upwork 启动时间_如何在Upwork上赚更多的钱

upwork 启动时间

by John Morris

约翰·莫里斯(John Morris)

如何在Upwork上赚更多的钱 (How to make more money on Upwork)

My first few months on Upwork (Elance) were a disaster. I wasted a lot of time bidding on dead-end or low-payout jobs, working with horrible clients, and making much less than I wanted (needed).

我在Upwork(Elance)上的头几个月是一场灾难。 我浪费了很多时间在死胡同或低薪工作上竞标，与糟糕的客户打交道，赚的钱比我想要的要少得多(需要)。

About a year later, I was doing well enough to leave Upwork forever and get all my clients through repeat business and referrals. I’ve also set up my own website, charging what I want with clients seeking me out.

大约一年后，我做得很好，可以永久离开Upwork，并通过回头客和推荐来吸引所有客户。 我还建立了自己的网站，向寻找我的客户收取我想要的东西。

I’m not special or overly smart. I just figured out how Upwork works and changed some simple things about my approach. It made all the difference.

我并不特别，也不太聪明。 我只是弄清楚了Upwork是如何工作的，并改变了我的方法的一些简单之处。 一切都不同了。

Anybody can do this. If you’re struggling on Upwork or would simply like more from your effort, then study this page closely. I’m going to share what I learned.

任何人都可以做到这一点。 如果您在Upwork上苦苦挣扎，或者只是想从中得到更多，请仔细阅读此页面。 我将分享我学到的东西。

第1步：消除神秘感 (Step 1: De-Mystify Upwork)

Upwork seems to confuse a lot of freelancers. They think it’s this overtly complex system with convoluted goals that’s impossible for newbies to break into.

忙碌似乎使很多自由职业者感到困惑。 他们认为这是一个复杂目标复杂的系统，新手无法闯入。

Not true.

不对。

Upwork’s goals are simple. Connect the best clients with the best freelancers.

上班的目标很简单。 将最好的客户与最好的自由职业者联系起来。

Trust is the most important currency on Upwork. Every feature, algorithm, and best practice is designed to increase the trust potential clients have in

信任是Upwork上最重要的货币。 每种功能，算法和最佳实践均旨在提高潜在客户对产品的信任

• the freelancer they hire
  他们雇用的自由职业者
• Upwork itself
  工作本身

They want to be the go-to network for hiring the best freelancers.

他们想成为雇用最佳自由职业者的首选网络。

So, the two most important things for you to focus on with Upwork is:

因此， 您需要重点关注 Upwork的两件最重要的事情是：

1. Building your credibility
   建立信誉
2. Being relevant
   具有相关性

You build your credibility by having a killer portfolio, looking professional in your photo, communicating fully and clearly in your bios and descriptions, taking relevant tests, having a long, successful job history, getting 5-star ratings and good client testimonials, and so on.

您可以通过拥有杀手portfolio的产品组合，在照片中看起来专业，在个人简介和描述中进行充分而清晰的沟通，进行相关测试，拥有长期成功的工作经历，获得五星级评级和良好的客户推荐来建立信誉。上。

There’s no trick or gimmick to get around this. You have to put in the work, wow your clients, and do a good job.

解决这个问题没有技巧或trick头 。 您必须投入工作，让客户赞叹，并做好工作。

You stay relevant by being a specialist instead of a jack-of-all-trades. This is the biggest mistake new freelancers make. They say, “I know HTML, CSS, JavaScript, PHP and MySQL”.

通过成为专家而不是千篇一律的交易，您可以保持相关性。 这是新自由职业者犯的最大错误。 他们说：“我知道HTML，CSS，JavaScript，PHP和MySQL”。

No kidding?

不开玩笑吗？

So, does every other freelance developer on Upwork. And frankly, most clients don’t even know what those languages really are or what they mean.

