google服务停止运行_如何停止您的网站受到谷歌罚款

google服务停止运行

Getting a Google penalty is one of the worst things that can happen to a website. It means your site will completely disappear from Google’s search results and your organic traffic will dry up. The only way back it to ensure your site meets all Google’s Quality Guidelines and then ask for a resubmission. Even if this is granted, it may take a long time for your site to recover its previous ranking.

受到Google的处罚是网站可能发生的最糟糕的事情之一。 这意味着您的网站将从Google的搜索结果中完全消失，您的自然流量也会枯竭。 支持它的唯一方法是确保您的网站符合所有Google的质量指南 ，然后要求重新提交。 即使获得批准，您的网站也可能需要很长时间才能恢复其先前的排名。

In this post, we’ll look at the things which could get you a Google penalty now and at developments which are likely to affect your rankings in the future.

在这篇文章中，我们将研究可能使您现在受到Google罚款的事物以及将来可能影响您排名的发展。

Google’s historically important updates

Google历史上的重要更新

In this first section, well look at four algorithm changes that Google have introduced over the last few years and how they can affect your website.

在第一部分中，我们将介绍Google在过去几年中引入的四种算法更改，以及它们如何影响您的网站。

Panda

熊猫

The aim of Panda was to make high-quality content rank higher than poor quality content. In particular, it was trying to downgrade thin content with little or no real value whilst removing websites that posted duplicate or copied content from elsewhere on the net.

熊猫的目标是使高质量内容的排名高于劣质内容的排名。 特别是，它试图从几乎没有或没有实际价值的情况下降级瘦内容，同时从网络上的其他位置删除发布重复或复制内容的网站。

Panda is still part of Google’s algorithm today and this means website owners have to be very careful of posting pages that have very little content on them or which ‘borrow’ information from elsewhere. One particular area of concern here is with eCommerce sites who simply republish the product descriptions sent to them by manufacturers. If there are a thousand stores selling the same product with the exact same images and descriptions, it can look spammy. Google is only likely to rank one of these sites, either the one with the earliest date of publication (the original copy) or the site with the highest authority. The rest may be down ranked. Try to avoid this by rewriting the descriptions and adding things like customer reviews.

如今，Panda仍是Google算法的一部分，这意味着网站所有者必须非常谨慎地发布内容很少或从其他地方“借用”信息的页面。 这里的一个特别关注的领域是电子商务站点，它们只是重新发布制造商发送给他们的产品描述。 如果有成千上万家商店出售具有相同图像和描述的相同产品，那么它看起来可能是垃圾邮件。 Google可能只会对其中一个网站进行排名，即发布日期最早的网站(原始副本)或权威最高的网站。 其余的可能降级。 尝试通过重写描述并添加诸如客户评论之类的方法来避免这种情况。

If you scrape content from other sites or copy it, you risk a penalty.

如果您从其他网站上抓取内容或进行复制，则可能会受到处罚。

Penguin

企鹅

When trying to determine what high-quality content was, Google came up with the notion that if something was high-quality, other sites would link to it. This made them take the number of backlinks a website had into consideration when ranking them.

当试图确定什么是高质量的内容时，Google提出了一个想法，即如果某项内容是高质量的，则其他网站也会链接到该内容。 这使他们在对网站进行排名时考虑了网站的反向链接数量。

What they didn’t consider at the time was that SEO companies would use an array of tactics to create unnatural backlinks. Today, these include anything from paid-for links, link swapping, putting links in comments, guest posts, and forums, setting up websites simply to link to others, and various other, unscrupulous means.

他们当时没有考虑的是SEO公司将使用一系列策略来创建不自然的反向链接。 如今，这些内容包括付费链接，链接交换，在评论中添加链接，来宾帖子和论坛，建立仅与他人链接的网站以及各种其他不道德的手段。

Penguin was released to find sites or pages with these types of backlinks. If your site has them, you will be penalised. The message is clear. Don’t use them. Google now is only interested in links from high-authority, trusted sites.

企鹅被释放以查找带有这些反向链接的站点或页面。 如果您的网站上有它们，您将受到惩罚。 消息很清楚。 不要使用它们。 Google现在仅对来自高权限，受信任的站点的链接感兴趣。

Unfortunately, there is always the possibility that some low-authority or even spammy sites will link to you by choice and this can affect your ranking, too. You can check which sites are linking to you on your Google Search Console and ask the owners to remove the links. If they don’t, you can ask Google to disavow them.

