（翻译）愉悦模式（Delighters）

问题概述

  人们牢记并追捧新鲜的、意料之外的乐趣。

解决方案

  小的惊喜可以增加界面的趣味性，例如有趣的微文案、欢乐视频链接、赞美之言。仅仅发现“复活节彩蛋”（如优惠券、虚拟礼物或趣图）就能让用户赞不绝口、印象深刻。[1]

说明

  根据卡诺模型理论，愉悦感不一定在用户的需求中体现。愉悦感有时是细微的、意外的惊喜，给用户带来愉悦和趣味体验，有时又是无意识的。[2]
  愉悦感属于意外之喜，它带来不一样的、重要的满意度。有了愉悦感，就不会存在不满和沮丧：后两者不受欢迎。[3]
  愉悦感通常在软件开发中并不是优先事项，除非它是产品或企业的战略目标，例如，馈赠到达餐厅的顾客一杯香槟，飞机或酒店中提供的免费wifi，移动触摸屏等。[4]
  在卡诺模型理论中，愉悦感是创新的关键。

原文地址：http://ui-patterns.com/patterns/delighters

[1]原文：Small details of surprise can add delight to any interface. Consider playful microcopy, a link to a fun video, or the gift of a compliment to a user. The mere discovery of “Easter eggs” such as coupons, virtual gifts, or a humorous image will form a favorable and memorable impression.
[2]原文：According to the Kano model, delighters are not necessarily expressed in the requirements users are able to express themselves. They are, sometimes small, unexpected, surprises that bring a delightful and fun twist to the user experience. Sometimes they’re unconscious.
[3]原文：Delighters are the happy surprise that can make a difference, and an important source of satisfaction. If delighters aren’t there, dissatisfaction and frustration won’t follow: they’re not expected.
[4]原文：Usually in software development, delighters aren’t a priority, except if it is your product or company strategy. For instance the glass of champagne, when you arrive at the restaurant, the wifi on the plane or in your hotel room, or the mobile touch screen.