

Your customers don’t need to see a finished product. They need to know you’re passionate, and they need to have confidence you’ll finish what you start. So start with a prototype—a minimum viable product (MVP)—that will give them a taste of what you have in mind.

您的客户不需要看到成品。 他们需要知道您充满激情，并且需要有信心完成自己的工作。 因此，从一个最小可行产品(MVP)的原型开始，这将使他们对您的想法有所了解。

Creating an MVP doesn’t necessarily require technical skill or knowledge. In fact, even if you’re a coder it’s best to keep things lean and mean at the beginning. Instead, rapidly launch your product using existing web technologies. You can jerry-rig a lot of functionality by linking web services together with Zapier or IFTTT. We’re talking minutes, hours or days, not weeks and months.

创建MVP不一定需要技术技能或知识。 实际上，即使您是一名编码人员，也最好在开始时保持精简和刻薄。 相反，请使用现有的网络技术快速启动您的产品。 通过将Web服务与Zapier或IFTTT链接在一起，可以杰作许多功能。 我们说的是几分钟，几小时或几天，而不是几周和几个月。

Ramli John tells the stories of some non-technical founders who successfully launched startups without writing a line of code. The first is Ryan Hoover, the co-founder of Product Hunt, a site that curates interesting new products. By using an existing link-sharing tool (the now defunct Linky Dink), he was able to launch a prototype in just 20 minutes from a coffee shop, then organized 30 quality contributors to share links. Within two weeks the fledgeling project had over 170 subscribers.

拉姆利·约翰(Ramli John)讲述了一些非技术创始人的故事，他们成功地创办了初创公司而无需编写任何代码。 第一个是Product Hunt的联合创始人Ryan Hoover，该网站负责策划有趣的新产品。 通过使用现有的链接共享工具(现已失效的Linky Dink)，他能够在一家咖啡店仅20分钟的时间内发布一个原型，然后组织30个质量贡献者来共享链接。 处于起步阶段的项目在两周内有170多个订户。

Then there’s Rolling Tree, an online community for skateboard enthusiasts. The three founders were unable to find a suitable developer in three months, so they turned to Facebook instead. They set up a group in less than a day, and attracted 500 keen members in less than five. The community met together weekly on Google Hangouts, where they started to design skateboards together.

然后是Rolling Tree ，这是一个面向滑板爱好者的在线社区。 这三个创始人在三个月内找不到合适的开发人员，因此他们求助于Facebook。 他们不到一天的时间就成立了一个小组，并在不到五个的时间内吸引了500名热衷成员。 社区每周在Google Hangouts上开会，他们开始一起设计滑板。

A lot of new entrepreneurs think that to launch a startup, you need to build a product, and to do that you need someone that can write code. At that early stage, however, the biggest risk for most startups is not the technology, but the market. Will someone out there actually pay for it? (Ramli John)

许多新企业家认为，要创办一家初创公司，您需要制造产品，而要做到这一点，则需要一个可以编写代码的人。 但是，在早期阶段，对于大多数初创公司而言，最大的风险不是技术，而是市场。 外面有人会为此付费吗？ ( 拉姆里·约翰 )

Developing an MVP is a great approach to launching products, and it’s not just for non-technical entrepreneurs. Even developers can use these techniques to test ideas for market response before building out apps.

开发MVP是发布产品的好方法，而且不仅仅针对非技术企业家。 甚至开发人员都可以在构建应用程序之前使用这些技术来测试想法以进行市场响应。

The founders I mentioned created their prototypes using popular web services. WordPress is another approach—it’s versatile, easy and inexpensive. The right WordPress theme will get you started in minutes, then you can add functionality with plugins and embedded web apps. And because WordPress is so popular there’s plenty of help available for customization.

我提到的创始人使用流行的Web服务创建了原型。 WordPress是另一种方法，它用途广泛，简单且便宜。 正确的WordPress主题将在几分钟之内让您入门，然后您可以使用插件和嵌入式Web应用程序添加功能。 而且由于WordPress非常流行，因此有很多可用于自定义的帮助。

One place to get that support is MOJO Marketplace. They sell WordPress themes and plugins, offer help and personalized coaching with WP Live support, and provide a wide range of professional services for those jobs you don’t have the time or inclination to do yourself.

