What's I'm (I'm Initiative)
i’m is a new initiative from Windows Live™ Messenger. Every time you start a conversation using i’m, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. We've set no cap on the amount we'll donate to each organization. The sky's the limit.
So any time you have an i’m™ conversation using Windows Live Messenger, you help address the issues you feel most passionate about, including poverty, child protection, disease, and environmental degradation. It's simple. All you have to do is join and start an instant messaging conversation. We'll handle the donation.
Every time you start a conversation using i’m, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. Choose the one that best addresses the issues you feel most passionate about. As you can see, these are groups you know and groups you know can get things done. Because this isn't only about good intentions, it's also about great results.
How it works?
I’m starts with you. When you start an i’m conversation you start giving.
1
Download the Windows Live Messenger instant messenger service. There's no charge and it's easy to download and use.
2
Place the text code corresponding to the cause of your choice into your Display Name.
3Keep having i’m conversations so you can keep funding the cause doing the work most important to you.
Text Code
*red+u American Red Cross
*bgca Boys & Girls Clubs of America
*naf National AIDS Fund
*mssoc National Multiple Sclerosis Society
*9mil ninemillion.org
*sierra Sierra Club
*help StopGlobalWarmi
*komen Susan G. Komen for the Cure
*unicef The US fund for UNICEF