图像分辨率转换算法_如何使用图像提高转换率

图像分辨率转换算法

Are you searching far and wide for a way to improve your new e-Commerce website conversion rate? Are you willing to try anything and everything, as long as it generates positive results? While many people focus on the most obvious points, such as the layout and content, there is a detail you may be overlooking: the use of images.

您是否正在四处寻找提高您的新电子商务网站转化率的方法？ 只要它能产生积极的结果，您是否愿意尝试任何事情？ 尽管许多人专注于最显而易见的方面，例如布局和内容，但您可能忽略了一个细节：图像的使用。

There are many benefits of using images, but only if you do this the right way. Your goals, as far as image use is concerned, should be two-fold:

使用图像有很多好处，但前提是您必须以正确的方式进行操作。 就图像使用而言，您的目标应该有两个：

• To improve the overall look and feel of your website
  改善网站的整体外观
• To improve the conversion rate
  提高转化率

Content may be king, but it can also be boring if that is all you see. When you add an image to a page, especially one that is attractive, reader engagement will improve, thus increasing the chance of a conversion.

内容也许是最主要的，但是如果您看到的只是内容，那也可能很无聊。 当您在页面上添加图像时，尤其是在页面上添加图像时，读者的参与度将会提高，从而增加了转换的机会。

要遵循的五个技巧 (Five Tips to Follow)

At this point, you should have a basic understanding of why you should use images and what you are trying to accomplish. Now, let's take a strong look at five tips for using images to improve conversion rate:

在这一点上，您应该对为什么要使用图像以及要达到的目的有基本的了解。 现在，让我们深入了解使用图像提高转换率的五个技巧：

1.发挥目标客户的情感 (1. Play into Your Target Customer's Emotions)

For example, if you are selling a weight loss product, show before and after images of satisfied clients. This type of visual effect will get visitors excited. After all, they want to reach the same goal (losing weight) as those before them.

例如，如果您正在销售减肥产品，请在满意的客户图片前后显示。 这种视觉效果会使游客兴奋。 毕竟，他们希望达到与之前相同的目标(减肥)。

This may sound simple, and there is a reason for this: it is!

这听起来很简单，这是有原因的：是的！

2.独特永远更好 (2. Unique is Always Better)

Let's face it: in today's day and age, it is easy enough to search the internet for stock photos. It won't take long to find a few that fit your website.

让我们面对现实：在当今的时代，在互联网上搜索照片非常容易。 很快就会找到一些适合您的网站。

The problem with this is simple: stock photos look like stock photos. For this reason, your website may begin to feel "too commercial," which can put people off.

问题很简单：股票照片看起来像股票照片。 因此，您的网站可能开始感觉“太商业化”，这可能会使人们感到厌烦。

This is particularly true as far as online stores are concerned. There is no better example of this than the Red Dress Boutique. Rather than using the same old boring images, time and time again, the company hires models to show off each and every piece in its store. This guarantees that each image is 100 percent unique.

就在线商店而言，尤其如此。 没有比红色连衣裙精品店更好的例子了。 该公司不再使用相同的旧无聊的图像，而是一次又一次地使用模型来展示其商店中的每一件作品。 这样可以保证每个图像都是100％唯一的。

3.在图像上添加文字 (3. Add Text to the Image)

Sometimes, "a picture is worth a thousand words." Other times, however, it is beneficial to add a caption. This can lead to a higher conversion rate for many reasons:

有时，“一张图片值一千字。” 但是，其他时候，添加字幕是有益的。 出于多种原因，这可能导致更高的转化率：

• Attracts the visitor to the image
  吸引游客到图像
• Keeps readers on the site longer (which is a key to a higher conversion rate)
  使读者在网站上的停留时间更长(这是提高转化率的关键)
• Gives you another outlet for getting your point across
  为您提供另一个传达观点的渠道

It doesn't take much expertise to add text to images. There is software, as well as online programs, such as Spruce, that make this simple.

将文本添加到图像并不需要很多专业知识。 有软件和诸如Spruce之类的在线程序使此过程变得简单。

4.进行个人鉴定 (4. Experiment with Testimonials)

Why do so many companies spend millions upon millions of dollars on commercials? Why do they spend a boatload on models and actors? Here's the answer: people are always looking for another opinion. They want to be validated in some way, shape, or form.

为什么这么多公司在广告上花费数百万美元呢？ 他们为什么要花大量时间在模特和演员身上？ 答案是：人们总是在寻找另一种意见。 他们希望以某种方式，形状或形式进行验证。

If your website does not yet have pictures of happy customers, now is the time to add them. But don't stop there. Make sure you throw in a testimonial as well. Add a few images with strong selling testimonials and there is a good chance your conversion rate will improve.

如果您的网站上还没有满意客户的照片，那么现在是时候添加它们了。 但是不要停在那里。 确保您也提供了推荐信。 添加一些带有良好销售推荐的图像，您的转化率很有可能会提高。

5.测试每一个变化 (5. Test Each and Every Change)

No matter how insignificant it may appear.

不管它看起来多么微不足道。

The four tips above are meant to point you in the right direction. When you implement one or more of these ideas, you are taking a step forward in increasing your conversion rate.

上面的四个提示旨在为您指明正确的方向。 当您实施这些想法中的一个或多个时，您就在提高转换率方面迈出了一步。

While the above tips have been proven successful, it doesn't mean you should sit back and assume they are working.

尽管上述技巧已被证明是成功的，但这并不意味着您应该坐下来并假设它们正在起作用。

Before you make a change, analyze your data to ensure you have a solid grasp on where things stand. After the change, continue to analyze your conversion rate for an extended period of time. Don't jump the gun if you don't experience great results right away. Give each change ample time to prove itself.

进行更改之前，请分析数据以确保您对事物的状态有扎实的了解。 更改之后，请继续分析您的转换率。 如果您没有立即获得出色的成绩，请不要动弹。 给每个更改足够的时间来证明自己。

Note: don't make more than one change at a time, as this makes it impossible to track the results.

注意：一次不要进行多个更改，因为这样就无法跟踪结果。

最后的想法 (Final Thoughts)

It is easy to get so caught up in design and content related details that you overlook the impact of images on your conversion rate.

很容易陷入设计和内容相关的细节，以至于您忽略了图像对转换率的影响。

Don't look at this as a tedious task. Look at it as a fun way of improving your site. Take cool pictures on your own. Learn how to create screenshots from videos. Once the results begin to roll in, you will realize just how important images are to your site's conversion rate. 

不要将此视为繁琐的任务。 将其视为改善网站的一种有趣方式。 自己拍摄很酷的照片。 了解如何从视频创建屏幕截图 。 一旦开始展示结果，您就会意识到图像对网站的转化率有多么重要。

翻译自: https://davidwalsh.name/images-improve-conversion-rate

图像分辨率转换算法