seo-ultimate_开始您的SEO之旅-面向初学者的5个常识提示

seo-ultimate

The better your site ranks in search engine results, the more visitors you will get to your website. However, to achieve those higher rankings, you’ll need to do some Search Engine Optimisation (SEO). For many business owners, this can be a technical challenge. SEO is a big subject and one which is in constant flux due to the regular changes search engines make to their ranking criteria. It is impossible, therefore, to provide a comprehensive guide in a single article. Instead, this post will provide some simple, common sense tips to prepare you for your SEO journey.

您的网站在搜索引擎结果中的排名越高，您将获得更多的访问者。 但是，要获得更高的排名，您需要进行一些搜索引擎优化(SEO)。 对于许多企业主来说，这可能是一项技术挑战。 SEO是一门重要的学科，并且由于搜索引擎对其排名标准进行定期更改而不断变化。 因此，不可能在一篇文章中提供全面的指南。 相反，本文将提供一些简单的常识性提示，为您的SEO之旅做好准备。

1.所有三种类型的SEO都是必需的 (1. All three types of SEO are required)

There are three main types of SEO and to effectively optimise your website, you’ll need to work on all three. These are:

SEO分为三种主要类型，为了有效地优化您的网站，您需要同时使用这三种类型。 这些是：

• On-page optimisation – this is essentially putting the right keywords in the right places on your pages and providing high quality content for your visitors.
  页面上优化–本质上是在页面上的正确位置放置正确的关键字，并为访问者提供高质量的内容。
• On-site optimisation  – a more technical form of SEO which requires things such as fast loading times, mobile-friendly pages, a well-structured site, easy navigation, good use of internal links and search engine-friendly URLs.
  站点优化– SEO的一种技术性更强的形式，它要求诸如快速加载时间，适合移动设备的页面，结构良好的网站，易于导航，内部链接的使用和搜索引擎友好的URL之类的东西。
• Off-site optimisation – improving the authority of your website and its pages by getting your content linked to on other high-ranking websites. 
  站外优化–通过将您的内容链接到其他高级网站来提高网站及其页面的权限。

2. 向竞争对手学习 (2. Learn from your competitors)

The ultimate aim of any SEO strategy is to come top of the first page of the search engine results.  According to Smart Insights, the top ranking site gets 35% of all clickthroughs. Between them, the top five sites get 65%. Those in the positions between 6 and 21 share out most of the 35% which is left, while any website that ranks lower than that is unlikely to receive any clickthroughs at all.

任何SEO策略的最终目的都是在搜索引擎结果的首页上排名第一。 根据Smart Insights ，排名最高的网站获得了35％的点击率。 在它们之间，排名前五的站点获得65％的收益。 排名在6到21之间的网站占剩下35％的大部分，而排名低于该网站的网站则根本不会获得任何点击。

If you want to be at the top of the list, then analysing the websites that achieve those positions is a good way to start. This doesn’t just mean looking at the website, it means using competitive analyses tools that go much deeper and can show you the number of backlinks a site has, how fast its pages load, where its traffic comes from, what search terms it ranks well for, etc. With high-quality information like this, it can be much easier to implement the strategies that have worked well for your more successful competitors.

如果您想成为列表的顶部，那么分析实现这些位置的网站是一个不错的起点。 这不仅意味着浏览网站，还意味着使用更深入的竞争分析工具，并且可以向您显示网站的反向链接数量，页面加载速度，流量来自何处，其对搜索字词进行排名使用此类高质量的信息，可以更轻松地实施对更成功的竞争对手有效的策略。

3. 耐心和毅力 (3. Patience and perseverance)

Patience and perseverance are two essential requirements for those doing SEO. Patience is important because the things you implement can take some time to have an effect on your rankings. It can be weeks or months before you see the benefits. So, if you change some keywords and don’t see any improvements after 48 hours, it isn’t a sign that they have not worked and need to be changed yet again, it’s the fact that they haven’t been left long enough to have an impact.

耐心和毅力是进行SEO的两个基本要求。 耐心很重要，因为您实施的事情可能需要一些时间才能影响您的排名。 您可能要花几周或几个月才能看到好处。 因此，如果您更改了一些关键字，但在48小时后没有看到任何改进，则并不表示它们没有起作用，需要再次进行更改，这是因为它们的保留时间不够长，有影响。

Perseverance is equally important because SEO is an ongoing process. Search engines are always tweaking their ranking criteria and not responding to those changes can result in your website losing its hard-won position. At the same time, the search engines prefer to give their users the most up-to-date information, if your web content is old or out of date, it will eventually slide down the results page. You’ll need to regularly update your pages or add fresh content.

