避免从Google购买受罚域名的提示。

In a Google Webmaster Video, Matt Cutts, head of Web Spam at Google gave some essential tips about how one can identify a bad domain name and avoid purchasing it.

Google Web垃圾邮件负责人Matt Cutts在Google网站站长视频中，提供了一些有关如何识别不良域名并避免购买的重要提示。

To begin with, we should know what a bad domain name exactly means. It is not something hard to remember or a long string of characters that is not easily comprehensible. Basically, a bad domain is one which is considered as low quality and spammy by Google for which it has been penalized and hence it would ideally be difficult to rank such a domain name in SERP’s and the investment would be futile.

首先，我们应该知道不良域名的确切含义。 并不是很难记住的东西，也不是一长串不容易理解的字符。 基本上，不良域名是Google认为质量低劣且垃圾邮件的域名，因此受到了惩罚，因此，理想情况下，很难在SERP中对此类域名进行排名，并且投资将是徒劳的。

因此，为了使网站管理员和新手了解有关域名质量的因素，Matt Cutts给出了一些提示： (So to make webmasters and new comers aware of such factors about a domain name’s quality, Matt Cutts gave out some tips:)

1. Search the domain in question using this format: site:domainname.com and if you find very low amount of web pages than what the domain should have or its index page does not show up in the top results then there is a good chance that the domain is penalized.

1.使用以下格式搜索有问题的域： site：domainname.com ，如果发现的网页数量少于该域应有的数量，或者其索引页面未显示在顶部结果中，则很有可能该域受到惩罚。

2. Look up the domain name in Google without its extension and check if it is present in the first few results. If the domain is new or an exact match then possibly it may not be in the top listings.

2.在没有扩展名的Google中查找域名 ，并检查前几个结果中是否包含该域名 。 如果该域名是新域名或完全匹配的域名，则可能不在顶部列表中。

3. Check the Internet Archive or Wayback machine for getting the history of the domain. Normally an old domain would have screenshots indexed in the archive whereas a new domain would ideally not have much of a history, which gives a good idea about the authority and age of a domain.

3.检查Internet存档或Wayback机器以获取域的历史记录。 通常，旧域将在存档中索引有屏幕快照，而理想情况下，新域将没有太多历史记录，这可以很好地了解域的权限和使用年限。

4. If you are purchasing an old domain then you can also ask the domain seller to provide you access to the webmaster tools account where you can get good idea about the domain.

4.如果您购买的是旧域名，则还可以要求域名卖方向您提供网站管理员工具帐户的访问权限，您可以在其中获得有关该域名的好主意。

However, you must remember that most of these tips are useful when you are looking up and old domain and as such a new domain would hardly have any information available which could give you a good idea about its quality.

但是，您必须记住，当您查找旧域名时，这些技巧中的大多数都是有用的，因此，新域名几乎没有任何可用信息，可以为您提供优质的信息。

 

翻译自: https://www.eukhost.com/blog/webhosting/tips-to-avoid-buying-penalized-domain-name-from-google/