因此，Upwork上的所有其他自由开发人员也会这样做。 坦白说，大多数客户甚至都不知道这些语言的真正含义或含义。

The words you use are critical. You should be saying things like…

您使用的单词很重要。 您应该说的是……

• “I specialize in building membership sites.”
  “我专门建立会员网站。”
• “I’m a user-friendly forms expert”.
  “我是一个用户友好的表单专家”。
• “I build the best e-commerce sites on the web.”
  “我在网上建立了最好的电子商务网站。”

Those phrases are specific to the end result a client is after, and clients actually understand what they mean.

这些短语是特定于客户所追求的最终结果的，客户实际上可以理解其含义。

Once you get this about Upwork, you can start to see how you need to rework your profile and your entire strategy to maximize your opportunity to get hired.

了解Upwork之后，您就可以开始了解如何修改个人资料以及整个策略，以最大限度地利用您的工作机会。

第2步：研究和打造品牌 (Step 2: Research and Craft Your Brand)

Now that you know how Upwork operates, the first thing you need to do is hone your pitch to attract and convince your most ideal clients.

既然您知道Upwork的运作方式， 那么您要做的第一件事就是磨练自己的吸引力，以吸引并说服您最理想的客户。

That is, you need to know:

也就是说，您需要知道：

1. What end result can I give my clients?
   我可以给客户什么最终结果？
2. Who wants that end result the most?
   谁最想要最终结果？
3. What do they need to see to believe I can do it for them?
   他们需要看到什么才能相信我可以为他们做到？

This takes research and a little bit of soul-searching. First you need to uncover your niche. Your niche is that perfect space in the market where you can do what you do best and others will pay you handsomely to do it for them.

这需要进行研究并需要进行一些深入的研究。 首先，您需要发现自己的利基市场 。 您的利基是市场上的完美空间，您可以在其中做自己最擅长的事情，而其他人会为此付出高昂的代价。

You uncover that niche by accurately answering these questions:

您可以通过正确回答以下问题来发现这一利基：

1. What do I love to do?
   我喜欢做什么？
2. What am I great (or willing to work to be great) at?
   我最擅长(或愿意努力成为最强者)的是什么？
3. What would others pay me for?
   别人会付我什么钱？

If you’re honest with those questions, you will get a much clearer picture of the value you have to offer and exactly what you should be doing.

如果您对这些问题诚实，您将对您所提供的价值以及应该做的事情有更清晰的了解。

From there, you need to research your ideal client. Who are they? What is their life like? What are their hopes and dreams? What’s their ideal scenario? Where to they hang out online?

从那里， 您需要研究您的理想客户 。 他们是谁？ 他们的生活怎么样？ 他们的希望和梦想是什么？ 他们的理想情况是什么？ 他们在哪里闲逛？

Uncover everything you can about them to know them intimately, even better than they know themselves.

揭露所有关于他们的知识，以使他们更加了解他们，甚至比他们了解自己更好。

So then you can accurately implement the last part: craft a brand that naturally appeals to your most ideal clients, and design messaging that you know speaks to them and will convince them you are the person for their job.

因此，您可以准确地实现最后一部分：设计一个自然能吸引最理想客户的品牌，并设计您知道与他们交谈的消息，并说服他们成为他们工作的人。

步骤3：建立个人资料 (Step 3: Build Your Profile)

Now, armed with an attractive brand and loads of intel on your ideal clients, building your profile is a cinch.

现在，拥有一个有吸引力的品牌并在您理想的客户群中拥有大量的英特尔， 建立您的个人资料变得非常容易 。

• You know how to get their attention.
  您知道如何吸引他们的注意力。
• You know exactly what your ideal clients want to hear.
  您确切地知道您的理想客户想要听到什么。
• You know exactly what matters to them.
  您确切地知道对他们来说很重要。
• You know exaclty how to speak to them.
  你知道如何与他们说话。
• You know exactly what portfolio items will appeal to them.
  您确切地知道哪些投资组合项目会吸引他们。
• You know exactly what testimonials will influence them.
  您确切地知道哪些推荐会影响他们。
• You know exactly what tests they’ll check for.
  您确切知道他们将检查哪些测试。

The keys here are simple:

这里的键很简单：

1. Fill out your entire profile in fine detail
   详细填写您的整个个人资料
2. Make your entire profile relevant to the specific niche you’re targeting
   使您的整个个人资料与您要定位的特定细分市场相关

You’d be surprised how many freelancers contact me asking what’s wrong with their profile, and when I check, it’s only partially filled out.