不幸的是，总是有一些低权限甚至垃圾邮件站点会通过选择链接到您，这也可能影响您的排名。 您可以在Google Search Console上检查哪些网站与您链接，然后要求所有者删除链接。 如果没有，您可以要求Google拒绝。

Hummingbird

蜂鸟

A key element of getting ranked in Google is to use keywords. These are important because they inform the search engine about the subject of your content. This way, it knows whether your site is relevant to a user’s query.

在Google中排名的关键要素是使用关键字。 这些很重要，因为它们会将内容的主题告知搜索引擎。 这样，它可以知道您的网站是否与用户查询相关。

Unfortunately, many website owners have taken keyword usage too far. They use a tactic called keyword stuffing. In other words, they think the more times a keyword is mentioned, the more likely it will get ranked. As a result, the content’s primary focus is to get the page ranked, not to be useful for visitors.

不幸的是，许多网站所有者对关键字的使用过于重视。 他们使用一种称为关键字填充的策略。 换句话说，他们认为关键字被提及的次数越多，排名的可能性就越大。 因此，内容的主要重点是对页面进行排名，而不会对访问者有用。

Hummingbird was launched to remove or lower the ranking of sites which do this. This is especially the case if the content is so stuffed that it does not make sense or has no value for the user. Today, a keyword density of over 2.5% is considered spammy. By all means use keywords, but avoid stuffing completely.

蜂鸟的推出是为了删除或降低这样做的网站的排名。 如果内容被填充到对用户没有意义或没有价值的情况，则尤其如此。 如今，关键字密度超过2.5％被认为是垃圾邮件。 一定要使用关键字，但要避免完全塞满。

Google’s algorithms are now so sophisticated, they not only look for the keyword, they also look for associated context words too. So, if you are selling shoes, for example, they’ll also expect to see words like soles, uppers, leather, men’s, women’s, comfortable, size, laced, etc., in the text. This is far more useful to Google than keyword stuffing and shows the importance of writing detailed content for your customers.

Google的算法现在是如此复杂，它们不仅寻找关键字，而且也寻找相关的上下文词。 因此，例如，如果您销售鞋子，他们还会期望在文本中看到诸如鞋底，鞋面，皮革，男装，女式，舒适度，尺码，系带等字样。 对于Google而言，这比关键字填充更为有用，并且显示了为客户编写详细内容的重要性。

Mobilegeddon

Mobilegeddon

With 66% of surfing now done on a mobile phone, Google needed to push website owners to create websites that were mobile-friendly. As a result, the ‘Mobilegeddon’ algorithm update was designed to weed out non-responsive websites from search results.

由于现在有66％的上网冲浪是通过手机完成的，因此Google需要推动网站所有者创建适合移动设备的网站。 结果，“ Mobilegeddon”算法更新旨在从搜索结果中删除无响应的网站。

If you have a non-responsive website, you may still get traffic, however, it’s likely that you’ll only appear in results for searches done on a computer. If someone searches for you on a smartphone or tablet, you won’t appear. It’s not a penalty as such, but it has the same effect and means you’re potentially missing out on 66% or the market.

如果您的网站没有响应，则仍然可能获得访问量，但是，很可能只会出现在计算机上进行搜索的结果中。 如果有人在智能手机或平板电脑上搜索您，则不会出现。 这样并不是惩罚，但是它具有相同的效果，意味着您可能会错过66％的市场。

Likely future updates

未来可能的更新

Whilst the algorithm updates above are already in place, Google will make constant change to its algorithm in future and these may also result in a penalty or in your site losing its ability to rank. Below are two possible changes we think will have the biggest effect in the near future.

尽管上面的算法更新已经到位，但Google将来会对其算法进行不断的更改，这也可能会导致罚款或您的网站失去排名能力。 以下是我们认为将在不久的将来产生最大影响的两个可能的变化。

Security

安全

Cyber security is a massive concern and often hits the headlines. As a provider of internet services, the last thing Google can afford to do is to send their users to sites which put them at risk. If they do, then somewhere down the line they put themselves at risk of a lawsuit.

