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A picture is worth way more words than you think, it can worth a million of words. Since the marketing was born Advertisement with pictures have been shown, it is the oldest form of advertise and it is still popular now. They are popular not only because they are low cost, but also they are very effective. Advertisements are used for announce a merchandise for sale in newspapers, magazines, and etc. Most people think making advertise is easy, they don't know how much thought actually goes into making an advertise.  You can make simply put the logo in a picture, but it is not a good advertisement. A good advertisement is something that can make the viewer interesting about your product or brought viewer some thoughts.

 

  These advertise consists a black background with a light coming from the top and you can notice the light is hitting a boxer as your eye move to the middle. The boxer was kneeling down the two knees on the corner of the ring, and holding onto the top ropes with two hands. There are four different ropes in around the stages, the boxer were holding the top ropes. The boxer seems to be praying, his muscle did not relax in the least, and he seems very strong and intimidating. The boxer was wearing a white Nike shoes with a red bottom and a white trunk with a golden eagle on the top and a big word of “pacman” written on the back of his trunks. The bottom of advertise reveals “MP” with a crown on the top, the logo of Nike and a quote “Give Us This Day” and the date “12.06.08”.

 

  When the viewer looks at this advertise, their eyes are usually catches by the boxer. This advertise didn’t strongly recognize who is the boxer, but the viewer can figure it out by his trunk and the word “MP” in the bottom of this advertise. The word “PACMAN” on the back of his trunks tells the viewer that his name is Manny Pacquiao, who is the most famous boxer in the world with the nick name “PACMAN”. The way Pacquiao holding the ropes is very similar to when Jesus Christ was crucified and the way the light hitting to Pacquiao are similar to the sunshine coming down from the sky; it is look like he was praying before his fights. This would brought viewer the felt that Pacquiao are a savior and he will win the fight with Oscar de la Hoya at December 12,2008. The quote in the bottom, “Give Us This Day” is the excerpt from the Lord’s Prayer, which proves that Pacquiao is praying. He is praying for the victory of the fight against de la Hoya. The world