您会惊讶地发现，有许多自由职业者与我联系，询问他们的个人资料有什么问题，而当我检查时，只填写了一部分。

Look at that from the client’s perspective. They’d be saying to themselves, if he’s half-assed his own profile, how do I know he won’t half-ass my project?

从客户的角度来看。 他们会自言自语 ， 如果他对自己的个人资料half之以鼻，我怎么知道他不会对我的项目half之以鼻？

Also, be relevant. Everything on your profile should speak to the specific niche you’re targeting. If you’re a forms-builder, then the only items in your portfolio should be forms you’ve built.

另外，要相关。 个人资料上的所有内容都应与您定位的特定细分受众群相关。 如果您是表单构建者，那么投资组合中唯一的项目应该是您构建的表单。

Nothing less. Nothing more.

没什么。 而已。

第4步：中标 (Step 4: Win Job Bids)

A great profile will help you show up in the search results when clients search for freelancers related to their project. And you’ll get invites to bid on jobs as a result.

当客户搜索与其项目相关的自由职业者时，出色的个人资料将帮助您显示在搜索结果中。 结果，您将收到邀请竞标职位。

Also (especially at first) you’ll want to search for jobs pro-actively and bid on the ones relevant to what you do.

另外(尤其是一开始)， 您还需要主动搜索工作 ，并对与您的工作相关的工作出价。

To win the bid, you need to do these things (in this order):

要中标 ，您需要执行以下操作(按此顺序)：

1. Verify that it’s a real job (unfortunately, there’s a lot of riff-raff)
   验证这是一项真正的工作(不幸的是，有很多即兴表演)
2. Get the attention of the job poster
   引起工作海报的注意
3. Get them to trust you
   让他们信任你
4. Get them to decide for themselves that you’re their best bet
   让他们自己决定你是他们最好的选择
5. Get them to act now using scarcity
   让他们立即采取行动
6. Blow them away and make them never want to hire anyone else and say all kinds of great things about you
   吹走他们，让他们再也不想雇用别人，对你说各种各样的好话

Before I get into the details of this, know that the way you succeed on Upwork (or anywhere else) is through repeat business and referrals. So, point number 6 above, is 100x more important than the other 5. It’s where 99.9% of your focus should be.

在我详细介绍此内容之前，请知道您在Upwork(或其他任何地方)上获得成功的方式是通过重复业务和推荐。 因此，以上第6点的重要性是其他5点的100倍， 这是您99.9％的关注重点 。

Everything else is pointless unless you’re doing #6.

除非您执行＃6，否则其他所有操作都将毫无意义。

That said, clients do need to go through a fairly standard emotional process in order to hire you.

也就是说， 客户确实需要经历一个相当标准的情感过程才能雇用您。

First, you need their attention. The key phrase here is: “stick out in a good way”. I’ve found the most fail-safe way to do that is to simply be overly helpful.

首先，您需要他们的注意。 这里的关键词是：“坚持下去”。 我发现做到这一点的最安全的方法就是过于帮忙。

In my job bids, instead of telling them all the reasons I’m awesome and why they should hire me, I would just try and help them a little bit.

在我的求职中，我不会尝试告诉他们我表现出色的原因以及为什么要雇用我，而是尝试帮助他们一点。

Give them info, point out anything I saw could be a problem with their bid (in a nice way), answer questions and so forth.

