seo结构化数据_为什么使用结构化数据有助于您网站的SEO

seo结构化数据

Few things are as exciting for a new developer as getting their first customers. The idea of putting one’s new coding knowledge to work can be exhilarating.

对于新开发者而言，很少有什么像获得第一个客户那样令人兴奋的了。 运用新的编码知识的想法可能会令人振奋。

There’s an important thing to remember though, especially if your customer is some type of small business which deals with the public (such as a restaurant, a bakery, and so on). That thing to remember is that the customer probably doesn’t care about HTML, CSS, or JavaScript. They care about whether the website performs well in search and whether customers come into their business as a result.

不过，有一件重要的事情要记住，特别是如果您的客户是某种与公众打交道的小型企业(例如餐馆，面包店等)。 要记住的一件事是，客户可能并不在乎HTML，CSS或JavaScript。 他们关心网站在搜索中的表现是否良好以及客户是否因此而进入业务。

This means that you need to build the website with search engine optimization (SEO) in mind. One of the bigger developments recently in the area of SEO is Google’s increasing use of “structured data” in its analysis of websites. This trend made me decide to write this article on the use of structured data in your various web projects.

这意味着您需要在构建网站时考虑搜索引擎优化(SEO)。 最近，SEO领域的一大发展是Google在分析网站时越来越多地使用“结构化数据”。 这种趋势使我决定写这篇文章，介绍如何在各种Web项目中使用结构化数据。

I’m going to divide this discussion up into four sections. The areas I’m going to delve into include:

我将把讨论分为四个部分。 我要研究的领域包括：

1.      What is structured data and why does Google care about it?

1.什么是结构化数据？Google为什么会关心它？

2.      How to use structured data in a website.

2.如何在网站中使用结构化数据。

3.      How to test your structured data and monitor for errors after the site launches.

3.网站启动后，如何测试结构化数据并监视错误。

4.      The need to keep your structured data up to date after the website launches.

4.网站启动后需要保持结构化数据为最新。

This is an important discussion to have. I find that many, many, many, many……(many) people who hold themselves out as web developers don’t actually know much (if anything) about SEO.

这是一个重要的讨论。 我发现有很多很多(很多)坚持作为Web开发人员的人实际上对SEO并不了解(如果有的话)。

I also find that many people who hold themselves out as assisting with SEO don’t actually know anything about web development (and often can barely code at all).

我还发现，许多坚持不懈地寻求SEO协助的人实际上对Web开发一无所知(并且通常几乎根本无法编写代码)。

Someone who can actually code, and who understands what the search engines are looking for, can provide a great deal of value to their customers. This value, in turn, helps you to make more money as a developer. In other words, pairing an understanding of SEO with your newly learned web development skills can help you go from looking like this:

真正可以编码并了解搜索引擎正在寻找什么的人可以为他们的客户提供大量价值。 反过来，此价值可以帮助您作为开发人员赚更多的钱。 换句话说，将对SEO的理解与您新近学习的Web开发技能结合起来可以帮助您摆脱以下外观：

To looking like this:

看起来像这样：

So let’s get to it and discuss why structured data is important to a website’s SEO.

因此，让我们开始讨论结构化数据为什么对网站的SEO非常重要。

什么是结构化数据？Google为什么会关心它？ (What is structured data and why does Google care about it?)

Structured data is form of markup you can apply to your website’s content. This markup allows you to provide information to search engines about your web pages and the information they contain.

结构化数据是一种标记形式，您可以将其应用于网站的内容。 该标记允许您向搜索引擎提供有关您的网页及其包含的信息。

This markup is important becaus