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When we launched Perch we were, in most cases gently, mocked for writing it in that language everyone loves to hate – PHP. We were quizzed as to why we were not using a trendy NoSQL database. Our technology decisions however, were entirely sensible. They were based on what we knew to be true – that our target customers would not have Python, Ruby on Rails or the latest database available on their cheap hosting. We couldn’t even rely on them to have up to date PHP.

当我们启动Perch时，在大多数情况下，我们被嘲笑了用所有人都喜欢讨厌的语言PHP编写它。 我们被问到为什么不使用时髦的NoSQL数据库。 但是，我们的技术决策完全明智。 它们基于我们所知的真实情况-目标客户不会在廉价的托管服务器上拥有Python，Ruby on Rails或最新的数据库。 我们甚至不能依靠它们来更新PHP 。

We’ve always defended our decision to take a progressively enhanced approach to our control panel. Everything should be possible without JavaScript. At a time when everyone else was flexing their muscles creating ever more app-like experiences for administration, we were working hard to build a control panel that would work for everyone. We still encounter customers who have clients using Internet Explorer 6, and were thrilled when a customer told us how a screen-reader using client could navigate our control panel. We’d like to do more in terms of accessibility but at a basic level our approach has ensured that we haven’t roadblocked people by way of a reliance on JavaScript.

我们始终捍卫我们对控制面板采取逐步增强方法的决定。 没有JavaScript，一切都应该成为可能。 在其他所有人都竭尽全力创造更多类似于应用程序的管理经验的时候，我们正在努力构建一个适用于所有人的控制面板。 我们仍然遇到客户使用Internet Explorer 6的客户，当客户告诉我们使用客户端的屏幕阅读器如何导航控制面板时，我们感到非常兴奋。 我们希望在可访问性方面做更多的工作，但是从根本上讲，我们的方法确保了我们不会通过依赖JavaScript来阻碍人们的发展。

Perch is self-hosted not software-as-a-service. At the time we launched everyone we spoke to questioned why we would want to open ourselves up to the horror that would be supporting our code on other people’s hosting. Downloadable software seemed like something quite old fashioned. Support for poor hosting does take up a lot of our time, however our early customers were looking for something that didn’t charge a monthly fee. More recently that decision has meant that we have started to pick up customers who are migrating away from hosted services. When Posterous announced that it was closing we were able to offer an importer for people wishing to own their own content in future.

Perch是自托管的，而不是软件即服务。 当我们启动与每个人交谈的每个人时，都质疑为什么我们要敞开心to，以支持他人托管我们的代码。 可下载软件似乎有些过时了。 对不良主机的支持确实占用了我们很多时间，但是我们的早期客户一直在寻找不收取月租费的东西。 最近，这一决定意味着我们已经开始吸引正在从托管服务迁移过来的客户。 当Posterous宣布即将关闭时，我们能够为希望将来拥有自己内容的人们提供进口商。

When it comes to launching your own product, it is very tempting to use it as the chance to do all of those things you never get to do in your day job, or on client projects. At last YOU are the client, as a developer there is little more fun than getting to grips with a new technology, building things with the shiniest tools. However, will that serve your customers well? Will they even care, or worse will your latest and greatest languages, tools and techniques actually prevent them from using your product?

在发布自己的产品时，非常有诱惑力地将它用作做您在日常工作或客户项目中从未做过的所有事情的机会。 最后， 您是客户，作为开发人员，没有什么比掌握新技术，用最聪明的工具构建事物更有趣的了。 但是，这样可以很好地为您的客户服务吗？ 他们甚至会在乎，或更糟糕的是，您最新，最出色的语言，工具和技术实际上会阻止他们使用您的产品吗？

PHP isn’t fashionable, a NoSQL database could actually be a great fit for Perch, however if it isn’t available on our target customer’s hosting then there is no point considering it. The developer audience who would be impressed by our using a particular technology or technique are not the customers who have made Perch into the success for us that it is. Our customers have clients who refuse to leave the most terrible of hosting. Our customers create sites that have incredibly tight budgets. They are doing a great job for their clients and we are helping to support them, by enabling them to use what they have at their disposal.

PHP并不流行，NoSQL数据库实际上可能非常适合Perch，但是，如果我们的目标客户的托管服务器上没有NoSQL数据库，那么就没有必要考虑它了。 我们对使用特定技术印象深刻的开发人员受众并不是使Perch真正为我们带来成功的客户。 我们的客户有拒绝离开最可怕的托管服务的客户。 我们的客户创建的网站预算非常紧张。 他们为他们的客户做得很好，我们正在通过使他们能够使用他们所拥有的一切来帮助支持他们。

The same holds true in chasing coverage in the various tech blogs and magazines, or trying to get some influencer to say nice things about your product. It’s brilliant when someone high profile mentions Perch, especially if they are someone we really respect the work and opinion of. Those mentions do send traffic our way, and I always try and reciprocate and sing the praises of products that I use and love. That said, the high profile influencers flit around from product of the moment to product of the moment. Other developers will try every new thing that comes along, they may think your product great, but won’t be able to resist checking out the next player in the market.

在追求各种技术博客和杂志的报道，或试图让一些有影响力的人对您的产品说好话时，也是如此。 当某位知名人士提到Perch时，这真是太棒了，尤其是如果他们是我们真正尊重其工作和见解的人。 这些提及确实为我们带来了流量，我一直努力回报和赞扬我使用和喜爱的产品。 就是说，高调的影响者从当下的产品到当下的产品四处游荡。 其他开发人员将尝试出现的所有新事物，他们可能认为您的产品很棒，但无法抗拒签下市场上的下一个参与者。

The people who will allow you to build a great business around your product are far more invested in your success, because they use your product every day. In our case customers have built their business around selling sites built using Perch. Often they are not developers, but designers and learning a new CMS takes a considerable investment of time. They put a great deal of faith in us, that we won’t turn Perch into something that they can’t use. They trust that we won’t sell out, or otherwise abandon them and we really value that trust.

允许您围绕产品建立出色业务的人会为您的成功投入更多的资金，因为他们每天都在使用您的产品。 在我们的案例中，客户围绕使用Perch建立的销售站点建立了业务。 通常他们不是开发人员，但是设计师和学习新的CMS需要花费大量时间。 他们对我们充满信心，我们不会将Perch变成他们无法使用的东西。 他们相信我们不会售罄，否则会抛弃他们，我们真的很珍惜这种信任。

It’s important that we, as professionals, are aware of new tools and techniques. It’s important to keep at least an overview of what is on the horizon, otherwise we run the risk of sticking to older methods because that is all we know, or because we are afraid of change. What I do advocate though is taking great care about diving into the latest shiny techniques when it comes to your product. There are products to be built and profit to be made when you turn your focus to your real customers, who tend to care more about reliability and less about what is fashionable.

作为专业人员，重要的是要意识到新的工具和技术。 重要的是，至少要对即将发生的事情有一个总体了解，否则我们将冒着使用旧方法的风险，因为这是我们所知道的全部信息，或者是因为我们害怕更改。 不过，我提倡的是在涉及产品时会特别注意采用最新的闪亮技术。 当您将重点放在真正的客户身上时，就会有一些产品可以制造，并且可以从中获利，他们往往更关注可靠性，而不是时尚。

翻译自: https://rachelandrew.co.uk/archives/2013/10/17/unfashionably-profitable/

editable 过时