什么是内联电子商务_什么是电子商务？ 第2部分

什么是内联电子商务

实施电子商务战略 (Implementation of the e-business strategy)

• Development of detailed plans in order to achieve the major strategic objectives.
  制定详细计划以实现主要的战略目标。
• Planning an appropriate way to adjust the company to market changes.
  规划一种适当的方法来使公司适应市场变化。
• Establishing a web team and assign functional tasks.
  建立网络团队并分配职能任务。
• Implementation of pilot projects.
  实施试点项目。
• Planning the resources required / available.
  规划所需/可用的资源。
• Selection of partners.
  选择合作伙伴。
• How to coordinate the B2B (business to business) and B2C or (business to consumer).
  如何协调B2B(企业对企业)和B2C或(企业对消费者)。

电子商务–评估策略 (E-Business – Assessment Strategy)

The evaluation of the results produced should be monitored periodically in order to assess whether the organization is heading towards the strategic goals set.

应当定期监视对产生的结果的评估，以评估组织是否朝着设定的战略目标迈进。

电子商务– 监控的关键方面： (E-Business – Key aspects to monitor:)

• Check that the Web design and strategy provide the expected results;
  检查Web设计和策略是否提供了预期的结果；
• Check if the strategy and the project are appropriate and feasible in the current environment;
  检查策略和项目在当前环境中是否合适和可行；
• Re-evaluate / validate the initial strategy;
  重新评估/验证初始策略；
• Identify any failures as soon as possible and determine the reasons for the failure.
  尽快找出任何故障，并确定故障原因。

E-Business – How to measure the results?

电子商务–如何衡量结果？

• The performance assessment must be conducted in an objective and clear.
  绩效评估必须客观明确。
• Should be utilized comparative metrics (benchmarks) for the different departments related to the design and implementation of the project.
  应利用与项目设计和实施相关的不同部门的比较指标(基准)。

Some examples of analysis of the evaluation of the project:

分析项目评估的一些示例：

• Response time to customer inquiries;
  对客户查询的响应时间；
• Quality of response;
  React质量；
• Level of security and reliability;
  安全性和可靠性水平；
• Download time;
  下载时间；
• Timeliness of compliance orders;
  遵守命令的及时性；
• Period of updating information;
  信息更新周期；
• Availability;
  可用性;
• Effectiveness and navigability.
  有效性和可导航性。

制定电子商务战略 (Develop a strategy for E-business)

采取电子商务战略的优势 (Advantages of adopting a strategy of E-business)

• Source of ideas for improving the competitiveness of enterprises;
  提高企业竞争力的思想来源；
• Process improvement;
  流程改进;
• Reduced costs of doing business;
  降低经商成本；
• Providing innovative solutions;
  提供创新的解决方案；
• It presents new challenges to the organization;
  它给组织带来了新的挑战；
• Faster Solutions;
  更快的解决方案；
• Change the way customers relate to the organization;
  改变客户与组织的关系方式；
• Allows shorter production cycle times;
  缩短生产周期时间；
• Reduces inventory;
  减少库存；
• Reduces logistics costs;
  降低物流成本；
• Increase sales channels / distribution;
  增加销售渠道/分销；
• Extends the target market and potential of the organization;
  扩展组织的目标市场和潜力；
• Increased satisfaction of stakeholders;
  利益相关者的满意度提高；
• Increased efficiency;
  效率提高；
• Improving performance.
  提高性能。

考虑电子商务战略的事情 (Things to consider a strategy of E-business)

One of the mistakes common in companies, when they adopt a strategy of e-business is the leadership and implementation process. Unlike most of the desirable solutions are designed by IT departments (Information technology) without the active participation of various departments of the organization.

公司采用电子商务战略时常见的错误之一就是领导力和实施过程。 与大多数理想解决方案不同，这些解决方案是由IT部门(信息技术)设计的，而没有组织各部门的积极参与。

The above-mentioned error causes the design and implementation of solutions at times of high technical quality, but which nevertheless are totally inadequate to the needs of businesses and their partners and consequently do not produce the desired return.

上述错误导致在高技术质量时设计和实施解决方案，但仍然完全不能满足企业及其合作伙伴的需求，因此无法获得理想的回报。

A strategy for e-business can not provide effective cross if the entire organization and have an active involvement of top management. It will be important to analyze the entire value chain of the company to obtain the highest level of integration, cross-cutting and value creation.

如果整个组织都拥有高层管理人员的积极参与，那么电子商务战略就无法提供有效的交叉。 分析公司的整个价值链，以获得最高水平的整合，跨领域和价值创造，这一点很重要。

A proper e-business strategy should also consider key issues such as the organization’s strategy, the economic landscape, finance, the company’s product portfolio and its life cycle, needs and satisfaction of their customers, national and international legislation, knowledge of procedures of competitors and technological environment.

适当的电子商务策略还应考虑关键问题，例如组织的策略，经济前景，财务，公司的产品组合及其生命周期，客户的需求和满意度，国家和国际法规，竞争对手的程序知识和技术环境。

The capabilities and architecture of hardware and software are key to successful e-business strategy, as will whether or not a navigation-friendly, safe, fast, suitable for all players in the process. The responsibility of the technical solution should be charged to the department and information technology (IT) company, though with full cooperation and involvement of all departments.

硬件和软件的功能和架构是成功电子商务战略的关键，是否易于导航，安全，快速，是否适合该过程中的所有参与者也是如此。 技术解决方案的责任应由部门和信息技术(IT)公司负责，尽管需要所有部门的充分合作和参与。

制定电子商务战略的举措 (Initiatives for a possible strategy for E-business)

The actions or initiatives that an organization can implement or adopt are very different and vary from organization to organization, however it is important to consider its strategic objectives, business model, the level of internationalization of the company, the resources available, the positioning.

