本文介绍了移动应用广告查询中使用的标识符，包括从Apple iTunes商店下载的应用的App Store ID，如343200656；针对Android设备的全限定包名，例如com.rovio.angrybirds；以及Windows设备上的AppID，如f15abcde-f6gh-47i0-j3k8-37l93817mn3o。
optional string app_id = 6;
The identifier of the mobile app when this ad query comes from a mobile app.
If the app was downloaded from the Apple iTunes app store, then this is the app-store id, e.g., 343200656.
For Android devices, this is the fully qualified package name, e.g., com.rovio.angrybirds.
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