坚持不懈同样重要，因为SEO是一个持续的过程。 搜索引擎总是在调整排名标准，对这些变化不响应可能会导致您的网站失去来之不易的地位。 同时，搜索引擎希望向其用户提供最新信息，如果您的Web内容陈旧或过时，它将最终在结果页面上滑动。 您需要定期更新页面或添加新内容。

4. 遵守规则 (4. Play by the rules)

Search engines make it very clear about the expectations they have of website owners, as can be seen in Google’s Webmaster Guidelines. Here you’ll find a list of things they expect a good website to do and a list of things they prohibit. The main aim of these guidelines is to ensure that users get the best experience from the search engine, for example, Google will not want to send its users to your site if there’s a chance their devices will get infected by a virus.

搜索引擎非常清楚其对网站所有者的期望，如Google的《 网站站长指南》所示 。 在这里，您会找到他们期望一个好的网站可以做的事情的清单以及他们禁止的事情的清单。 这些准则的主要目的是确保用户从搜索引擎中获得最佳体验，例如，如果他们的设备很可能被病毒感染，则Google不会将其用户发送到您的网站。

Another key element of the Webmaster Guidelines is the stipulation that website owners must ‘avoid tricks intended to improve search engine rankings.’ Failure to do so can result in your site receiving a penalty or manual action from Google. If these things happen, your site will disappear from Google results completely. With a manual action, you may be able to submit your site for reconsideration after you have made the necessary changes.

网站站长指南的另一个关键要素是网站所有者必须避免使用旨在提高搜索引擎排名的技巧。 '否则可能会导致您的网站受到Google的处罚或采取手动行动。 如果发生这些情况，您的网站将完全从Google搜索结果中消失。 通过手动操作，您可以在进行必要的更改后将网站提交重新审核。

5. 与合适的合作伙伴合作 (5. Team up with the right partners)

The complexity of SEO often means that website owners will outsource it to a third-party agency that has the tools and resources to undertake the on-site and competitor analyses and implement the necessary changes. When you do so, you need to choose a partner you can trust not to use unscrupulous black-hat SEO methods that can result in search engine penalisation. In particular, make sure that anyone offering content outreach (writing content containing a link to your website to publish on other sites) only publishes on relevant, quality sites. Creating lots of backlinks on poor ranking sites can have a long-term, negative ranking effect and lead to a penalty.

SEO的复杂性通常意味着网站所有者会将其外包给第三方机构，该机构具有进行现场和竞争对手分析并实施必要更改的工具和资源。 这样做时，您需要选择一个可以信任的合作伙伴，不要使用会导致搜索引擎惩罚的不道德的黑帽SEO方法。 特别是，请确保任何提供内容扩展(编写包含指向您网站的链接以在其他网站上发布的内容)的人都只能在相关的高质量网站上发布。 在排名较低的网站上创建大量反向链接可能会产生长期的负面排名影响，并可能导致罚款。

Another partner you will need to consider is your hosting provider. From an SEO perspective, you should identify a web host that can has the resources to help your site load more quickly on your visitors devices and which offers the security tools (firewalls, intrusion prevention/detection, SSL certificates, etc.) to keep visitors safe – these are both things that can help you rank higher.

您需要考虑的另一个合作伙伴是您的托管服务提供商。 从SEO角度来看，您应该确定一个虚拟主机，该虚拟主机具有的资源可以帮助您的站点更快地在访问者设备上加载，并提供安全工具(防火墙，入侵防御/检测，SSL证书等)来保持访问者安全-这两件事都可以帮助您提高排名。

结论 (Conclusion)

Undertaking SEO is essential if you want your site to rank highly but there’s a learning curve to go through and so you cannot expect to achieve everything overnight. Indeed, the process is an ongoing one and will require regular monitoring and input. Hopefully, the information provided here will have given you the preparatory guidance you need before starting your SEO journey.        

如果您希望自己的网站排名很高，但是要经历一条学习曲线，那么进行SEO至关重要。因此，您不能指望一夜之间就能实现所有目标。 实际上，该过程是一个持续的过程，将需要定期的监视和输入。 希望这里提供的信息将为您提供开始SEO旅程之前所需的准备指导。

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翻译自: https://www.eukhost.com/blog/webhosting/starting-your-seo-journey-5-common-sense-tips-for-beginners/

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