week1
a.What are the three layers of a broadband telecommunications industry eco-system?
Infrastructure layer, connectivity retail layer, content and services layer
b.What are the major elements of a cash flow analysis? What are special business characteristics for a telecom operator?
total cash flow in year y and the interest rate.
having a single company serve the entire telecom market are relatively efficient.(high fixed-cost business)(natural monopolies)
c.Use examples to describe how value-based and cost-based pricing are different.
value-based pricing: iphone
cost-based pricing: huawei, xiaomi, oppo, etc
d.When are telecommunications service priced based on value? When on cost?
when smartphones were first offered to the market 10 years ago.
nowadays, smartphones offered by different vendors are sold at similar prices.
e.Describe how mobile telephony forms a multi-sided network platform. How can its growth be explained using this model?
firstly, a network of competing equipment manufacturers develops telecommunications devices which are used by services subscribers. -> more subscribers join the network->more manufacturers start to build devices->cost of devices decreases->pool of potential subscribers grows->more subscriber join…
f.Why does a private sector company participate in a telecom policy deliberation?
to influence policy decision through lobbying, and to understand the consequences of national and international policies and align company strategies to take advantage or avoid conflict.