iOS Human Interface Guidelines

iphone Interface Guidelines


Designing for iOS

iOS embodies the following themes:

  • Deference. The UI helps people understand and interact with the content, but never competes with it.

  • Clarity. Text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and a sharpened focus on functionality motivates the design.

  • Depth. Visual layers and realistic motion impart vitality and heighten people’s delight and understanding.

image: ../Art/weather_app_7_2x.png

Whether you’re redesigning an older app or creating a new one, consider approaching the job in this way:

  • First, look past the UI to the app’s core functionality and affirm its relevance.

  • Next, use the themes of iOS to inform the design of the UI and the user experience. Add details and embellishments with care and never gratuitously.

  • Finally, be sure to design your UI to adapt to various devices and modes so that users can enjoy your app in as many contexts as possible.

Throughout the process, be prepared to defy precedent, question assumptions, and let a focus on content and functionality motivate every design decision.

Defer to Content

Although crisp, beautiful UI and fluid motion are highlights of the iOS experience, the user’s content is at its heart.

Here are some ways to make sure that your designs elevate functionality and defer to the user’s content.

image: ../Art/weather_focus_2x.png

Take advantage of the whole screen. Weather is a great example of this approach: The beautiful, full-screen depiction of a location’s current weather instantly conveys the most important information, with room to spare for hourly data.

Reconsider visual indicators of physicality and realism. Bezels, gradients, and drop shadows sometimes lead to heavier UI elements that can overpower or compete with the content. Instead, focus on the content and let the UI play a supporting role.

image: ../Art/restrain_visual_indicators_2x.png
image: ../Art/embrace_translucency_2x.png

Let translucent UI elements hint at the content behind them. Translucent elements—such as Control Center—provide context, help users see that more content is available, and can signal transience. In iOS, a translucent element blurs only the content directly behind it—giving the impression of looking through rice paper—it doesn’t blur the rest of the screen.

Provide Clarity

Providing clarity is another way to ensure that content is paramount in your app. Here are some ways to make the most important content and functionality clear and easy to interact with.

image: ../Art/use_white_space_2x.png

Use plenty of negative space. Negative space makes important content and functionality more noticeable and easier to understand. Negative space can also impart a sense of calm and tranquility, and it can make an app look more focused and efficient.

Let color simplify the UI. A key color—such as yellow in Notes—highlights important state and subtly indicates interactivity. It also gives an app a consistent visual theme. The built-in apps use a family of pure, clean system colors that look good at every tint and on both dark and light backgrounds.

image: ../Art/notes_color_2x.png
image: ../Art/mail_message_fonts_2x.png

Ensure legibility by using the system fonts. iOS system fonts automatically adjust letter spacing and line height so that text is easy to read and looks great at every size. Whether you use system or custom fonts, be sure to adopt Dynamic Type so your app can respond when the user chooses a different text size.

Embrace borderless buttons. By default, all bar buttons are borderless. In content areas, a borderless button uses context, color, and a call-to-action title to indicate interactivity. And when it makes sense, a content-area button can display a thin border or tinted background that makes it distinctive.

image: ../Art/contact_card_2x.png

Use Depth to Communicate

iOS often displays content in distinct layers that convey hierarchy and position, and that help users understand the relationships among onscreen objects.

image: ../Art/folder_2x.png

By using a translucent background and appearing to float above the Home screen, folders separate their content from the rest of the screen.

Reminders displays lists in layers, as shown here. When users work with one list, the other lists are collected together at the bottom of the screen.

image: ../Art/layered-reminders_2x.png
image: ../Art/cal_year_2x.png

Calendar uses enhanced transitions to give users a sense of hierarchy and depth as they move between viewing years, months, and days. In the scrolling year view shown here, users can instantly see today’s date and perform other calendar tasks.

When users select a month, the year view zooms in and reveals the month view. Today’s date remains highlighted and the year appears in the back button, so users know exactly where they are, where they came from, and how to get back.

image: ../Art/cal_month_2x.png
image: ../Art/cal_day_2x.png

A similar transition happens when users select a day: The month view appears to split apart, pushing the current week to the top of the screen and revealing the hourly view of the selected day. With each transition, Calendar reinforces the hierarchical relationship between years, months, and days.


