How to make big and good

People are bad at looking at seeds and guessing what size tree will grow out of them. The way you'll get big ideas in, say, health care is by starting out with small ideas. If you try to do some big thing, you don't just need it to be big; you need it to be good. And it's really hard to do big and good simultaneously. So, what that means is you can either do something small and good and then gradually make it bigger, or do something big and bad and gradually make it better. And you know what? Empirically, starting big just does not work. That's the way the government does things. They do something really big that's really bad, and they think, Well, we'll make it better, and then it never gets better. -- Paul Graham, Building Fast Companies for Growth, Inc. September 2013

人们对于从对种子的观察来判断这颗种子长出的树有多高这件事是不擅长的。你找到大想法的方法是，比如医疗保险，从小想法开始的。如果你想要做一些大事的话，那么你不仅仅要做得大，还要做的好。并且同时做到这两件事是很难的。所以，这就意味着你要不然做一件小而优秀的事情，然后慢慢把它做大；要不然就做一件大却劣质的事情，然后慢慢把它做好。并且，你知道吗，事实上，从大开始做是办不到的。那是政府办事的方式。他们做了一个很大很大的事，做的很糟，然后就想那我们会慢慢做好的，结果这事永远都做不好。

-- 保罗·格雷汉姆, Building Fast Companies for Growth, Inc. September 2013

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