给他们提供信息，指出我所看到的任何问题(以一种很好的方式出价)，回答问题等等。

Yes, some clients will take advantage of you. But, the overwhelming majority will end up hiring you. I personally know that I got more work than I would have had I not taken this approach.

是的，有些客户会利用您。 但是，绝大多数人最终会雇用您。 我个人知道，与没有采取这种方法相比，我要做的工作更多。

This also happens to be how you get them to trust you and convince them you’re the best option as a freelancer. And, it’s simple. Just be helpful.

这也恰好是让他们信任您并说服他们成为自由职业者的最佳选择的方式。 而且， 这很简单。 只是有所帮助。

You have to think about clients beyond the one job they’re posting right this second. Don’t worry about getting that one job. Worry about winning the client over and establishing a relationship with them.

您必须考虑客户在他们第二秒要发布的一项工作之外的事情。 不用担心得到一份工作。 担心赢得客户并与他们建立关系。

Then, you get all their jobs. I’d gladly give up the one job they’re posting right now for the 10 they’ll need help with down the road.

然后，您得到了他们所有的工作。 我很乐意放弃他们现在要发布的一份工作，而他们需要10项帮助。

Take that mindset and it gets easy.

采取这种思维定势，它变得容易。

In order to get them to act now, always be ready to “walk away”. Always seem like you have one foot toward the door. The more you seem like you don’t care if you get the job, the more they’ll want you to take it.

为了让他们立即采取行动，请随时准备“走开”。 好像总是一只脚踩到门上。 您似乎不太在乎是否找到这份工作，他们越希望您接受。

It sounds backwards I know… but it’s true.

我知道这听起来倒是……但这是事实。

Of course, don’t overtly say you don’t want it or offend them… just don’t be overly eager. Of course, the best way to do that is to simply have lots of work already so you’re genuinely not concerned if you get that one job or not, but you’ll get there.

当然，不要过分地说您不想要或得罪他们……只是不要太过渴望。 当然，最好的方法就是简单地完成很多工作，因此，您真的不担心是否能找到一份工作，但是您会到达那儿。

第5步：让客户满意 (Step 5: Make Your Clients Happy)

I’ve mentioned this several times now. It’s that important. But, how?

我已经多次提到了这一点。 那很重要。 但是，如何？

Here’s the un-sexy dead simple way to ensure your clients are always happy:

这是确保您的客户始终满意的简单绝妙的方法：

1. Do what you say you’re going to
   照你说的去做
2. Talk to them
   跟他们说

Brilliant stuff there, eh? ?

那里很棒的东西，是吗？ ？

You’d be surprised how many freelancers (especially web developers) don’t do a great job at either one of these.

您会惊讶于有许多自由职业者(尤其是Web开发人员)在其中任何一项上都做得不好。

Here’s the secret to knocking these out of the park:

这是将它们赶出公园的秘密：

1. Build things you’re really great at
   打造您真正擅长的东西
2. Have a step-by-step plan for how you build stuff
   有一个逐步的计划来构建东西
3. Have a day-by-day schedule for how you’ll talk to the client
   制定每天与客户交谈的时间表

That is… pick a niche and ONLY build things related to that niche. So, if you identified your niche as “form-building”, don’t take on membership site projects.

那就是……选择一个利基市场，只建立与那个利基市场相关的东西。 因此，如果您确定自己的细分市场为“形式构建”，则不要参与会员站点项目。

If you do that, you’ll be building really similar things project after project. You’ll get really good at doing it and you’ll be able to create a delivery shedule.

如果这样做，您将在项目之间构建真正相似的项目。 您将非常擅长于此， 并且可以创建交货棚。

• Delivery schedule. You’ll know exactly how long it takes you to build the project and what you’ll have done on what days. Write that down and give it to your clients when they hire you. Then, since you know the key points in your delivery, you’ll know the key points at which you need to communicate with the client.