网络安全是一个大问题，经常成为头条新闻。 作为互联网服务的提供者，Google可以做的最后一件事就是将他们的用户发送到使他们面临风险的网站上。 如果他们这样做了，那么他们可能会面临诉讼的危险。

For this reason, Google now notifies users if a website is secure. When the site’s URL appears in the browser’s address bar, a green padlock icon is shown, together with the word ‘secure’. If the site is not secure, the words ‘not secure’ appear together with an information icon. Clicking on this will give you detailed information about any security issues. For Google to identify you as secure, you’ll need an SSL certificate.

因此，Google现在会通知用户网站是否安全。 当网站的URL出现在浏览器的地址栏中时，将显示一个绿色的挂锁图标以及“安全”一词。 如果站点不安全，则会出现“不安全”字样以及信息图标。 单击此按钮将为您提供有关任何安全问题的详细信息。 为了让Google识别您的安全，您需要SSL证书 。

The use of a green padlock icon is having an effect on many websites, especially those that sell online and need to take payments. However, it is looking more likely that Google’s algorithm will start to take SSL into account so that those with SSL will rank higher than those without. Indeed, for security purposes, it is conceivable that, at some stage, non-secure websites will be penalised.

绿色挂锁图标的使用正在许多网站上产生影响，尤其是那些在线销售且需要付款的网站。 但是，看起来Google的算法将开始考虑SSL的可能性更高，因此具有SSL的算法的排名将高于没有SSL的算法。 确实，出于安全目的，可以想象，在某个阶段，非安全网站将受到处罚。

Accessibility

辅助功能

In the UK, it is the law that business websites should be accessible for disabled users. Failure to meet certain design standards can result in your company being sued for discrimination. Similar laws are in force all over the world.

在英国，法律规定残疾人士必须可以访问商务网站。 不符合某些设计标准可能会导致您的公司受到歧视。 世界各地都在实行类似的法律。

According to Eve Andersson, Google’s Director of Accessibility Engineering, part of the search engine’s core mission is to “catalogue the world’s information and make it available to everyone.” This is why Google has already made Android completely usable by voice and has developed Android eye-tracking capabilities.

根据Google无障碍工程总监伊夫·安德森(Eve Andersson)的说法，搜索引擎的核心任务之一是“对世界信息进行分类，然后将其提供给所有人”。 这就是为什么Google已经完全可以通过语音使用Android并开发了Android眼动追踪功能的原因。

The downside for many disabled users is that, after they leave Google or Android and land on the average website, accessibility is limited. There may be larger font sizes or easier to read colours, but much of what could be done, such as voice search, isn’t there.

许多残疾用户的不利之处在于，他们离开Goog​​le或Android并进入普通网站后，可访问性受到限制。 可能会有更大的字体大小或更容易阅读的颜色，但是还没有很多可以执行的操作，例如语音搜索。

In an age where there is much effort to improve equality and remove discrimination, Google will not want to see the internet getting left behind. It can only be a matter of time before this shows itself in its algorithm. The argument will be, that if you do not make your site accessible, you are discriminating. The consequence may be a penalty or lower rankings. After all, the technology to put this right is already out there; if you are on WordPress, for example, you can do it with just a couple of free plugins.

在一个致力于改善平等和消除歧视的时代，Google不会希望互联网落后。 在算法中显示出来只是时间问题。 论据是，如果您不让您的站点可访问，则表示歧视。 结果可能是罚款或较低的排名。 毕竟，实现这一目标的技术已经存在。 例如，如果您使用的是WordPress，则可以只使用几个免费插件即可。

Conclusion

结论

From reading this post, you should now be aware of the four algorithm updates that have resulted in many websites receiving Google penalties in the past. This should have given you a better understanding of the best practices to follow to avoid a penalty of your own. In addition, you should also understand how important security and accessibility are to Google and how it may use its algorithms to enforce tighter security and improved accessibility in the future. By acting now, you can put your website one step ahead of your competitors and make things better for your users at the same time.

通过阅读本文，您现在应该了解过去导致许多网站受到Google惩罚的四个算法更新。 这样可以使您更好地理解可以遵循的最佳做法，从而避免受到自己的惩罚。 此外，您还应该了解安全性和可访问性对Google至关重要，以及将来如何使用其算法实施更严格的安全性和可访问性。 通过立即采取行动，您可以使您的网站领先于竞争对手，从而同时为用户带来更好的服务。

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翻译自: https://www.eukhost.com/blog/webhosting/how-to-stop-your-website-getting-a-google-penalty/

google服务停止运行