<results> <div id="following"> <span> <a href="http://twitter.com/codepo8" mce_href="http://twitter.com/codepo8">Codepo8</a> </span> </div> </results> Convert Html to Json var jsondata = { "result": [{ "div": { "id": "follwing", "span": { "a": { "href": "http://twitter.com/codepo8","text":"Codepo8"}}}}] };