一个组织可以实施或采取的行动或倡议是非常不同的，并且因组织而异，但是重要的是要考虑其战略目标，业务模型，公司的国际化水平，可用资源和定位。

Below sets out the actions to be most used in organizations with more sophisticated digital.

下面列出了在数字复杂程度更高的组织中最常使用的操作。

• E-Sales: Allows you to optimize sales force, through the exchange of information electronically, improving and speeding up processes to make better use of market opportunities. Makes possible a larger sales team will support that normally acts outside the company and improved coordination with other departments of the company.
  电子销售：允许您通过电子信息交换，优化和加快流程以更好地利用市场机会来优化销售队伍。 使更大的销售团队能够支持通常在公司外部工作的人员，并改善与公司其他部门的协调。
• E-Know-How: Management know-how and the knowledge capital of a company, looking for this to be shared and monetized by the organization on a global basis. The knowledge, experience and skills of employees are truly available to the entire team, with the aim of satisfying the objectives of the company and all stakeholders.
  电子诀窍：管理知识和公司的知识资本，以寻求组织在全球范围内共享和货币化。 员工的知识，经验和技能对整个团队来说都是真正可用的，目的是满足公司和所有利益相关者的目标。
• E-Collaboration: It is a joint work in the organization through the use of the intranet tool. For considered strategic partners such as suppliers, customers may be offered a service extranet to allow for better planning, coordination, process innovation and business practices for decision making are more effective.
  电子协作：这是通过使用Intranet工具在组织中进行的联合工作。 对于诸如供应商之类的战略合作伙伴，可以向客户提供服务外联网，以更好地进行计划，协调，流程创新和业务实践，从而使决策更加有效。
• E-Service: Providing technical support to customers and already beyond the vulgar commercial online advice about products and services (pre-sales and after sales). This service allows you to reduce costs, become more flexible customer support, generate cross-selling (cross selling), customer loyalty, improved marketing margins, differentiation and consequently increase in value added. The offer self-service or self-service benefits the customer because now holds more control over the process and benefits the company because it reduces their operational costs.
  电子服务：除了提供有关产品和服务(售前和售后)的粗俗商业在线建议外，还为客户提供技术支持。 该服务使您能够降低成本，变得更加灵活的客户支持，产生交叉销售(交叉销售)，客户忠诚度，提高的营销利润率，差异化并因此增加附加值。 提供自助服务或自助服务使客户受益，因为现在可以更好地控制流程，使公司受益，因为它可以降低他们的运营成本。
• E-Commerce: We are facing one of the most used tools in the digital economy, which allows the purchase and sale of products and services via the Web, such transactions may take the form business to business – B2B (business to business) or business to consumer – B2C (business to consumer).
  电子商务：我们正面临着数字经济中最常用的工具之一，该工具允许通过Web购买和销售产品和服务，此类交易可能采用企业对企业(B2B(企业对企业)或企业对企业)的形式对消费者– B2C(企业对消费者)。
• Supply Chain Management: Control the flow of materials, services and information that cover the entire value chain of the company, allowing a reduction in costs, increase speed and transparency of processes and reduced inventories.
  供应链管理：控制覆盖公司整个价值链的物料，服务和信息流，从而降低成本，提高流程的速度和透明度并减少库存。
• CRM (customer relationship management): This is an essential tool for organizations that want to be innovative and differentiating in the markets we address, because the supply of products and services are innumerable, customers are increasingly sophisticated and less likely to consume mass products. CRM is a powerful means of managing relationships with customers, making it possible to establish relations of a personalized and individual, is also possible to use the information for later treat other customers in a differentiated way. Through this concept the company expands its ability to market products and services with higher added value, it is possible to practice one to one marketing. In general customers reward this approach, as the products sold and services provided are meeting in a more suitable to your needs. The CRM used effectively allows an iteration with customers in various ways or by different means. A sophisticated and integrated CRM approach approaches the customer through means such as Internet, SMS, telemarketing, through loyalty cards and other means.
  CRM(客户关系管理)：对于想要在我们所针对的市场中进行创新和与众不同的组织而言，这是必不可少的工具，因为产品和服务的供应量无穷无尽，客户越来越老练，消费大宗产品的可能性也越来越小。 CRM是管理与客户关系的有力手段，可以建立个性化和个人的关系，也可以将信息用于以后以区别方式对待其他客户。 通过这种理念，公司扩展了营销具有更高附加值的产品和服务的能力，可以进行一对一的营销。 通常，客户会喜欢这种方法，因为所出售的产品和提供的服务会更符合您的需求。 有效使用的CRM允许以各种方式或不同方式与客户进行迭代。 一种复杂的集成CRM方法通过Internet，SMS，电话销售，会员卡和其他方式接近客户。
• EDI (Electric Data Interchange): EDI in practice is the transfer of data between companies through public and private networks, making possible the sharing of information and databases between different organizations.
  EDI(电子数据交换)：EDI实际上是公司之间通过公用和专用网络进行的数据传输，从而可以在不同组织之间共享信息和数据库。
• E-Community: It is a form of interaction between employees, customers, suppliers, partners and other members of a community, around issues of common concern via chat, forum, or blog.
  电子社区：这是员工，客户，供应商，合作伙伴和社区其他成员之间通过聊天，论坛或博客围绕共同关注的问题进行互动的一种形式。

Study: From Wikipedia, the free encyclopedia. The text is available under the Creative Commons.

研究：来自维基百科，免费的百科全书。 该文本可在“ 知识共享”下找到 。

翻译自: https://www.eukhost.com/blog/webhosting/what-is-e-business-part-2/

什么是内联电子商务