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Introduction Introduction 9 At a Glance 9 Great iOS Apps Embrace the Platform and HI Design Principles 9 Great App Design Begins with Some Clear Definitions 10 A Great User Experience Is Rooted in Your Attention to Detail 10 People Expect to Find iOS Technologies in the Apps They Use 10 All Apps Need at Least Some Custom Artwork 11 Chapter 1 Platform Characteristics 13 The Display Is Paramount, Regardless of Its Size 13 Device Orientation Can Change 14 Apps Respond to Gestures, Not Clicks 14 People Interact with One App at a Time 15 Preferences Are Available in Settings 16 Onscreen User Help Is Minimal 16 Most iOS Apps Have a Single Window 17 Two Types of Software Run in iOS 17 Safari on iOS Provides the Web Interface 18 Chapter 2 Human Interface Principles 21 Aesthetic Integrity 21 Consistency 21 Direct Manipulation 22 Feedback 22 Metaphors 22 User Control 23 Chapter 3 App Design Strategies 25 Create an Application Definition Statement 25 1. List All the Features You Think Users Might Like 25 2. Determine Who Your Users Are 26 3. Filter the Feature List Through the Audience Definition 26 4. Don’t Stop There 26 Design the App for the Device 27 Embrace iOS UI Paradigms 27 Ensure that Universal Apps Run Well on Both iPhone and iPad 28 Reconsider Web-Based Designs 28 Tailor Customization to the Task 29 Prototype and Iterate 31 Chapter 4 Case Studies: Transitioning to iOS 33 From Mail on the Desktop to Mail on iPhone 33 From Keynote on the Desktop to Keynote on iPad 35 From Mail on iPhone to Mail on iPad 38 From a Desktop Browser to Safari on iOS 41 Chapter 5 User Experience Guidelines 47 Focus on the Primary Task 47 Elevate the Content that People Care About 48 Think Top Down 48 Give People a Logical Path to Follow 48 Make Usage Easy and Obvious 49 Use User-Centric Terminology 50 Minimize the Effort Required for User Input 50 Downplay File-Handling Operations 50 Enable Collaboration and Connectedness 51 De-emphasize Settings 52 Brand Appropriately 53 Make Search Quick and Rewarding 53 Entice and Inform with a Well-Written Description 54 Be Succinct 55 Use UI Elements Consistently 55 Consider Adding Physicality and Realism 56 Delight People with Stunning Graphics 57 Handle Orientation Changes 58 Make Targets Fingertip-Size 60 Use Subtle Animation to Communicate 61 Support Gestures Appropriately 62 Ask People to Save Only When Necessary 63 Make Modal Tasks Occasional and Simple 63 Start Instantly 64 Always Be Prepared to Stop 65 Don’t Quit Programmatically 65 If Necessary, Display a License Agreement or Disclaimer 65 For iPad: Enhance Interactivity (Don’t Just Add Features) 66 For iPad: Reduce Full-Screen Transitions 66 For iPad: Restrain Your Information Hierarchy 67 For iPad: Consider Using Popovers for Some Modal Tasks 69 For iPad: Migrate Toolbar Content to the Top 70 Chapter 6 iOS Technology Usage Guidelines 73 iCloud Storage 73 Multitasking 74 Notification Center 76 Printing 80 iAd Rich Media Ads 81 Quick Look Document Preview 87 Sound 88 Understand User Expectations 88 Define the Audio Behavior of Your App 89 Manage Audio Interruptions 93 Handle Media Remote Control Events, if Appropriate 94 VoiceOver and Accessibility 95 Edit Menu 96 Undo and Redo 98 Keyboards and Input Views 99 Location Services 99 Chapter 7 iOS UI Element Usage Guidelines 101 Bars 101 The Status Bar 101 Navigation Bar 102 Toolbar 105 Tab Bar 106 Content Views 108 Popover (iPad Only) 108 Split View (iPad Only) 111 Table View 113 Text View 121 Web View 122 Container View Controller 123 Alerts, Action Sheets, and Modal Views 123 Alert 123 Action Sheet 127 Modal View 130 Controls 133 Activity Indicator 133 Date and Time Picker 133 Detail Disclosure Button 134 Info Button 135 Label 135 Network Activity Indicator 136 Page Indicator 136 Picker 137 5 2011-10-12 | . 2011 Apple Inc. All Rights Reserved. CONTENTS Progress View 138 Rounded Rectangle Button 139 Scope Bar 139 Search Bar 140 Segmented Control 141 Slider 142 Stepper 143 Switch 143 Text Field 144 System-Provided Buttons and Icons 145 Standard Buttons for Use in Toolbars and Navigation Bars 145 Standard Icons for Use in Tab Bars 148 Standard Buttons for Use in Table Rows and Other UI Elements 149 Chapter 8 Custom Icon and Image Creation Guidelines 151 Tips for Designing Great Icons and Images 152 Tips for Creating Great Artwork for the Retina Display 153 Tips for Creating Resizable Images 154 Application Icons 155 Launch Images 157 Small Icons 159 Document Icons 160 Document Icon Specifications for iPhone 160 Document Icon Specifications for iPad 161 Web Clip Icons 163 Icons for Navigation Bars, Toolbars, and Tab Bars 164 Newsstand Icons 166 Document Revision History 169

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