  交货时间表 。 您将确切地知道构建项目需要多长时间，以及在什么日子里将要完成的工作。 写下来，并在客户雇用您时将其提供给客户。 然后，由于您知道交付中的关键点，因此您将知道需要与客户沟通的关键点。

• Communication schedule. Write down exactly what days you’re going to communicate with your client about key points in the delivery. Give that to your clients AND actually communicate with them on those days.

  沟通时间表 。 写下您要与客户就交付关键点进行沟通的确切日期。 将其提供给您的客户，并在那几天与他们进行实际沟通。

Trust me… you do this and your clients will LOVE you.

相信我……您这样做，您的客户将会爱上您。

步骤6：将流量吸引到您的个人资料 (Step 6: Get Traffic to Your Profile)

This is my secret weapon. I have an email list of over 24,000 subscribers, a YouTube channel that gets ~100,000 video views a month and has over 20,000 subscribers, and a website that gets roughly 20,000+ visitors/month.

这是我的秘密武器 。 我有一个超过24,000个订阅者的电子邮件列表，一个YouTube频道每月可获得约100,000个视频观看，并拥有20,000多个订阅者，以及一个网站，每月约有20,000多名访问者。

Any time I choose, I can point all the traffic to my profile in order to get freelance work. And, it has nothing to do with Upwork’s “algorithms”.

任何时候，我都可以将所有访问量都指向我的个人资料，以进行自由职业。 而且，它与Upwork的“算法”无关。

I’ve worked hard to build that audience.

我一直在努力建立该受众群体。

Point is… don’t rely on Upwork to bring you all your freelance work! Get out in your market and build your own audience and then leverage that audience to win on Upwork.

重点是…… 不要依靠Upwork带给您所有自由职业！ 进入您的市场并建立自己的受众群体，然后利用该受众群体赢得Upwork。

After a few months on Upwork, most of the work I got came from my own website, and I’d simply tell those people to hire me over on Upwork. ?

在Upwork上工作了几个月后，我获得的大部分工作都来自我自己的网站，我只是告诉那些人在Upwork上雇用我。 ？

Those jobs still count toward my job history, the 5-star ratings still count, and the testimonials from satisfied clients still show up on my profile. And, the more of all those I get, the higher I rank on Upwork.

这些工作仍会计入我的工作历史记录，五星级评级仍会计算在内，满意客户的推荐仍会显示在我的个人资料中。 而且，我得到的全部越多，我在Upwork上的排名就越高。

So, bust your butt outside of Upwork to build an audience that then helps rank better inside Upwork.

因此，在Upwork之外打败您的屁股，建立一个受众群体，然后可以帮助您在Upwork中获得更好的排名。

Post YouTube videos, answer questions on Quora or StackOverflow, write articles on your blog, and so on.

发布YouTube视频，在Quora或StackOverflow上回答问题，在博客上撰写文章，等等。

It’s the simplest way to outflank the Upwork algorithms that do reward higher rated freelancers. Just become a high rated freelancer without them.

这是超越Upwork算法的最简单方法，该算法确实会奖励评分较高的自由职业者。 成为没有他们的高水平自由职业者。

Don’t have a blog yet? Yikes! You need to fix that first! But, don’t worry… click here to take my free tutorial on how to start a blog in 15 minutes or less and let’s get that fixed right now.

还没有博客吗？ kes！ 您需要先解决该问题！ 但是，请放心... 单击此处获取有关如何在15分钟或更短的时间内创建博客的免费教程 ，让我们立即修复该问题。

步骤7：您的退出策略 (Step 7: Your Exit Strategy)

All of this culminates with your exit from the wild world of Upwork. Look, Upwork is great and all, but you’ll be miserable if you try to only get jobs from Upwork for the rest of your career.

当您退出Upwork的狂野世界时，所有这些最终达到高潮。 看起来，Upwork很棒，而且很不错，但是如果您尝试在整个职业生涯中仅从Upwork获得工作，那将会很痛苦 。

The competitive nature of freelance sites dictates that you’ll make less doing more.

