商店购物算法_电子商务商店从算法中受益的6种方式

商店购物算法

Algorithms are one of the key tools used in eCommerce today, being an integral element of the artificial intelligence and machine learning apps that many businesses rely on. They are able to spot patterns in data and, from this, make exceptionally accurate and useful predictions. Importantly, they are also able to learn and modify their predictions when new data is added. Readily available and affordable, almost any company can benefit from this cloud-based software. Here are just some of the way eCommerce companies are taking advantage of algorithms.

算法是当今电子商务中使用的关键工具之一，是许多企业所依赖的人工智能和机器学习应用程序的组成部分。 他们能够发现数据中的模式，并据此做出异常准确和有用的预测。 重要的是，当添加新数据时，他们还能够学习和修改其预测。 随时可用且价格合理，几乎所有公司都可以从此基于云的软件中受益。 这只是电子商务公司利用算法的一些方式。

1.客户细分 (1. Customer segmentation)

Customer segmentation is nothing new. Retailers have long been grouping customers based on different factors. Traditionally, these include things like age, gender and income. Today, online eCommerce stores also consider browsing behaviour, purchase history, lifetime value and even whether the user is accessing the site on a mobile or PC.

客户细分并不是什么新鲜事物。 长期以来，零售商一直在根据不同的因素对客户进行分组。 传统上，这些因素包括年龄，性别和收入。 如今，在线电子商务商店还考虑浏览行为，购买历史记录，生命周期价值，甚至是用户是通过移动设备还是PC访问网站。

All these additional factors make it significantly more complex to group customers. However, the upside is that there is far more data to analyse and the powerful algorithms now available make it possible for online stores to find new groupings based on data patterns that, previously, were not known to exist. Understanding these new segments opens up important new marketing opportunities for eCommerce stores.

所有这些其他因素使得对组客户的复杂性大大提高。 但是，好处是要分析的数据要多得多，并且现在可用的强大算法使在线商店可以根据以前不存在的数据模式找到新的分组。 了解这些新细分市场将为电子商务商店带来重要的新营销机会。

2. 向客户推荐产品 (2. Recommending products to customers)

Algorithms known as ‘product recommendation engines’ are used extensively in eCommerce in order to find the most suitable products for customers. These engines use a range of data to show relevant products which are more likely to be purchased. This helps improve both user-experience by cutting down the amount of time a customer searches and, consequently, improves sales.

为了找到最适合客户的产品，在电子商务中广泛使用了被称为“产品推荐引擎”的算法。 这些引擎使用一系列数据来显示更可能购买的相关产品。 这可以通过减少客户搜索的时间来帮助改善用户体验，从而提高销售量。

Importantly, the algorithm learns how long customers will spend looking for a product before they get fed up and look elsewhere and will aim to deliver the right choices to the customer within that time frame.

重要的是，该算法可了解客户在厌倦并寻找其他产品之前将花费多长时间来寻找产品，并旨在在该时间范围内向客户提供正确的选择。

3. 智能站点搜索 (3. Intelligent site search)

Although virtually every website now offers customers a site search facility, the standard search that comes built into your theme or is added through a plugin is, by modern standards, rather basic. These tend to work by matching products in your database with the key terms inputted by the user’s search query. While these can provide accurate results, this is not always the case and often leads to customers having to modify or filter their query before they find what they are actually looking for.

尽管现在几乎每个网站都为客户提供了站点搜索工具，但是按照现代标准，内置在主题中或通过插件添加的标准搜索是相当基本的。 通过将数据库中的产品与用户的搜索查询输入的关键字相匹配，这些方法通常会起作用。 尽管这些可以提供准确的结果，但情况并非总是如此，并且常常导致客户在找到实际要查找的内容之前必须对其查询进行修改或过滤。

Modern machine learning algorithms are able to provide more relevant results by taking into consideration other kinds of data, such as purchase histories and add to cart behaviour that can list items that similar shoppers have purchased.