获得这种支持的一个地方是MOJO Marketplace 。 他们出售WordPress 主题和插件 ，通过WP Live支持提供帮助和个性化辅导，并为您没有时间或意愿自己做的那些工作提供广泛的专业服务 。

Let’s have a look at how MOJO can help you launch your project.

让我们看一下MOJO如何帮助您启动项目。

着陆页和电子邮件列表入门 (Get Started with a Landing Page & Email List)

Get started right away by putting together a landing page. That way you can let the world know about your upcoming project from Day 0, all the while collecting email addresses for your mailing list.

整理登录页面立即开始使用。 这样，您就可以在收集邮件列表的电子邮件地址的同时，让世界从第0天开始了解您即将进行的项目。

Failing to build your list from the start is one of the most common missed opportunities. It will enable you to gauge interest now, and communicate your passion down the track.

从一开始就没有建立清单是最常见的错失机会之一。 它使您能够立即评估兴趣，并在轨道上传达您的热情。

“Your passion and belief to build your idea is central to everything that you are doing. Learn from the data and move on.” (Nitesh Agrawal)

“您对建立想法的热情和信念对您所做的一切至关重要。 从数据中学习并继续前进。” ( Nitesh Agrawal )

For most online businesses, a good email list is one of the most important assets for converting customers.

对于大多数在线企业而言，良好的电子邮件列表是转换客户的最重要资产之一。

Get started quickly with a landing page theme with an embedded contact widget. Here are some great choices from MOJO Marketplace.

通过带有嵌入式联系人小部件的登录页面主题快速入门。 这是MOJO Marketplace的一些不错的选择。

高级即将推出-登陆页面PHP脚本 (Advanced Coming Soon – Landing Page PHP Script)

This PHP script lets you add a beautiful “Under Construction” page to your website in just five minutes. Its Twitter, subscribe and contact forms will help you grow your follower base.

使用此PHP脚本，您仅需五分钟即可向网站添加漂亮的“正在建设中”页面。 它的Twitter，订阅和联系表格将帮助您增加关注者的基础。

平滑–动画即将推出模板 (Smooth – Animated Coming Soon Template)

Smooth lets you build anticipation and trust even before you launch your website. The plugin’s Mailchimp integration and contact form will help you build your contact base.

Smooth甚至可以在您启动网站之前就建立预期和信任。 该插件的Mailchimp集成和联系表将帮助您建立联系基础。

升级–即将响应模板 (Level Up – Responsive Coming Soon Template)

Level Up is a responsive coming soon template with a countdown timer. A simple form allows you to collect subscribers and gauge interest.

Level Up是带有倒数计时器的快速响应模板。 一个简单的表格可以让您收集订户并评估兴趣。

设置您的网站原型 (Set Up Your Website Prototype)

Now that your landing page is live, let’s quickly move on to designing your site. There’s plenty of time in the future to build something fully-featured. At this stage, get things up and running with an attractive prototype that includes basic functionality.

现在您的登录页面已启用，让我们快速进行网站设计。 将来有很多时间来构建功能齐全的东西。 在此阶段，使用包含基本功能的有吸引力的原型来启动并运行。

“If a prototype looks good from the front end, you’ll have an easier time persuading talent to help you work on the back end.” (Nitesh Agrawal)

“如果原型在前端看起来不错，那么您将有更多的时间说服才能帮助您在后端工作。” ( Nitesh Agrawal )

First, choose a good multi-purpose or business WordPress theme, then add the features you need using plugins. That might include ecommerce (with WooCommerce or Shopify), communities, courses, and more. Browse through MOJO’s Plugin Marketplace for ideas, and turn to their WP Live support whenever you need help or advice.

首先，选择一个好的多用途或商业WordPress主题，然后使用插件添加所需的功能。 这可能包括电子商务(通过WooCommerce或Shopify)，社区，课程等。 浏览MOJO的Plugin Marketplace中的想法，并在需要帮助或建议时寻求其WP Live支持。

Be creative when deciding which techniques to use when simulating your MVP app. You may need to combine a number of web services. For example, you could embed a Google Form on a web page, and set up online payments with Stripe’s flexible tools. And don’t forget your list subscribe widget. Use tools you’re already familiar with to save time.

