BULATS Speaking Part Three Discussion script and useful phrases
Answer key
Useful phrases
The parts in bold can be used more generally:
Candidate: Let me think/ Let me see/ I’ve never thought about this before,
but…
Candidate: I think that one of the most important things must be advertising/
One thing could be marketing/ I would say that how much publicity the brand
gets is vital
Examiner: Good point/ I think you’re right/ That’s certainly possible
Examiner: Can you think of anything else?/ Are there any other important
factors?/ What else would you say has a big impact?
Candidate: I suppose famous people using a brand might have an effect/ I
guess being used in films is also relevant/ You could say that a reputation for
quality is also in the list of things to consider
Examiner: What kind of effect do you mean?/ What exactly do you mean by
“being used in films”?/ Can you give an example of a brand which is popular
because of its reputation for quality?
Candidate: For instance, an actress wearing a dress at the Oscars and then
people rushing out to buy it/ One example is the James Bond car/ For example,
Mercedes
Examiner: What about the image of the country that the brand comes from?/ How
about word of mouth?/ Do you not think that the logo and name are at least as
important?
Candidate: Actually, I think you’re right/ I’m not sure about that, to be honest/
Not really…
Examiner: In my experience, an impressive shop in a major shopping street really
changes people’s impression of a brand/ I personally find myself most impressed
by guerrilla marketing campaigns/ I once bought a computer just because the
name sounded Japanese, and then later found out that the brand is Chinese
Candidate: The exact same thing happened to me/ I don’t have any
experience of that, but it sounds quite common/ In my own experience, the
appearance of your local shop is more important
Synonyms
advertising/ publicity/ marketing
be an important factor/ have a big impact
for instance/ for example
BULATS Speaking Part Three Discussion script and useful phrases
最新推荐文章于 2012-03-28 23:04:43 发布