现代机器学习算法能够通过考虑其他类型的数据(例如购买历史记录)来提供更相关的结果，并增加购物车行为，从而列出类似购物者已购买的商品。

4. 动态定价 (4. Dynamic pricing)

The retail sector is enormously competitive and margins are increasingly slim. Getting the pricing right can sometimes be the difference between staying in business or going under. Today, many eCommerce sites rely on dynamic pricing algorithms to help them achieve the optimum price for their products, ensuring they remain both competitive and profitable.

零售业竞争异常激烈，利润越来越微薄。 正确定价有时可能是维持营业或破产的区别。 如今，许多电子商务站点都依靠动态定价算法来帮助他们实现其产品的最优价格，从而确保它们保持竞争力和利润。

Dynamic pricing applications do a number of jobs, not only do they tell companies the best prices, they can also be used to automate the setting of those prices on the website, saving the company the hassle of having to do it manually. This can be very helpful as prices may change often to take into account such things as purchasing costs, competitor price changes, seasonal fluctuations, customer demand and product availability. In addition, the algorithm can be used to split test pricing points in order to fathom what customers are willing to pay. 

动态定价应用程序可以完成许多工作，不仅可以告知公司最佳价格，还可以用于在网站上自动设置这些价格，从而省去了公司手动进行操作的麻烦。 这可能非常有帮助，因为价格可能会经常变化，以考虑采购成本，竞争对手价格变化，季节性波动，客户需求和产品供应情况。 此外，该算法可用于拆分测试定价点，以了解客户愿意支付的价格。

5. 预测库存需求 (5. Predicting inventory demand)

Sourcing the products customers want and purchasing them in the right quantities to satisfy demand without leaving large volumes on the warehouse shelves is a difficult process.

采购客户想要的产品并以适当的数量购买产品以满足需求，而又不会在仓库的货架上留大量产品，这是一个困难的过程。

Today, many procurement teams are making use of demand estimation algorithms that use a wide range of data to more accurately predict the stock levels their company will need. As a result, they are able to provide better choices of products for their customers and fewer items end up in the sales.

如今，许多采购团队正在使用需求估算算法，该算法使用各种数据来更准确地预测公司所需的库存水平。 结果，他们能够为客户提供更好的产品选择，并且最终减少了销售量。

6. 个性化 (6. Personalisation)

Personalisation is one of today’s most important marketing techniques as it provides each user with a shopping experience tailored to their own needs and wants. Personalisation is far more than putting the customer’s name on the website when they log in and showing them products related to the last items they bought or looked at.

个性化是当今最重要的营销技术之一，因为它可以为每个用户提供量身定制的购物体验。 个性化不仅限于客户登录时在网站上显示其姓名，并向他们展示与他们购买或查看的最后一件商品有关的产品。

Using algorithms, companies are now able to communicate over the user’s preferred channel (email, app notification, text message, etc.) the products can be displayed in the way the user prefers, the actual products shown can be far more relevant and they can be given offers and deals that are  more likely to be taken up. Not only does this increase sales; it can have a significant impact on customer loyalty.

通过使用算法，公司现在可以通过用户首选的渠道(电子邮件，应用程序通知，短信等)进行通信，从而可以按照用户喜欢的方式显示产品，显示的实际产品可以更加相关，并且可以获得更可能接受的要约和交易。 这不仅增加了销售量； 它会对客户忠诚度产生重大影响。

结论 (Conclusion)

AI and machine learning algorithms are being increasingly adopted by eCommerce stores to improve the way they operate. They are being used in almost every aspect of running an online store, from purchasing to marketing to aftersales and, at each step, are providing insights that make the company perform better. Cloud hosting is an essential requirement for companies wishing to adopt AI or machine learning algorithms. For more information check out our cloud hosting page.

电子商务商店正越来越多地采用AI和机器学习算法来改善其操作方式。 从购买到市场营销再到售后，它们几乎被用于运营在线商店的各个方面，并且在每个步骤中都提供了使公司业绩更好的见解。 对于希望采用AI或机器学习算法的公司而言，云托管是一项基本要求。 有关更多信息，请查看我们的云托管页面 。

翻译自: https://www.eukhost.com/blog/webhosting/6-ways-ecommerce-stores-benefit-from-algorithms/

商店购物算法