在决定模拟MVP应用程序时使用哪些技术时要有创造力。 您可能需要组合许多Web服务。 例如，您可以在网页上嵌入Google表单，然后使用Stripe的灵活工具设置在线付款。 并且不要忘记您的列表订阅小部件。 使用您已经熟悉的工具来节省时间。

Ben Tossell has launched a number of projects this way (including Blockchain Job), and makes use of a number of favorite tools when putting together a prototype. These include Carrd, Stripe, Airtable and Typeform. He combines the functionality of these services with Zapier.

Ben Tossell通过这种方式启动了许多项目(包括Blockchain Job )，并在组装原型时使用了许多喜欢的工具。 这些包括Carrd，Stripe，Airtable和Typeform。 他将这些服务的功能与Zapier相结合。

“What I love and can do (fairly) well is; breaking down the barriers to launch, building MVPs with zero code, ‘hacking’ together tools/services in order to automate and mimic processes of a startup. I love proving that you can be anyone, of any technical capability and still execute any idea you have without spending lots of money, hiring a CTO, learning to code and/or quitting your job.”

“我热爱并且可以(做得很好)的是； 打破启动障碍，用零代码构建MVP，将工具/服务“黑客”在一起，以自动化和模仿启动过程。 我喜欢证明您可以成为任何人，具有任何技术能力，并且仍然可以执行自己的任何想法，而无需花费大量金钱，雇用CTO，学习编码和/或辞职。”

Earlier this year he launched 10 startups in 24 hours using this method, with varying success. Some projects didn’t gather enough traction to be worthwhile. These projects were easy to drop because he didn’t overcommit from the outset.

今年早些时候，他使用这种方法在24小时内创立了10家创业公司， 并取得了不同的成功 。 一些项目没有吸引到足够的关注，这是不值得的。 这些项目很容易删除，因为他从一开始就没有过度投入。

“Being able to churn out these projects quickly and able to cut ties with them if they are not worth your time is a skill itself. Becoming too attached to your ideas can prevent you from ever launching.”

“能够快速完成这些项目，并在不值得您花费时间的情况下与它们建立联系是一项技能。 过于依赖您的想法会阻止您下定决心。”

When building your prototype, you can save time by taking advantage of MOJO’s broad range of professional services. These include creating a Shopify store, optimizing your website for speed and SEO, fixing WordPress issues, logo design and web banners, Instagram promotion, and product photography.

在构建原型时，您可以利用MOJO广泛的专业服务来节省时间。 其中包括创建Shopify商店，优化网站的速度和SEO，修复WordPress问题，徽标设计和网络横幅，Instagram促销以及产品摄影。

核心–多功能WordPress主题 (The Core – Multi-purpose WordPress Theme)

The Core is a massive multi-purpose WooCommerce-ready theme that includes 20 demo websites. Customize the theme rapidly using the drag-and-drop Advanced Visual Builder.

Core是一个大型的，支持WooCommerce的多功能主题，其中包括20个演示网站。 使用拖放式Advanced Visual Builder快速自定义主题。

奇妙–干净且最小的WordPress博客主题 (Wunderful – Clean & Minimal WordPress Blog Theme)

Wunderful is a minimal theme that can be set up with a grid or list homepage layout. It’s easy to set up, looks great, and is WooCommerce ready so you can start making money.

Wunderful是可以使用网格或列表首页布局设置的最小主题。 它易于设置，外观精美，并且WooCommerce准备就绪，因此您可以开始赚钱了。

Nimva-终极多用途WordPress主题 (Nimva- Ultimate Multi-purpose WordPress Theme)

Nivma is a theme for those who want to set up a website with no programming knowledge. It comes with video training and lots of support, and its video backgrounds will grab your customers’ attention.

Nivma是那些想要建立没有编程知识的网站的主题。 它带有视频培训和大量支持，其视频背景将吸引您的客户的注意力。

快速跟踪您的电子邮件营销 (Fast-Track Your Email Marketing)

You’ve been building your contact list from the beginning. Now it’s time to put it to work. Share your passion with a carefully crafted email newsletter.