自由职业者网站的竞争性质决定了您做更少的事情就会做得更多。

Ultimately, you want to get off of Upwork and get all your clients through your own website.

最终， 您希望摆脱Upwork并通过自己的网站吸引所有客户。

You do this in two ways:

您可以通过两种方式执行此操作：

1. Transfer clients from Upwork to working with you directly
   将客户从Upwork转移到直接与您合作
2. Get enough clients directly so you don’t need Upwork
   直接获得足够的客户，因此您不需要上班

I know Upwork has terms that say you can’t encourage clients you acquired on their site to work with you directly. But I also know that clients will usually (naturally) move to working with you directly anyway.

我知道Upwork的条款规定您不能鼓励您在其网站上获得的客户直接与您合作。 但我也知道，客户通常(自然)会直接与您合作。

Also, if you’re following step #6 that I had mentioned earlier like you should, eventually, you’ll get enough clients through your own website that you won’t need Upwork. That’s what happened to me. It took about a year, but after that I never looked back.

另外，如果您按照我的意愿按照我之前提到的步骤6进行操作， 最终，您将通过自己的网站获得足够的客户，而您不需要Upwork 。 那就是我发生的事情。 花了大约一年的时间，但此后我再也没有回头。

从这里前进... (Moving Forward From Here…)

There’s a lot in those seven steps, no doubt. So, where do you start? Here’s the first three things I recommend you do:

毫无疑问，这七个步骤很多。 那你会从哪里开始？ 这是我建议您执行的前三件事：

1. Know yourself (what you love to do, what you’re great at)
   了解自己(您喜欢做什么，擅长什么)
2. Know your client (what they want, how to find them)
   了解您的客户(他们想要什么，如何找到他们)

3. Start a blog (it takes time to get going, so get started now)

   创建一个博客 (花时间开始，所以现在就开始)

If you do just those three things, you’ll be way ahead of 99% of freelancers out there and well on your way to a full-time income on (and off) Upwork.

如果您仅做这三件事，那么您将领先于99％的自由职业者，并且可以在Upwork上(和下班)获得全职收入。

结论 (Conclusion)

Freelancers on Upwork tend to focus way too much on rank. Rank matters, but Upwork doesn’t just list freelancers by their rank and that’s it. Their goal is to match clients with the best freelancer for their project.

Upwork上的自由职业者倾向于过多地关注等级。 排名很重要，但Upwork不仅按其排名列出了自由职业者，仅此而已。 他们的目标是使客户与项目的最佳自由职业者匹配。

And, the algorithm for doing that is highly sophisticated.

并且，用于执行此操作的算法非常复杂。

Even the time of day a project is posted can affect it.

甚至项目的发布时间也会对其产生影响。

The point is, relevance is just as (if not more) important than rank. And, relevance is something you can control and start doing from day one, before you ever get a single client.

关键是， 相关性比等级重要(如果不重要)。 而且，相关性是您可以控制的，从获得第一位客户开始的第一天就可以开始做。

It’s the trump card, so to speak.

可以说，这是王牌。

Anyway, if you want to dive even more into all this and learn how to build a high-ranking Upwork profile (along with how to write proposals that’ll actually get you hired), check out my Upwork 101 course on SkillShare.

无论如何，如果您想更深入地研究所有这些内容，并学习如何建立高级Upwork档案(以及如何撰写可实际聘用的建议)，请在SkillShare上查看我的Upwork 101课程。

I break down the algorithm and show you what to do to take advantage of it.

我将分解算法，并向您展示如何利用该算法。

Link is here: https://skl.sh/2hfGS0s

链接在这里： https : //skl.sh/2hfGS0s

Originally published at John Morris.

最初发表于约翰·莫里斯 ( John Morris) 。

翻译自: https://www.freecodecamp.org/news/7-steps-to-make-money-on-upwork-bf57e56f6038/

upwork 启动时间