点石互动--石头之:SES讲稿：企业网站建设的误区

点石互动 石头 发表于 06月 1, 2007

 关于全球搜索引擎战略大会厦门站，我有非常多的经历和感悟，但是一直没有时间进行整理。今天无意中看到Gemme对其中一场演讲的笔记，非常惊讶，他用英文记录了我演讲中的要点。相比我自己全中文的ppt，他的笔记甚至更精彩。

the SEO state of Chinese websites

The star Chinese speaker on SES Xiamen 2007 in my eyes was Stone Chen, from Dunsh.org. In one of the session he delved into the current state of Chinese (corporate) websites and their issues. It was a good lesson on what needs to be improved, but as it not only applies to Chinese websites I think it’s worthy to give an overview. Here’s the sum up.

1. The positioning of websites is not clear – what’s it build for, who for. Some build website because others have one, it can’t be a brochure
2. Websites are too artistic, too much use of flash splash pages. Bosses (of the website’s company) are to busy with the look. They complain about letters, design, colors. Don’t worry about font colors, it shouldn’t appeal to yourself, but to your users
3. Excessive use of graphics has an negative effect on SEO
4. Some even scan the brochure
5. Minimize flash, it can be annoying
6. 70% of Chinese corporate websites are not updated regularly, they are just e-static version and provide limited information
7. Poor navigational structure, don’t use flash, don’t make it complicated
8. Don’t ignore SE’s and RSS, make your website searchable/indexable
9. Use title tags
10. They don’t use statistical packages to see what visitors do and where they go
11. Browser compatibility is an issue. Websites don’t take into account Firefox for example.
12. There are no long term plans
13. Chinese companies want a free lunch, don’t even want to spend money on domain names while they will cost you only 1 Rmb now
14. 80% of companies don’t have a website
15. Don’t rely on websites like Alibaba to market your company

A very educational session that shows there’s a lot of room for improvement.

作者：  Gemme   原文链接： http://www.searchenginejournal.com/seo-state-chinese-websites/5003/