您从一开始就建立了联系列表。 现在是时候使用它了。 通过精心制作的电子邮件通讯来分享您的热情。

“Start building an audience for your product by writing actively about it on Medium and other social media channels. Talk about your vision, share your learnings and build some excitement around the product.” (Nitesh Agrawal)

“通过在中型媒体和其他社交媒体渠道上积极撰写有关产品的信息，开始为您的产品吸引受众。 谈论您的愿景，分享您的经验并围绕该产品建立一些兴奋。” ( Nitesh Agrawal )

Email marketing themes let you take care of the design and focus on the marketing. Load one into the marketing automation service of your choice to create drip campaigns that convert your qualified leads.

电子邮件营销主题使您可以精心设计并专注于营销。 将其加载到您选择的营销自动化服务中，以创建可转换合格线索的点滴活动。

Here are three versatile email themes available on MOJO Marketplace that you can use with Campaign Monitor or Mailchimp.

这是MOJO Marketplace上可用的三个通用电子邮件主题，您可以将它们与Campaign Monitor或Mailchimp一起使用。

明智地–电子邮件模板 (Wisely – Email Template)

Wisely is MOJO’s best-selling and highest-rated email template. It has a responsive design and is MailChimp compatible.

Wisely是MOJO最畅销，最受好评的电子邮件模板。 它具有响应式设计，并且与MailChimp兼容。

样式–平面响应电子邮件模板 (Style – Flat Responsive Email Template)

Style Mail is a clean and flat email template. It contains MailChimp-ready templates, and is compatible with other services that support importing HTML.

样式邮件是干净整洁的电子邮件模板。 它包含支持MailChimp的模板，并且与支持导入HTML的其他服务兼容。

重点–电子邮件+ Themebuilder (Focus – Email + Themebuilder)

Focus is a popular responsive email template. It supports Campaign Manager and MailChimp.

Focus是一种流行的响应式电子邮件模板。 它支持Campaign Manager和MailChimp。

获得技术挑战方面的帮助 (Get Help with Technical Challenges)

From time to time you’ll reach your limit, hit a dead end, or just run out of time. You need outside help. WP Live is MOJO’s WordPress support, and arguably their most useful product. They’ll connect you with passionate WordPress experts who will teach you how to build, grow, and maintain your website. Ask questions as they pop up, and get quick answers via live chat, email, and over the phone.

您会不时地达到极限，陷入僵局或时间用完。 您需要外部帮助。 WP Live是MOJO的WordPress支持，并且可以说是它们最有用的产品。 他们会将您与热情的WordPress专家联系起来，他们将教您如何构建，发展和维护您的网站。 弹出时询问问题，并通过实时聊天，电子邮件和电话获得快速解答。

And when necessary use MOJO Services providers for more complex customizations. Eventually you’ll be profitable enough to scale and use your own in-house resources!

并在必要时使用MOJO Services提供程序进行更复杂的自定义。 最终，您将有足够的利润来扩展和使用自己的内部资源！

你在等什么？ (What Are You Waiting For?)

When launching a new project, your first task is to validate your idea to make sure there is a market. There’s no point investing in a product that won’t sell. So start by getting the word out, sharing your passion, and gauging interest.

启动新项目时，您的首要任务是验证您的想法，以确保有市场。 投资不会销售的产品毫无意义。 因此，首先要说出话语，分享您的热情，并衡量兴趣。

The good news is that launching an MVP doesn’t require technical expertise. That will come later. Hack together some basic functionality using WordPress and web services to get started.

好消息是，启动MVP不需要技术专家。 那会晚一点。 使用WordPress和网络服务共同掌握一些基本功能，以开始使用。

Take advantage of MOJO Marketplace when building your prototype. They have WordPress themes and plugins that will get you up and running fast, and experts who can advise you and even take some of the work off your hands. Make the most of them.

构建原型时，请充分利用MOJO Marketplace 。 他们拥有WordPress主题和插件，可以帮助您快速启动并运行，专家们可以为您提供建议，甚至可以减轻您的负担。 充分利用它们。

翻译自: https://www.sitepoint.com/how-to-ship-validate-new-projects-fast/

项目数据验证