BULATS Speaking Part Three Discussion script and useful phrases

BULATS Speaking Part Three Discussion script and useful phrases
Answer key
Useful phrases
The parts in bold can be used more generally:
Candidate: Let me think/ Let me see/ I’ve never thought about this before,
but…
Candidate: I think that one of the most important things must be advertising/
One thing could be marketing/ I would say that how much publicity the brand
gets is vital
Examiner: Good point/ I think you’re right/ That’s certainly possible
Examiner: Can you think of anything else?/ Are there any other important
factors?/ What else would you say has a big impact?
Candidate: I suppose famous people using a brand might have an effect/ I
guess being used in films is also relevant/ You could say that a reputation for
quality is also in the list of things to consider
Examiner: What kind of effect do you mean?/ What exactly do you mean by
“being used in films”?/ Can you give an example of a brand which is popular
because of its reputation for quality?
Candidate: For instance, an actress wearing a dress at the Oscars and then
people rushing out to buy it/ One example is the James Bond car/ For example,
Mercedes
Examiner: What about the image of the country that the brand comes from?/ How
about word of mouth?/ Do you not think that the logo and name are at least as
important?
Candidate: Actually, I think you’re right/ I’m not sure about that, to be honest/
Not really…
Examiner: In my experience, an impressive shop in a major shopping street really
changes people’s impression of a brand/ I personally find myself most impressed
by guerrilla marketing campaigns/ I once bought a computer just because the
name sounded Japanese, and then later found out that the brand is Chinese
Candidate: The exact same thing happened to me/ I don’t have any
experience of that, but it sounds quite common/ In my own experience, the
appearance of your local shop is more important
Synonyms
advertising/ publicity/ marketing
be an important factor/ have a big impact
for instance/ for example